In Episode #93 Neil and Eric tackle the 7 ways you can make your existing web content better. They’ll highlight the importance of upgrading content, and injecting triggers that force readers to engage with posts.

• 00:28 – Today’s topic: 7 Ways to Make Existing Content Better
• 00:35 – Number 1: Upgrade your content
  • Digital Marketer did a good job in explaining how they upgraded their content
• 01:41 – Number 2: Segment your content
  • 01:48 – Add headings
  • 01:53 – Ask your readers a few questions
• 02:50 – Number 3: Look for underperforming posts
• 03:43 – Number 4: Do a quick competitor analysis
  • 03:52 – BuzzSumo and Twitter Search
  • 04:28 – Look at the comments and see what they’re pointing out
• 04:54 – Number 5: Check out Bucket Brigades on Backlinko
  • 05:12 – Instead of having huge walls of text, do it as far as one sentence
• 05:45 – Number 6: Use Hemingway to help you write better
• 06:11 – Number 7: Have a custom image through Design Pickle
• 06:54 – That’s it for today’s episode!

1. Not every reader is looking for the same thing – segment your content.
2. Your competitor’s content might not be relevant to your company, so don’t copy it.
3. You don’t need to be a pro in writing and marketing – there are a lot of tools available to help you.

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• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

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