In Episode #251, Eric and Neil discuss the 7 types of content upgrades you can try today. Content upgrades are a great opportunity to grow your email list and thus, those conversions. Tune in to learn about the different types of content upgrades you can offer your audience and find out which one suits your company best. Time Stamped Show Notes: 
00:27 – Today’s topic: 7 Types of Content Upgrades You Can Try Today
00:33 – A content upgrade is when you use Leadbox or other email tools to offer people freebies
00:53 – The idea of a content upgrade is offering something in exchange for their email addresses
00:57 – Content upgrades are helpful for Eric’s conversion rate
01:08 – First, try a downloadable checklist 
01:32 – Checklists are easy to look at and people like to get templates
01:39 – Second is a cheat sheet
02:02 – Third, use a tool called Designrr
02:16 – Your blog post can be converted to PDF
02:49 – Fourth is to give your audience something educational
03:20 – Fifth is to provide an email course 
03:30 – If you want people to get a course, get them to subscribe to a campaign
04:00 – Sixth, provide them the next thing they should read based on what they are currently reading
04:42 – An alternative to webinar is to have a video launch sequence 
04:52 – Check Jeff Walker’s product launch
05:20 – You can also do an Evergreen webinar using EverWebinar
05:27 – The Marketing School is giving away 5 annual copies of Ahrefs, this week 
05:32 - To enter, subscribe, rate and review the  Marketing School Podcast
05:38 - Text MARKETINGSCHOOL to 33444
06:28 – That’s it for today’s episode! 3 Key Points: 
A content upgrade is a great opportunity to boost your conversion rate significantly.
Give your audience something valuable and educational, so they can’t resist.
Keep track of your audience behavior to know what type of content upgrade suits them best.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #251, Eric and Neil discuss the 7 types of content upgrades you can try today. Content upgrades are a great opportunity to grow your email list and thus, those conversions. Tune in to learn about the different types of content upgrades you can offer your audience and find out which one suits your company best. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: 7 Types of Content Upgrades You Can Try Today
</li> <li>00:33 – A content upgrade is when you use <a href="https://www.leadpages.net/blog/announcing-leadboxes/">Leadbox</a> or other email tools to offer people freebies</li> <li>00:53 – The idea of a content upgrade is offering something in exchange for their email addresses</li> <li>00:57 – Content upgrades are helpful for Eric’s conversion rate</li> <li>01:08 – First, try a downloadable checklist <ul> <li>01:32 – Checklists are easy to look at and people like to get templates</li> </ul> </li> <li>01:39 – Second is a cheat sheet</li> <li>02:02 – Third, use a tool called <a href="https://designrr.io/">Designrr</a> <ul> <li>02:16 – Your blog post can be converted to PDF</li> </ul> </li> <li>02:49 – Fourth is to give your audience something educational</li> <li>03:20 – Fifth is to provide an email course <ul> <li>03:30 – If you want people to get a course, get them to subscribe to a campaign</li> </ul> </li> <li>04:00 – Sixth, provide them the next thing they should read based on what they are currently reading</li> <li>04:42 – An alternative to webinar is to have a video launch sequence <ul> <li>04:52 – Check <a href="http://jeffwalker.com/programs/">Jeff Walker’s product launch</a>
</li> <li>05:20 – You can also do an Evergreen webinar using <a href="https://everwebinar.com">EverWebinar</a>
</li> </ul> </li> <li>05:27 – The Marketing School is giving away 5 annual copies of <a href="http://growtheverywhere.com/ahrefs">Ahrefs</a>, this week <ul> <li>05:32 - To enter, subscribe, rate and review the <a href="https://itunes.apple.com/us/podcast/marketing-school-digital-marketing-online-marketing/id1138869817?mt=2"> Marketing School Podcast</a>
</li> <li>05:38 - Text MARKETINGSCHOOL to 33444</li> </ul> </li> <li>06:28 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>A content upgrade is a great opportunity to boost your conversion rate significantly.</li> <li>Give your audience something valuable and educational, so they can’t resist.</li> <li>Keep track of your audience behavior to know what type of content upgrade suits them best.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #251, Eric and Neil discuss the 7 types of content upgrades you can try today. Content upgrades are a great opportunity to grow your email list and thus, those conversions. Tune in to learn about the different types of content upgrades you...

7 Types of Content Upgrades You Can Try Today | Ep. #251

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