Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts, So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Hello and welcome to another edition of Marketing School. I'm your host Eric Sue and I'm Neil Patel, and today we're going to talk about seven types of content you should be creating on your blog. So first things first, I'll keep it very simple. You want to make sure that you have long form, well researched content, and there's studies that have been done on serve BYQ or backlink Co, which is our our mutual friend Brian Dean. That shows that you know posts that are in the top three results typically around twenty to twenty five hundred words. If you have that much to say, if you can make it well researched, if you can have everything backed up, link to case studies and things like that, yes, absolutely do a twenty and twenty five hundred word posts. This does especially well in antiquated niches. Right there's a lot of niches out there where there's not a lot of people doing that know how to market their content. If you're in that niche, this is your advantage right now, take advantage of it. That's number one. Number two infographics. When I look at why we've done so well with our blogs is because we have a ton of links and what we found is throughout any type of piece of content that we've created, infographics have always done the best. We've talked about this in the past. You can get them done from like ninety nine to or dribble dribb b l e dot com. You can find designers there. You can find people to come up with the infographic concept from upwork dot com for like one hundred dollars upwrk dot com and make sure that when you publish an infographic on your blog, you're using a plugin called wp em Bedcode Generator and that allows it so that way people can embed the infographic on their blogs, easily share it, link back to it. And what you'll find is, even though the infographics don't have a ton of texts, they get so many backlinks to rest your blog branks really well. When you publish an infographic, have an introduction like a paragraph of text, and have a conclusion that wraps up the summary over the overall infographic, so that way you have more text on the page and just not an image. Yep. And you can also all use this podcast as an example. You can take the audio file, put it onto your blog. You can use a tool like smart passive player have the audio file there, and also you can use a tool like rev dot com that's r e V and transcribe your content. That way people can download it in the PDF and search engines can also crawl it as well. So you know, just because it's audio doesn't mean you know that doesn't belong on your blog. Have the audio file there, make sure it's a good experience for people perhaps have some notes and then also have the PDF there make it neatly packaged for people to digest. Another thing that you should end up creating when it comes to content types animated content. So if you look at the Oatmeal, he does a really good job of animated content that users engage, such as like click through quizzes, giffographics. You can see those like animated infographics. But anything that requires the user to engaged, you get more pages, you get more shares. It works extremely well BuzzFeed. Some of these type of sites also do content that's engaging, like the listical articles where you keep clicking through and you interact. But when you have content that engages, people get more drawn into your blog and the brand great. And I want to touch upon video too, because we know that video is going to be quote unquote or the Facebook VP said that videos to quote unquote be ninety percent of content by twenty twenty. So you want to make sure that you're adding video to your repertoire. And this can be simple. You don't have to make anything complex. You can literally take the Snapchat videos that you do, or the Instagram stories that you do, or any type of videos that you have just go ahead and post it to your blog as well. You can embed it straight from YouTube and again again you can use rev to transcribe it, and the search engine can crawl that content. But just because it's audio or its video doesn't mean search engines there's not a way to make it help you get traffic from an SEO perspective. So again you can use rev to transcribe it. You can also repurpose this video into other areas as well. So for number six, the next type of content that I would create on your blog is question based content. What I mean by this is go to Quora. Look for all the popular type of questions people are asking within your niche. Right, they're usually voted on. The ones that have a ton of answers are usually the ones people are searching for, they're the most curious on. Take those. Create a blog post around those questions, of course, make it unique, adding your own thoughts still so ripped from Quora, and what you'll find is, six months plus after you publish that piece of content, that question based type of content, you'll start ranking for that question and you'll start getting a ton of long tail traffic. And number seven there's actually a lot that we can talk about here, but having some specific case studies are really in depth type of studies. Growth tackers dot com does a great job of this, where they did you know, deep dies on how you know, Uber grew as a company. And also, you know, people can talk about the data that they have. Whenever you have case studies and really data that's personal to you that you can share that's really interesting, go ahead and lay it out there into a blog post because that's unique and not everybody can talk about it. But if you have something really in depth, I mean literally, if you take a look at what growth tackers did, it's something that's you know, we're talking you know, maybe ten twenty thousand words or so super epic guides, and Neil actually has some good stuff on quick Sprout around his advanced guides and these are you know, we're talking ten to fourteen chapters. But when you produce guides like that, you can definitely, you know, put them onto the blog and you know it'll be great for search engine traffic and just great for attracting more links as well. So that's it for seven. We have a lot more we can talk about in the future, but We'll see you in tomorrow's episode of Marketing School. Let us know if you have more ideas or more topic ideas that we can talk about. