In Episode #115, Eric and Neil discuss the 7 things you should say NO to as a marketer. Listen to know more about which things to say no to and the reason why.

• 00:27 – Today’s topic: 7 things you should say no to as a marketer
• 00:34 – #1 Making changes without data
• 00:57 – Make sure you test with data
• 01:10 – #2 Looking at the tactics all the time
  • 01:26 – Leads to being in “tactical hell”
  • 01:43 – Don’t focus on tactics
• 02:00 – #3 Don’t make short term gains for long term losses
  • 02:53 – Don’t make changes for short term gains
• 02:57 – #4 Lack of organization
  • 03:09 – Look at GrowthHackers Projects to organize all your ideas and experiments
• 03:28 – Look about documenting your marketing processes
• 03:48 – #5 Don’t do too many things at once
• 04:51 – #6 Don’t try to take everything on by yourself
• 05:48 – #7 Don’t run an A/B test on the same part of the funnel more than once at the same time
• 06:39 – That’s it for today’s episode!

1. Don’t EVER make changes without any data.
2. New marketing tactics aren’t everything—assess them well before using!
3. GET ORGANIZED, because a lack of organization doesn’t help you scale.

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