In Episode #8 Eric and Neil talk about starting your first marketing campaign. When your business is brand new, you may want to try to get as much traffic as possible—but what you really need to worry about is creating one-on-one relationships with your first few customers. Time Stamped Show Notes: 
00:25 – Where should you start your first marketing campaign? – “What worked for someone else won’t necessarily work for you.”

01:00 – Neil’s experience copying the campaigns of other companies
01:20 – “Throwing spaghetti on the wall.”

01:35 – Finding what sticks
02:00 – Picking one tactic that has the most potential
02:15 – Adding tools as you see success
03:00 – What’s your take on focusing on one area? – “That’s fine, just pick the one that sticks.”
04:00 – Growth for entrepreneurs

04:10 – one-on-one contact
04:30 – An example of this strategy
05:11 – “First hundred customers are all being acquired manually.”
05:30 – Those first customers are important

05:50 – Bad press when you’re starting out
06:10 – Driving traffic with blogs and ads

06:45 – Content marketing takes time
07:00 – Consider your cash flow

07:40 – With more money, focus on long-term strategies
08:00 – What channel would you avoid? – Partnerships.

08:30 – They have a low success rate.
09:00 – Content marketing
09:10 – Understand your audience first.
10:10 – Kissmetrics started with the wrong audience
11:10 – Subscribe to this podcast and leave a rating and review! 3 Key Points: 
You need to find the right marketing strategy for your specific business.
Find out who your audience is before you establish long-term marketing plans.
Avoid partnerships and content marketing when you are first starting out. Resources Mentioned: 
Kissmetrics – Neil’s company that went through a lot of marketing strategies

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #8 Eric and Neil talk about starting your first marketing campaign. When your business is brand new, you may want to try to get as much traffic as possible—but what you really need to worry about is creating one-on-one relationships with your first few customers. Time Stamped Show Notes: <ul> <li>00:25 – Where should you start your first marketing campaign? – “What worked for someone else won’t necessarily work for you.”</li> <li> <ul> <li>01:00 – Neil’s experience copying the campaigns of other companies</li> </ul> </li> <li>01:20 – “Throwing spaghetti on the wall.”</li> <li> <ul> <li>01:35 – Finding what sticks</li> <li>02:00 – Picking one tactic that has the most potential</li> <li>02:15 – Adding tools as you see success</li> </ul> </li> <li>03:00 – What’s your take on focusing on one area? – “That’s fine, just pick the one that sticks.”</li> <li>04:00 – Growth for entrepreneurs</li> <li> <ul> <li>04:10 – one-on-one contact</li> <li>04:30 – An example of this strategy</li> <li>05:11 – “First hundred customers are all being acquired manually.”</li> </ul> </li> <li>05:30 – Those first customers are important</li> <li> <ul> <li>05:50 – Bad press when you’re starting out</li> </ul> </li> <li>06:10 – Driving traffic with blogs and ads</li> <li> <ul> <li>06:45 – Content marketing takes time</li> </ul> </li> <li>07:00 – Consider your cash flow</li> <li> <ul> <li>07:40 – With more money, focus on long-term strategies</li> </ul> </li> <li>08:00 – What channel would you avoid? – Partnerships.</li> <li> <ul> <li>08:30 – They have a low success rate.</li> <li>09:00 – Content marketing</li> <li>09:10 – Understand your audience first.</li> </ul> </li> <li>10:10 – <a href="https://www.kissmetrics.com/">Kissmetrics</a> started with the wrong audience</li> <li>11:10 – Subscribe to this podcast and leave a rating and review!</li> </ul> 3 Key Points: <ol> <li>You need to find the right marketing strategy for your specific business.</li> <li>Find out who your audience is before you establish long-term marketing plans.</li> <li>Avoid partnerships and content marketing when you are first starting out.</li> </ol> Resources Mentioned: <ul> <li>
<a href="https://www.kissmetrics.com/">Kissmetrics</a> – Neil’s company that went through a lot of marketing strategies</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li> <a href="http://neilpatel.com/">NeilPatel.com</a>
</li> <li> <a href="https://www.quicksprout.com/">Quick Sprout</a>
</li> <li> <a href="http://www.singlegrain.com/">Growth Everywhere</a>
</li> <li> <a href="http://www.singlegrain.com/">Single Grain</a>
</li> <li> <a href="https://twitter.com/neilpatel">Twitter @neilpatel</a>
</li> <li> <a href="https://twitter.com/ericosiu">Twitter @ericosiu</a>
</li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In Episode #8 Eric and Neil talk about starting your first marketing campaign. When your business is brand new, you may want to try to get as much traffic as possible—but what you really need to worry about is creating one-on-one relationships with...

#8: How to Start Your First Marketing Campaign

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