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts, So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Hello and welcome to another edition of Marketing School. I'm your host Eric Sue and I'm Neil Patel, and today we're going to talk about seven types of content you should be creating on your blog. So first things first, I'll keep it very simple. You want to make sure that you have long form, well researched content, and there's studies that have been done on serve BYQ or backlink Co, which is our our mutual friend Brian Dean. That shows that you know posts that are in the top three results typically around twenty to twenty five hundred words. If you have that much to say, if you can make it well researched, if you can have everything backed up, link to case studies and things like that, yes, absolutely do a twenty and twenty five hundred word posts. This does especially well in antiquated niches. Right there's a lot of niches out there where there's not a lot of people doing that know how to market their content. If you're in that niche, this is your advantage right now, take advantage of it. That's number one. Number two infographics. When I look at why we've done so well with our blogs is because we have a ton of links and what we found is throughout any type of piece of content that we've created, infographics have always done the best. We've talked about this in the past. You can get them done from like ninety nine to or dribble dribb b l e dot com. You can find designers there. You can find people to come up with the infographic concept from upwork dot com for like one hundred dollars upwrk dot com and make sure that when you publish an infographic on your blog, you're using a plugin called wp em Bedcode Generator and that allows it so that way people can embed the infographic on their blogs, easily share it, link back to it. And what you'll find is, even though the infographics don't have a ton of texts, they get so many backlinks to rest your blog branks really well. When you publish an infographic, have an introduction like a paragraph of text, and have a conclusion that wraps up the summary over the overall infographic, so that way you have more text on the page and just not an image. Yep. And you can also all use this podcast as an example. You can take the audio file, put it onto your blog. You can use a tool like smart passive player have the audio file there, and also you can use a tool like rev dot com that's r e V and transcribe your content. That way people can download it in the PDF and search engines can also crawl it as well. So you know, just because it's audio doesn't mean you know that doesn't belong on your blog. Have the audio file there, make sure it's a good experience for people perhaps have some notes and then also have the PDF there make it neatly packaged for people to digest. Another thing that you should end up creating when it comes to content types animated content. So if you look at the Oatmeal, he does a really good job of animated content that users engage, such as like click through quizzes, giffographics. You can see those like animated infographics. But anything that requires the user to engaged, you get more pages, you get more shares. It works extremely well BuzzFeed. Some of these type of sites also do content that's engaging, like the listical articles where you keep clicking through and you interact. But when you have content that engages, people get more drawn into your blog and the brand great. And I want to touch upon video too, because we know that video is going to be quote unquote or the Facebook VP said that videos to quote unquote be ninety percent of content by twenty twenty. So you want to make sure that you're adding video to your repertoire. And this can be simple. You don't have to make anything complex. You can literally take the Snapchat videos that you do, or the Instagram stories that you do, or any type of videos that you have just go ahead and post it to your blog as well. You can embed it straight from YouTube and again again you can use rev to transcribe it, and the search engine can crawl that content. But just because it's audio or its video doesn't mean search engines there's not a way to make it help you get traffic from an SEO perspective. So again you can use rev to transcribe it. You can also repurpose this video into other areas as well. So for number six, the next type of content that I would create on your blog is question based content. What I mean by this is go to Quora. Look for all the popular type of questions people are asking within your niche. Right, they're usually voted on. The ones that have a ton of answers are usually the ones people are searching for, they're the most curious on. Take those. Create a blog post around those questions, of course, make it unique, adding your own thoughts still so ripped from Quora, and what you'll find is, six months plus after you publish that piece of content, that question based type of content, you'll start ranking for that question and you'll start getting a ton of long tail traffic. And number seven there's actually a lot that we can talk about here, but having some specific case studies are really in depth type of studies. Growth tackers dot com does a great job of this, where they did you know, deep dies on how you know, Uber grew as a company. And also, you know, people can talk about the data that they have. Whenever you have case studies and really data that's personal to you that you can share that's really interesting, go ahead and lay it out there into a blog post because that's unique and not everybody can talk about it. But if you have something really in depth, I mean literally, if you take a look at what growth tackers did, it's something that's you know, we're talking you know, maybe ten twenty thousand words or so super epic guides, and Neil actually has some good stuff on quick Sprout around his advanced guides and these are you know, we're talking ten to fourteen chapters. But when you produce guides like that, you can definitely, you know, put them onto the blog and you know it'll be great for search engine traffic and just great for attracting more links as well. So that's it for seven. We have a lot more we can talk about in the future, but We'll see you in tomorrow's episode of Marketing School. Let us know if you have more ideas or more topic ideas that we can talk about. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School