In Episode #316, Eric and Neil discuss the 7 tools to help you promote evergreen content. Tune in to learn which tools you can use to leverage your evergreen content to achieve that better ranking in Google and promote your best stuff!  Time Stamped Show Notes: 
00:27 – Today’s topic: 7 Tools to Help You Promote Evergreen Content
00:34 – First, Meet Edgar allows you to schedule posts on different social media sites 
00:49 – Clean it up for things that are no longer relevant or for concepts that no longer apply
01:01 – Second is Ahrefs
01:03 – Type in the competitor URL that has similar posts, see who are linking out to your competitor and reach out to them
01:12 – It’s easy to do and provides great results, but is time intensive
01:35 – BuzzSumo can help you find posts and links that have a lot of social shares 
01:55 – Build out a prospect list and reach out to people who shared them
02:12 – Fourth is Google Search Console
02:23 – For the posts that are gaining much traffic, look at the keywords that are driving you traffic, download the CSV file, take those keywords and innovate them within your content
02:45 – Repurpose your evergreen content 
02:58 – Repurposing is similar to promoting it
03:29 – Your evergreen content can rank in Google 
03:31 – if you’re going to make your title tags more appealing, you’re going to get more clicks and your search ranking will rise
03:46 – A headline generator tool will give you ideas to update your title tags
04:18 – If you have very good evergreen content, put it into paid advertising
05:00 – That’s it for today’s episode! 3 Key Points: 
Repurposing your evergreen content will help you to continually maximize its value.
Reach out to people who share your competitor’s post; perhaps they can help you to gain more traffic as well.
A great title tag can make your posts appealing which will attract more clicks and improve your overall search ranking.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #316, Eric and Neil discuss the 7 tools to help you promote evergreen content. Tune in to learn which tools you can use to leverage your evergreen content to achieve that better ranking in Google and promote your best stuff!  Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: 7 Tools to Help You Promote Evergreen Content
</li> <li>00:34 – First, <a href="https://meetedgar.com/">Meet Edgar</a> allows you to schedule posts on different social media sites <ul> <li>00:49 – Clean it up for things that are no longer relevant or for concepts that no longer apply</li> </ul> </li> <li>01:01 – Second is <a href="http://growtheverywhere.com/ahrefs">Ahrefs</a> <ul> <li>01:03 – Type in the competitor URL that has similar posts, see who are linking out to your competitor and reach out to them</li> <li>01:12 – It’s easy to do and provides great results, but is time intensive</li> </ul> </li> <li>01:35 – <a href="http://buzzsumo.com/">BuzzSumo</a> can help you find posts and links that have a lot of social shares <ul> <li>01:55 – Build out a prospect list and reach out to people who shared them</li> </ul> </li> <li>02:12 – Fourth is <a href="https://www.google.com/webmasters/tools/home?hl=en-GB">Google Search Console</a> <ul> <li>02:23 – For the posts that are gaining much traffic, look at the keywords that are driving you traffic, download the CSV file, take those keywords and innovate them within your content</li> </ul> </li> <li>02:45 – Repurpose your evergreen content <ul> <li>02:58 – Repurposing is similar to promoting it</li> </ul> </li> <li>03:29 – Your evergreen content can rank in Google <ul> <li>03:31 – if you’re going to make your title tags more appealing, you’re going to get more clicks and your search ranking will rise</li> <li>03:46 – A headline generator tool will give you ideas to update your title tags</li> </ul> </li> <li>04:18 – If you have very good evergreen content, put it into paid advertising</li> <li>05:00 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Repurposing your evergreen content will help you to continually maximize its value.</li> <li>Reach out to people who share your competitor’s post; perhaps they can help you to gain more traffic as well.</li> <li>A great title tag can make your posts appealing which will attract more clicks and improve your overall search ranking.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In Episode #316, Eric and Neil discuss the 7 tools to help you promote evergreen content. Tune in to learn which tools you can use to leverage your evergreen content to achieve that better ranking in Google and promote your best stuff!  Time...

7 Tools to Help You Promote Evergreen Content | Ep. #316

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/c46569f0-b5c0-4376-967b-b0d20077c9dd/transcript

Advertisement