In Episode #133, Neil and Eric list the 7 things to assess when your content marketing is failing. Tune in to discover how Neil and Eric use different tools and websites to understand their viewer engagement and the effectivity of their content marketing campaign,  Time Stamped Show Notes: 
00:30 – Today’s topic: 7 Things to Assess When Your Content Is Failing
01:31 – Find the cause of why your content marketing is failing through analytics 
01:44 – Analyze quantitatively
02:29 – The data will tell you what’s wrong with your blog post 
02:54 – Get feedback from people asking them what needs improvement
03:03 – People want something that is actionable
03:26 – Find the basic metrics of your site
03:43 – Install Google Search Console
04:10 – In the Google Search Console dashboard, click “analytics”, and search for the “impressions box” at the top left corner
04:45 – Use Hemingway App – a desktop application 
05:01 – Hemingway App is the more advanced version of Docs and is best for writers
05:28 – Use HelloBar as an email tool
05:49 – Email out who shares your content to competitors 
05:57 – Find your competitors at BuzzSumo
06:08 – You can find the email of the people who are tweeting your content through Hunter
06:11 – Neil shares a sample email that you can send
07:10 – Share it on social media and compare with your other posts to have an average engagement rate 
07:40 – Pair it with paid advertising, too!
08:11 – Look at your content as a funnel and work on your headline 
08:39 – Search for CopyBlogger Headline Formula
09:07 – That’s it for today’s episode! 3 Key Points: 
Analyze your data well and find the real cause for why your content marketing is failing.
Reach out to people to share your content – this will measure the quality of your content and tell you the number of people who share it.
Headlines can draw people to your content – make it interesting and appealing!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #133, Neil and Eric list the 7 things to assess when your content marketing is failing. Tune in to discover how Neil and Eric use different tools and websites to understand their viewer engagement and the effectivity of their content marketing campaign,  Time Stamped Show Notes: <ul> <li>00:30 – Today’s topic: 7 Things to Assess When Your Content Is Failing
</li> <li>01:31 – Find the cause of why your content marketing is failing through analytics <ul> <li>01:44 – Analyze quantitatively</li> </ul> </li> <li>02:29 – The data will tell you what’s wrong with your blog post <ul> <li>02:54 – Get feedback from people asking them what needs improvement</li> <li>03:03 – People want something that is actionable</li> </ul> </li> <li>03:26 – Find the basic metrics of your site</li> <li>03:43 – Install <a href="https://www.google.com/webmasters/tools/home?hl=en&amp;pli=1">Google Search Console</a> <ul> <li>04:10 – In the <a href="https://www.google.com/webmasters/tools/home?hl=en&amp;pli=1">Google Search Console</a> dashboard, click “analytics”, and search for the “impressions box” at the top left corner</li> </ul> </li> <li>04:45 – Use <a href="http://www.hemingwayapp.com/">Hemingway App</a> – a desktop application <ul> <li>05:01 – <a href="http://www.hemingwayapp.com/">Hemingway App</a> is the more advanced version of Docs and is best for writers</li> </ul> </li> <li>05:28 – Use <a href="https://www.hellobar.com/">HelloBar</a> as an email tool</li> <li>05:49 – Email out who shares your content to competitors <ul> <li>05:57 – Find your competitors at <a href="http://buzzsumo.com/">BuzzSumo</a>
</li> <li>06:08 – You can find the email of the people who are tweeting your content through Hunter</li> <li>06:11 – Neil shares a sample email that you can send</li> </ul> </li> <li>07:10 – Share it on social media and compare with your other posts to have an average engagement rate <ul> <li>07:40 – Pair it with paid advertising, too!</li> </ul> </li> <li>08:11 – Look at your content as a funnel and work on your headline <ul> <li>08:39 – Search for <a href="http://www.copyblogger.com/proven-headline-formulas/">CopyBlogger Headline Formula</a>
</li> </ul> </li> <li>09:07 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Analyze your data well and find the real cause for why your content marketing is failing.</li> <li>Reach out to people to share your content – this will measure the quality of your content and tell you the number of people who share it.</li> <li>Headlines can draw people to your content – make it interesting and appealing!</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In Episode #133, Neil and Eric list the 7 things to assess when your content marketing is failing. Tune in to discover how Neil and Eric use different tools and websites to understand their viewer engagement and the effectivity of their content...

7 Things to Assess When Your Content Is Failing | Ep. #133

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