In Episode #250, Eric and Neil discuss 7 ways you can use video to improve conversion rates. Tune in to learn the type videos you should have, where they need to be placed, and the value of doing live video for your audience. Eric and Neil also discuss how to maximize your best video content to boost your conversion. Time Stamped Show Notes: 
00:27 – Today’s topic: 7 Ways You Can Use Video to Improve Conversion Rates
00:44 – Eric uses retargeting and remarketing for their blog 
01:01 – This builds relationship and is based on the audience’s behavior
01:17 – Some of Neil’s sales come from remarketing 
01:26 – Neil shows specific videos
01:39 – You can use your explainer videos, repeatedly 
02:03 – Your explainer videos should answer objections and create a story
02:22 – Use Qualaroo or SurveyMonkey to know people’s objections before they buy
02:44 – Eric has a “thank you” video
03:11 – Fourth is to add a video to your homepage 
03:30 – Talk about the problems people are facing
03:40 – Use the video to direct the people into your highest converting funnel
04:04 – Fifth is about the book Breakthrough Advertising
04:23 – DigitalMarketer covered the UPSYD model weeks ago
04:30 – Eric shares what UPSYD is
05:58 – Sixth, educate people through video or presentation (especially for new visitors)
06:15 – Last is to do live videos 
06:23 – You can check the videos statistics and boost the ones that are working well
06:30 – Eric shares what he does when a user visits his free consultation page
07:05 – The Marketing School is giving away 5 annual copies of Ahrefs, this week 
07:21 – Subscribe, rate and review the  Marketing School Podcast
07:26 – Text MARKETINGSCHOOL to 33444
07:40 – Eric and Neil don’t get paid for the sponsorship and just want to give their audience cool stuff that they can use
08:12 – That’s it for today’s episode! 3 Key Points: 
An effective explainer video should answer your audience’s objections and problems.
Use your videos to direct people to your highest converting funnel.
If you haven’t hopped on live videos, now is the time—repurpose the ones that generate the most traffic.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #250, Eric and Neil discuss 7 ways you can use video to improve conversion rates. Tune in to learn the type videos you should have, where they need to be placed, and the value of doing live video for your audience. Eric and Neil also discuss how to maximize your best video content to boost your conversion. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: 7 Ways You Can Use Video to Improve Conversion Rates
</li> <li>00:44 – Eric uses retargeting and remarketing for their blog <ul> <li>01:01 – This builds relationship and is based on the audience’s behavior</li> </ul> </li> <li>01:17 – Some of Neil’s sales come from remarketing <ul> <li>01:26 – Neil shows specific videos</li> </ul> </li> <li>01:39 – You can use your explainer videos, repeatedly <ul> <li>02:03 – Your explainer videos should answer objections and create a story</li> <li>02:22 – Use <a href="https://qualaroo.com/">Qualaroo</a> or <a href="https://www.surveymonkey.com">SurveyMonkey</a> to know people’s objections before they buy</li> </ul> </li> <li>02:44 – Eric has a “thank you” video</li> <li>03:11 – Fourth is to add a video to your homepage <ul> <li>03:30 – Talk about the problems people are facing</li> <li>03:40 – Use the video to direct the people into your highest converting funnel</li> </ul> </li> <li>04:04 – Fifth is about the book <a href="https://www.amazon.com/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981"> Breakthrough Advertising</a> <ul> <li>04:23 – <a href="http://www.digitalmarketer.com/">DigitalMarketer</a> covered the <a href="http://www.digitalmarketer.com/podcast/generate-more-customers/">UPSYD</a> model weeks ago</li> <li>04:30 – Eric shares what <a href="http://www.digitalmarketer.com/podcast/generate-more-customers/">UPSYD</a> is</li> </ul> </li> <li>05:58 – Sixth, educate people through video or presentation (especially for new visitors)</li> <li>06:15 – Last is to do live videos <ul> <li>06:23 – You can check the videos statistics and boost the ones that are working well</li> <li>06:30 – Eric shares what he does when a user visits his free consultation page</li> </ul> </li> <li>07:05 – The Marketing School is giving away 5 annual copies of <a href="http://growtheverywhere.com/ahrefs">Ahrefs</a>, this week <ul> <li>07:21 – Subscribe, rate and review the <a href="https://itunes.apple.com/us/podcast/marketing-school-digital-marketing-online-marketing/id1138869817?mt=2"> Marketing School Podcast</a>
</li> <li>07:26 – Text MARKETINGSCHOOL to 33444</li> </ul> </li> <li>07:40 – Eric and Neil don’t get paid for the sponsorship and just want to give their audience cool stuff that they can use</li> <li>08:12 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>An effective explainer video should answer your audience’s objections and problems.</li> <li>Use your videos to direct people to your highest converting funnel.</li> <li>If you haven’t hopped on live videos, now is the time—repurpose the ones that generate the most traffic.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #250, Eric and Neil discuss 7 ways you can use video to improve conversion rates. Tune in to learn the type videos you should have, where they need to be placed, and the value of doing live video for your audience. Eric and Neil also...

7 Ways You Can Use Video to Improve Conversion Rates | Ep. #250

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/3ca28118-661d-409f-a000-b0d2007b8aeb/transcript

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