In episode #1495, we give you seven ways to boost conversion on retargeting ads! In our conversation, we cover rotating your creative strategy, using different pages, case studies, testimonials, and more. Tune in to make sure you retarget and capture your audience, every time!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Ways to Boost Conversions on Retargeting Ads.
• [00:35] Rotating your creative strategies when retargeting.
• [01:16] Thinking about reach instead of conversions, especially on Facebook.
• [01:40] Video ads and spelling out exactly what your product or service does for customers.
• [02:16] The power of case studies and testimonials!
• [02:47] Re-marketing from your email traffic and maximizing those who give you micro-commitments.
• [03:22] Using lifetime value information and finding similar customers with this data.
• [03:46] Sending visitors to a different page when retargeting. 
• [04:24] That is it for today!
• [04:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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• Twitter @ericosiu

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