In Episode #93 Neil and Eric tackle the 7 ways you can make your existing web content better. They’ll highlight the importance of upgrading content, and injecting triggers that force readers to engage with posts. Time Stamped Show Notes: 
00:28 – Today’s topic: 7 Ways to Make Existing Content Better
00:35 – Number 1: Upgrade your content 
Digital Marketer did a good job in explaining how they upgraded their content
01:41 – Number 2: Segment your content 
01:48 – Add headings
01:53 – Ask your readers a few questions
02:50 – Number 3: Look for underperforming posts
03:43 – Number 4: Do a quick competitor analysis 
03:52 – BuzzSumo and Twitter Search
04:28 – Look at the comments and see what they’re pointing out
04:54 – Number 5: Check out Bucket Brigades on Backlinko
05:12 – Instead of having huge walls of text, do it as far as one sentence
05:45 – Number 6: Use Hemingway to help you write better
06:11 – Number 7: Have a custom image through Design Pickle
06:54 – That’s it for today’s episode! 3 Key Points: 
Not every reader is looking for the same thing – segment your content.
Your competitor’s content might not be relevant to your company, so don’t copy it.
You don’t need to be a pro in writing and marketing – there are a lot of tools available to help you.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #93 Neil and Eric tackle the 7 ways you can make your existing web content better. They’ll highlight the importance of upgrading content, and injecting triggers that force readers to engage with posts. Time Stamped Show Notes: <ul> <li>00:28 – Today’s topic: 7 Ways to Make Existing Content Better
</li> <li>00:35 – Number 1: Upgrade your content <ul> <li>
<a href="http://www.digitalmarketer.com/">Digital Marketer</a> did a good job in explaining how they upgraded their content</li> </ul> </li> <li>01:41 – Number 2: Segment your content <ul> <li>01:48 – Add headings</li> <li>01:53 – Ask your readers a few questions</li> </ul> </li> <li>02:50 – Number 3: Look for underperforming posts</li> <li>03:43 – Number 4: Do a quick competitor analysis <ul> <li>03:52 – <a href="http://buzzsumo.com/">BuzzSumo</a> and <a href="https://twitter.com/search-home">Twitter Search</a>
</li> <li>04:28 – Look at the comments and see what they’re pointing out</li> </ul> </li> <li>04:54 – Number 5: Check out <a href="http://backlinko.com/seo-copywriting">Bucket Brigades on Backlinko</a> <ul> <li>05:12 – Instead of having huge walls of text, do it as far as one sentence</li> </ul> </li> <li>05:45 – Number 6: Use <a href="http://www.hemingwayapp.com/">Hemingway</a> to help you write better</li> <li>06:11 – Number 7: Have a custom image through <a href="http://designpickle.com/">Design Pickle</a>
</li> <li>06:54 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Not every reader is looking for the same thing – segment your content.</li> <li>Your competitor’s content might not be relevant to your company, so don’t copy it.</li> <li>You don’t need to be a pro in writing and marketing – there are a lot of tools available to help you.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://www.singlegrain.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #93 Neil and Eric tackle the 7 ways you can make your existing web content better. They’ll highlight the importance of upgrading content, and injecting triggers that force readers to engage with posts. Time Stamped Show Notes:  00:28 –...

7 Ways to Make Existing Content Better | Ep. #93

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/542dc9ed-3130-41b1-988c-b0d20085462b/transcript