Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Tom and today we're going to talk about seven ways to build deeper relationships with your customers increase lifetime value. And I'll go first this time. So today, I guess number one would be if you want to build deeper relationships, what I've always done that's worked really well for the last maybe four or five years is connecting in person, right, So throwing dinners that's always worked well I personally. Over the years, I've tested different ways where I'll pay for it or I will have the group kind of chip in together. And what I've learned over the years is just if you can't afford to pay for it, just pay for the dinner yourself, gather the people together. You're going to be the person that people are paying attention to because you're the person that connected people and you're the one that also fed everybody as well. So I like the dinners because it's a good chance to build deeper relationships and what happens there. I remember one of the deals that we got was like maybe like two or three hundred thousand dollars deal, which is decent from I think it was a marijuana company, but I didn't expect it to happen. I know it was from one of a dinner. So I would say, if you want to build deeper relationships and you do these in person things, also keep in mind that don't do it with any expectations. Like if you do a good job and you actually are a good person, good things will start to happen. To you, So just understand that, but also you have to make sure that you put the right people in the room too. Yeah, And another way that I found to really get deep relationships with your customers is to ask them for honest feedback when you have a hard to heart with them and you serve them, and you just say like, hey, I'm trying to improve. What can I do better? How can I satisfy you? How can I help you solve any other issues that you have, even if it's outside of our scope. And this isn't to necessarily upsell. I'm sure it could uncover other opportunities, but the key is to figure out how you can make their life easier, because sometimes when they end up paying you, it's they're not looking for a problem to that solution, right, That's one part of it. But they may have other issues within a similar industry that you're in that you can easily help them solve, just through little introductions or little piece of advice or just something that really takes you five minutes of your time, and that goes a long way because people really appreciate it. It shows that you care, and that really does help strengthen relationship and increase your lifetime value right number three. This actually comes from the book called Giftology, And so Giftology is a really good book basically on gifting, and the whole idea behind when you give someone is truly understanding what drives them and what they're interested in. So if Neil was interested in let's say Manchester City's football team, right, so I'm actually talking about soccer for Americans here, but he was really interested, then maybe I might get him a signed jersey, for example, And that builds a deeper relationship because I actually spent a time thinking about what he's interested and what actually makes him happy, and I actually gave him a thoughtful gift. Right. I'm not saying like you need to give a bunch of gifts to build deeper relationships. But that's just one touch point, because relationships are all just communication touch points of each other. And I found that gifting over the years, I mean, that's kind of paid dividends over God, I think maybe been gifting for four or five years or so. People still talk about the gifts I give them years and years ago. Sometimes it's headphones that they continually use. And that's the only caveat I would say like, you know, if you're going to give someone a gift, make sure it's something that can stand the test of time, like headphones might last for a while, or if you give them like a knife that's like that has Neil's name on it. Actually, Neil, I'll give you a knife. Actually know I had my name on it, so we can't use that. But anyway, someone gave me a knife with my name on it. I chose to regifted to Neil. So I guess that defeated what I said that I e someth did it. And then we quickly learn Remember Michelle close, She's like, you can't just accept that given for freeet to give a dollar because it's cutting. You know, a knife you need symbolizes you're cutting the relationship. We're like, oh, you can't have that, Eric, and I didn't know. Yeah, and then Neil basically Neil say, Hew, do your money, Yeah you cay tell me a dollar? Yeah, all right. Number four. I found that a lot of when it comes to building relationship and doing well with someone, especially when you're providing services or even if you're selling a tangible product, it starts at the very beginning. If you start up on the wrong, But you're pretty much shot yourself on the foot and it's hard to recover, hard to increase your lifetime value, hard to change people's perception. So it's all about the end, Boree. If you can onboard people in a really amazing way, then cool, you can win a bit more for life. Great example of this is I once hired a consulting company called Conversion Rate Experts, and you know, our first kickoff call, they sent tea and biscuits over to my condo. And while we're doing our kickoff call, you know what, I started eating the tea and biscuits. I was like, Oh, this is nice. That's a great way to strengthen the relationship and have a proper onboarding. So that way someone's good to go right from the beginning. So think about how you can knock your customers socks off and make sure you try to put your best forward from day one and do that and create that amazing experience, because then they're going to be ecstatic and they're going to be looking forward to the future. Yeah, and what number are we on now? Number six? Number five? So number five, I mean in the event of talking, Neil talked about getting feedback from people too, right, but actually going to distance. I mean, you know, I have friends that text me every now and then just to ask me. You know these are you know, customers