In episode #594, Eric and Neil count the 7 unique marketing systems that always work. Tune in to hear what steps you should be taking to increase your revenue.

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: 7 Unique Marketing Systems that Work
[00:36] #1: Neil likes doing three meetings each week (Monday, Wednesday, Friday).
[00:49] Every Monday, they split up into teams of three and brainstorm ways to further the business. On Wednesday, they implement those ideas, and on Friday they discuss the results.
[01:18] #2: At Eric’s company, they have an “innovation meeting” twice a month.
[01:25] They do it over lunch in a conference room and they discuss movements in the industry. Everyone must participate and share.
[02:10] #3: Create a team and a system to make your content more popular.
[02:19] In Neil’s company, they have a team that specializes in improving previous content.
[02:54] #4: Refer to Traction: The Entrepreneur’s Operating System.
[03:14] Eric’s team has this type of meeting every Monday. These meetings involve scoreboards, to-do lists, and quarterly rocks.
[03:45] This allows his team to systematically move forward.
[03:53] #5: A re-test system. Things that worked a year ago are not going to work today.
[04:09] Google, Facebook, or LinkedIn authorization used to drastically increase conversions, but now, because of privacy issues, in some cases it is decreasing conversions.
[04:36] When running AB tests or marketing experiences, list them out and note the results for each one.
[04:43] Take all the winners and re-test them a year from then.
[05:08] #6: Personalized and scale your marketing.
[05:24] Clearbit has a nice API, which Eric’s company uses to enrich emails and chats.
[05:46] On Growth Everywhere, Eric spoke with the CEO of Drift. The CEO spoke about how they like to tailor their website to each customer.
[06:29] #7: The Zebra System: if it looks like a Zebra, walks like a Zebra, eats like a Zebra: it’s a Zebra.
[06:37] Whoever your ideal customer is, it is now a Zebra. Within your marketing framework, make sure you are only targeting Zebras.
[06:47] Campaign Monitor grew by doing email marketing for designers.
[06:52] Convert Kit grew by doing email marketing for bloggers.
[06:55] There’s nothing wrong with picking a niche.
[07:09] As you’re focusing in on a specific demo, you’ll find that as you grow, you will start getting away from your Zebra. Don’t do that too early, because it will hurt your revenue.
[07:18] Build a check-in every quarter to make sure your marketing is still focused on the Zebra.
[07:31] Once you are hitting over $8 Million in revenue, then you can consider expanding your focus.
[07:49] That’s all for today!
[07:52] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #594, Eric and Neil count the 7 unique marketing systems that always work. Tune in to hear what steps you should be taking to increase your revenue. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: 7 Unique Marketing Systems that Work
</li> <li>[00:36] #1: Neil likes doing three meetings each week (Monday, Wednesday, Friday).</li> <li>[00:49] Every Monday, they split up into teams of three and brainstorm ways to further the business. On Wednesday, they implement those ideas, and on Friday they discuss the results.</li> <li>[01:18] #2: At Eric’s company, they have an “innovation meeting” twice a month.</li> <li>[01:25] They do it over lunch in a conference room and they discuss movements in the industry. Everyone must participate and share.</li> <li>[02:10] #3: Create a team and a system to make your content more popular.</li> <li>[02:19] In Neil’s company, they have a team that specializes in improving previous content.</li> <li>[02:54] #4: Refer to <a href="https://www.eosworldwide.com/">Traction: The Entrepreneur’s Operating System</a>.</li> <li>[03:14] Eric’s team has this type of meeting every Monday. These meetings involve scoreboards, to-do lists, and quarterly rocks.</li> <li>[03:45] This allows his team to systematically move forward.</li> <li>[03:53] #5: A re-test system. Things that worked a year ago are not going to work today.</li> <li>[04:09] Google, Facebook, or LinkedIn authorization used to drastically increase conversions, but now, because of privacy issues, in some cases it is decreasing conversions.</li> <li>[04:36] When running AB tests or marketing experiences, list them out and note the results for each one.</li> <li>[04:43] Take all the winners and re-test them a year from then.</li> <li>[05:08] #6: Personalized and scale your marketing.</li> <li>[05:24] <a href="https://clearbit.com/">Clearbit</a> has a nice API, which Eric’s company uses to enrich emails and chats.</li> <li>[05:46] On <a href="https://growtheverywhere.com/">Growth Everywhere</a>, Eric spoke with the CEO of Drift. The CEO spoke about how they like to tailor their website to each customer.</li> <li>[06:29] #7: The Zebra System: if it looks like a Zebra, walks like a Zebra, eats like a Zebra: it’s a Zebra.</li> <li>[06:37] Whoever your ideal customer is, it is now a Zebra. Within your marketing framework, make sure you are only targeting Zebras.</li> <li>[06:47] <a href="https://www.campaignmonitor.com/">Campaign Monitor</a> grew by doing email marketing for designers.</li> <li>[06:52] <a href="https://convertkit.com/">Convert Kit</a> grew by doing email marketing for bloggers.</li> <li>[06:55] There’s nothing wrong with picking a niche.</li> <li>[07:09] As you’re focusing in on a specific demo, you’ll find that as you grow, you will start getting away from your Zebra. Don’t do that too early, because it will hurt your revenue.</li> <li>[07:18] Build a check-in every quarter to make sure your marketing is still focused on the Zebra.</li> <li>[07:31] Once you are hitting over $8 Million in revenue, then you can consider expanding your focus.</li> <li>[07:49] That’s all for today!</li> <li>[07:52] Go to <a href="http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special marketing tool giveaway!</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In episode #594, Eric and Neil count the 7 unique marketing systems that always work. Tune in to hear what steps you should be taking to increase your revenue. TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: 7 Unique Marketing Systems that Work...

7 Unique Marketing Systems that Work | Ep. #594

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/fd90232b-4884-4c93-ab1d-b0d200671403/transcript