In Episode #97 Neil and Eric highlight the 8 things you need to know about Facebook ads. Whether you’re using Facebook as your main advertorial platform, or just using it to occasionally boost revenue, this is the Marketing School episode for you. Enjoy! Time Stamped Show Notes: 
00:28 – Today’s topic: 8 Things You Should Know About Facebook Ads
00:37 – Facebook ads are getting a lot more powerful
01:08 – Frequency
01:51 – Video Ads 
02:11 – Screenflow or any screen casting tool
02:53 – “We have people watch our video and then we retarget those people”
03:28 – Don’t increase your ad spend too quickly
04:27 – Use variations and test…then test again. 
04:37 – AdEspresso will allow you to make different permutations and headlines
04:53 – Qwaya
05:22 – Do campaigns with more ads
06:03 – When you make ads, drive all traffic to one post—make it singular, don’t have too many avenues for people to pursue
07:04 – Look at your settings and device types—how well do they intermingle? It’s important to know.
07:58 – Ezra Firestone drives mobile traffic then retargets that traffic
08:26 – That’s it for today’s episode! 3 Key Points: 
Always add new creatives, keep your message on Facebook FRESH.
If you don’t have a blog—use video ads.
Hook people with an initial, video-driven ad. Then, retarget, retarget, retarget!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #97 Neil and Eric highlight the 8 things you need to know about Facebook ads. Whether you’re using Facebook as your main advertorial platform, or just using it to occasionally boost revenue, this is the Marketing School episode for you. Enjoy! Time Stamped Show Notes: <ul> <li>00:28 – Today’s topic: 8 Things You Should Know About Facebook Ads
</li> <li>00:37 – Facebook ads are getting a lot more powerful</li> <li>01:08 – Frequency</li> <li>01:51 – Video Ads <ul> <li>02:11 – <a>Screenflow</a> or any screen casting tool</li> <li>02:53 – “We have people watch our video and then we retarget those people”</li> </ul> </li> <li>03:28 – Don’t increase your ad spend too quickly</li> <li>04:27 – Use variations and test…then test again. <ul> <li>04:37 – <a href="https://adespresso.com/">AdEspresso</a> will allow you to make different permutations and headlines</li> <li>04:53 – <a href="https://www.qwaya.com/">Qwaya</a>
</li> </ul> </li> <li>05:22 – Do campaigns with more ads</li> <li>06:03 – When you make ads, drive all traffic to one post—make it singular, don’t have too many avenues for people to pursue</li> <li>07:04 – Look at your settings and device types—how well do they intermingle? It’s important to know.</li> <li>07:58 – <a href="https://smartmarketer.com/about/">Ezra Firestone</a> drives mobile traffic then retargets that traffic</li> <li>08:26 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Always add new creatives, keep your message on Facebook FRESH.</li> <li>If you don’t have a blog—use video ads.</li> <li>Hook people with an initial, video-driven ad. Then, retarget, retarget, retarget!</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://www.singlegrain.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #97 Neil and Eric highlight the 8 things you need to know about Facebook ads. Whether you’re using Facebook as your main advertorial platform, or just using it to occasionally boost revenue, this is the Marketing School episode for you....

8 Things You Should Know About Facebook Ads | Ep. #97

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/45cdecf8-bce1-4dec-bd67-b0d200846b84/transcript

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