and past customers too, just to ask me how I'm doing and what they can support with. Right, Just that simple question goes a long way because oftentimes when I ask people this question, they're often looking for like a hire, and this is probably an introduction I can make. So oftentimes it's about introductions. Right. A lot of the things that we do from a business perspective comes down to people. So I'm always making introductions. Introductions are free to make. As long as I feel like it's a fit, I will make the introductions because I know it helps people. And again it's free. Number six is going above and beyond, and we covered a little bit about this, but I wanted to give a very specific example. Now. I have a marketing agency and we help companies grow their traffic. I was doing dinner with the customer and they were hosted on Amazon Web Services and they spend six figures plus a year on their bill. I told them right away, if they sign us for GSB Labs, gs in gods is in sam vias in Victor Labs. It's a site if you go Google GSP labs passport. They have something where they give you one hundred grand and AWS credit for free, and technically it's not free. You had to spend like one hundred bucks a month with them, but you can spend it for a few months and then just cancel once you've used your credit. And that company was just really extatic. Right, Little things like that show that you go above and beyond and that you care. You know, I didn't make anything from it. There was nothing for me to gain, but that one little thing, it just showed that, hey, by doing this, you know, I really am putting their interests first, even if there's nothing in them for me, and the strengtheness relationship because you're looking after their best interests. And if you look out for their best interests, you put your customers first. Eventually they'll realize that they're not only going to stick with you, they're going to reform more people. They're going to spend more with you, right because they know that you care about them more than you care about yourself. All right. Number seven is give someone. This actually kind of relates to what Neil said but just being open to giving stuff, being very giving, right, So not only like you think about, okay, what are some things when you talk to a customer, what are some things you can give a way that they can use for free for a while, even if it's like a free trial of your thing, or if it's free services for a little bit, like maybe they're paying you already for some services, but adding some things on just additional for free maybe for three months or so, that goes a long way, because that's a foot in the door and that's going to help increase the lifetime value overall for a customer. So look, if you want some more ways to build deeper relationships, you can learn about our live Mastermind that's November fourth and fifth, Neil I are doing it in Los Angeles. Marketing School dot io slash live. That's l I ve and we'll see you tomorrow. We appreciate you joining us for this session of marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Tom and today we're going to talk about seven ways to build deeper relationships with your customers increase lifetime value. And I'll go first this time. So today, I guess number one would be if you want to build deeper relationships, what I've always done that's worked really well for the last maybe four or five years is connecting in person, right, So throwing dinners that's always worked well I personally. Over the years, I've tested different ways where I'll pay for it or I will have the group kind of chip in together. And what I've learned over the years is just if you can't afford to pay for it, just pay for the dinner yourself, gather the people together. You're going to be the person that people are paying attention to because you're the person that connected people and you're the one that also fed everybody as well. So I like the dinners because it's a good chance to build deeper relationships and what happens there. I remember one of the deals that we got was like maybe like two or three hundred thousand dollars deal, which is decent from I think it was a marijuana company, but I didn't expect it to happen. I know it was from one of a dinner. So I would say, if you want to build deeper relationships and you do these in person things, also keep in mind that don't do it with any expectations. Like if you do a good job and you actually are a good person, good things will start to happen. To you, So just understand that, but also you have to make sure that you put the right people in the room too. Yeah, And another way that I found to really get deep relationships with your customers is to ask them for honest feedback when you have a hard to heart with them and you serve them, and you just say like, hey, I'm trying to improve. What can I do better? How can I satisfy you? How can I help you solve any other issues that you have, even if it's outside of our scope. And this isn't to necessarily upsell. I'm sure it could uncover other opportunities, but the key is to figure out how you can make their life easier, because sometimes when they end up paying you, it's they're not looking for a problem to that solution, right, That's one part of it. But they may have other issues within a similar industry that you're in that you can easily help them solve, just through little introductions or little piece of advice or just something that really takes you five minutes of your time, and that goes a long way because people really appreciate it. It shows that you care, and that really does help strengthen relationship and increase your lifetime value right number three. This actually comes from the book called Giftology, And so Giftology is a really good book basically on gifting, and the whole idea behind when you give someone is truly understanding what drives them and what they're interested in. So if Neil was interested in let's say Manchester City's football team, right, so I'm actually talking about soccer for Americans here, but he was really interested, then maybe I might get him a signed jersey, for example, And that builds a deeper