In Episode #94 Neil and Eric highlight the 7 things EVERY marketer should configure in Google Analytics. Listen to learn about the things you already configured, the things you need to work on, and the things that are actually applicable to your business.

• 00:28 – Today’s topic: 7 Things Every Marketer Should Configure in Google Analytics
• 00:40 – Make use of advanced segments
• 01:10 – Create a segment for each country you’re catering to
• 01:57 – Hook in AdWords with Google Analytics
• 02:19 – Hook in Google Search Console to Google Analytics
• 03:02 – Make sure you’re converting goals
  • 03:25 - Callrail
• 03:46 – Scroll down to your segments and check the organic traffic
• 05:52 – Make sure you have the right Google Analytics reports
• 06:33 – That’s it for today’s episode!

1. Google Analytics has a ton of features; make sure you’re making the most out of them.
2. You can interlink Google applications to each other to help out in providing results.
3. It’s important to get the right reports for your type of business.

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• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

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