relationship because I actually spent a time thinking about what he's interested and what actually makes him happy, and I actually gave him a thoughtful gift. Right. I'm not saying like you need to give a bunch of gifts to build deeper relationships. But that's just one touch point, because relationships are all just communication touch points of each other. And I found that gifting over the years, I mean, that's kind of paid dividends over God, I think maybe been gifting for four or five years or so. People still talk about the gifts I give them years and years ago. Sometimes it's headphones that they continually use. And that's the only caveat I would say like, you know, if you're going to give someone a gift, make sure it's something that can stand the test of time, like headphones might last for a while, or if you give them like a knife that's like that has Neil's name on it. Actually, Neil, I'll give you a knife. Actually know I had my name on it, so we can't use that. But anyway, someone gave me a knife with my name on it. I chose to regifted to Neil. So I guess that defeated what I said that I e someth did it. And then we quickly learn Remember Michelle close, She's like, you can't just accept that given for freeet to give a dollar because it's cutting. You know, a knife you need symbolizes you're cutting the relationship. We're like, oh, you can't have that, Eric, and I didn't know. Yeah, and then Neil basically Neil say, Hew, do your money, Yeah you cay tell me a dollar? Yeah, all right. Number four. I found that a lot of when it comes to building relationship and doing well with someone, especially when you're providing services or even if you're selling a tangible product, it starts at the very beginning. If you start up on the wrong, But you're pretty much shot yourself on the foot and it's hard to recover, hard to increase your lifetime value, hard to change people's perception. So it's all about the end, Boree. If you can onboard people in a really amazing way, then cool, you can win a bit more for life. Great example of this is I once hired a consulting company called Conversion Rate Experts, and you know, our first kickoff call, they sent tea and biscuits over to my condo. And while we're doing our kickoff call, you know what, I started eating the tea and biscuits. I was like, Oh, this is nice. That's a great way to strengthen the relationship and have a proper onboarding. So that way someone's good to go right from the beginning. So think about how you can knock your customers socks off and make sure you try to put your best forward from day one and do that and create that amazing experience, because then they're going to be ecstatic and they're going to be looking forward to the future. Yeah, and what number are we on now? Number six? Number five? So number five, I mean in the event of talking, Neil talked about getting feedback from people too, right, but actually going to distance. I mean, you know, I have friends that text me every now and then just to ask me. You know these are you know, customers and past customers too, just to ask me how I'm doing and what they can support with. Right, Just that simple question goes a long way because oftentimes when I ask people this question, they're often looking for like a hire, and this is probably an introduction I can make. So oftentimes it's about introductions. Right. A lot of the things that we do from a business perspective comes down to people. So I'm always making introductions. Introductions are free to make. As long as I feel like it's a fit, I will make the introductions because I know it helps people. And again it's free. Number six is going above and beyond, and we covered a little bit about this, but I wanted to give a very specific example. Now. I have a marketing agency and we help companies grow their traffic. I was doing dinner with the customer and they were hosted on Amazon Web Services and they spend six figures plus a year on their bill. I told them right away, if they sign us for GSB Labs, gs in gods is in sam vias in Victor Labs. It's a site if you go Google GSP labs passport. They have something where they give you one hundred grand and AWS credit for free, and technically it's not free. You had to spend like one hundred bucks a month with them, but you can spend it for a few months and then just cancel once you've used your credit. And that company was just really extatic. Right, Little things like that show that you go above and beyond and that you care. You know, I didn't make anything from it. There was nothing for me to gain, but that one little thing, it just showed that, hey, by doing this, you know, I really am putting their interests first, even if there's nothing in them for me, and the strengtheness relationship because you're looking after their best interests. And if you look out for their best interests, you put your customers first. Eventually they'll realize that they're not only going to stick with you, they're going to reform more people. They're going to spend more with you, right because they know that you care about them more than you care about yourself. All right. Number seven is give someone. This actually kind of relates to what Neil said but just being open to giving stuff, being very giving, right, So not only like you think about, okay, what are some things when you talk to a customer, what are some things you can give a way that they can use for free for a while, even if it's like a free trial of your thing, or if it's free services for a little bit, like maybe they're paying you already for some services, but adding some things on just additional for free maybe for three months or so, that goes a long way, because that's a foot in the door and that's going to help increase the lifetime value overall for a customer. So look, if you want some more ways to build deeper relationships, you can learn about our live Mastermind that's November fourth and fifth, Neil I are doing it in Los Angeles. Marketing School dot io slash live. That's l I ve and we'll see you tomorrow. We appreciate you joining us for this session of marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time class dismissed