Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guial and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patama. Today we're going to talk about seven quick hacks to boot your click the rate. So hack number one to boosting your click through rate is writing a better title. If you have something that's Number one is red Shoes. Number two is red Shoes Best Reviewed twenty nineteen and beyond. I'm making things up most of you, I'm willing to bet a good amount of money If I put it add up, most of you are probably gonnaick click the second one from an e commerce standpoint because it gives you a little more context and it helps you make a decision faster. So how can you write a better title? Not just from an e commerce perspective, but you're trying to bring people to the point of sale. That's the job of marketing. You can also leverage curiosity, which is number two. For example, if you have an article on the benefits of green tea, it could be called the title could be the seven benefits of green tea. Number three is going to shock you, and you can put number three is going to shock you in parentheses. By doing this, what you'll find is people are like, oh wow, I want to know about the benefits of green tree. What is number three? If it's going to shock me, it has to be unique. You're going to get more people to click through and read your article. If your number three sucks, you're going to get people to balance back, and that's going to hurt your rankings in the long run. But assuming your content's good, evoking curiosity does well. Who built their business model around that? Was it? Upworthy? Yeah? Upworthy? Yeah, Upworthy built their business model around this, and they're just crushing Facebook for all. I don't know how they're doing now, do you. No. I'm guessing not as well as they used to because no one talks about Yeah, so what are we on now? Number three? Yeah, all right. Number three is if you're trying to optimize your click to rate. So this is in we're talking about the search result page of the SERP. Basically, your meta description still counts too. So the title counts from an SEO perspective, but your meta description, even though it doesn't affect your rankings per se, it still does affect whether people decide to click or not because they're going to see the title, and they're going to see the meta description. And if you have no meta description and the other number two, number three, number four rankings they do have a meta description, well guess what people are more likely to click the other one. So you've got to make sure that you cover your bases and have something that could evoke curiosity or have something that describes what people would be getting if they come visit that page. Number four. Use adjectives for example, words like, effortless will help increase your click through rate from everything that we've tested. For example, if someone if you're writing content around SEO, someone's more likely to clear on seven effortless ways to double your search traffic versus seven ways to double your search traffic. The effortless ones are easier. The same goes if you're selling products seven effortless products that will decrease your wrinkles, you know, or seven easy to use products that are I don't know. You get the point. It's all about showing people how they can use a product reduce your wrinkles, right Like, if you have one that reduces wrinkles faster in thirty days versus another one that takes one hour, it's like, reduce your wrinkles effortlessly in seven minutes, and that product, let's say it helps you do that, people are much more likely to buy versus one that takes tons of time and a lot of work. What are you on at number five? Number five is, by the way, when you look at a SYERP or even let's say you're writting ads because click the rates applies to it to ads too. But let's just talk about SEU on a syerp. Sometimes your YouTube results are going to show. So if you're doing YouTube, your image does count too, So think about your thumbnail right or think about having the right image. So I don't know, Actually no, I should come back on this one. So your YouTube thumbnail, if it shows un the syrup, does it show the thumbnail that you choose. I believe it does. If so, then your thumbnail matters. You got to have a good thumbnail. And if even if we're not talking about the search result pages for him, from an SEO perspective, here, your thumbnail still matters. If you're running ads, like let's look at Facebook, if you have a thumbnail that's just black versus a thumbnail that shows like let's say, you know, a unicorn pooping out rainbow ice cream. That's kind of an awesome video. By the way, it's a really good video. Check out the Harmon Brothers. By the way. We should talk about that in a separate one. But that's number five. Number six. Use rich snippets from things like having your reviews or stars, all these kind of things within your listing. More people are going to click on it. So if you're not leveraging rich snippets, you should be. If you are running on WordPress or you know most CMS is, there's usually a plugin that allows you to do this really easily. For WordPress, you can use the yos seo plugin. Great number seven. Use a tool like clickflow or Google Search Console to optimize your click the rates. Basically, what I'm saying here is search console or clickflow that basically will pull data from the sites or the pages on your site that have high impression count but a low click the rate. It's basically going to help you organize the way you are doing your let's call it the split testing for SEO. Okay, just for the sake of simplicity, So do that, and then it's going to help you organize everything. And then you can basically prove to stakeholders that what you're doing from an SEO perspective works for the long term. All the click through rate work that you're doing, you're not actually being a crazy person and you're just listening to people from marketing school. It actually works. You've got to prove to people. You got to show the numbers. And that is it for today. So before we go, we are doing a live event in Los Angeles. If you can help give back a little just rate review, subscribe, share this podcast once you get to one million downloads. Right now we're about eight hundred thousand or so. Once you get to one million, we're going to throw the live event. Go to Marketing School the ioslash stats to check on our progress. It's going to be a great time, and again we need your help. Rate review, subscribe, share the podcast, and we will see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guial and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patama. Today we're going to talk about seven quick hacks to boot your click the rate. So hack number one to boosting your click through rate is writing a better title. If you have something that's Number one is red Shoes. Number two is red Shoes Best Reviewed twenty nineteen and beyond. I'm making things up most of you, I'm willing to bet a good amount of money If I put it add up, most of you are probably gonnaick click the second one from an e commerce standpoint because it gives you a little more context and it helps you make a decision faster. So how can you write a better title? Not just from an e commerce perspective, but you're trying to bring people to the point of sale. That's the job of marketing. You can also leverage curiosity, which is number two. For example, if you have an article on the benefits of green tea, it could be called the title could be the seven benefits of green tea. Number three is going to shock you, and you can put number three is going to shock you in parentheses. By doing this, what you'll find is people are like, oh wow, I want to know about the benefits of green tree. What is number three? If it's going to shock me, it has to be unique. You're going to get more people to click through and read your article. If your number three sucks, you're going to get people to balance back, and that's going to hurt your rankings in the long run. But assuming your content's good, evoking curiosity does well. Who built their business model around that? Was it? Upworthy? Yeah? Upworthy? Yeah, Upworthy built their business model around this, and they're just crushing Facebook for all. I don't know how they're doing now, do you. No. I'm guessing not as well as they used to because no one talks about Yeah, so what are we on now? Number three? Yeah, all right. Number three is if you're trying to optimize your click to rate. So this is in we're talking about the search result page of the SERP. Basically, your meta description still counts too. So the title counts from an SEO perspective, but your meta description, even though it doesn't affect your rankings per se, it still does affect whether people decide to click or not because they're going to see the title, and they're going to see the meta description. And if you have no meta description and the other number two, number three, number four rankings they do have a meta description, well guess what people are more likely to click the other one. So you've got to make sure that you cover your bases and have something that could evoke curiosity or have something that describes what people would be getting if they come visit that page. Number four. Use adjectives for example, words like, effortless will help increase your click through rate from everything that we've tested. For example, if someone if you're writing content around SEO, someone's more likely to clear on seven effortless ways to double your search traffic versus seven ways to double your search traffic. The effortless ones are easier. The same goes if you're selling products seven effortless products that will decrease your wrinkles, you know, or seven easy to use products that are I don't know. You get the point. It's all about showing people how they can use a product reduce your wrinkles, right Like, if you have one that reduces wrinkles faster in thirty days versus another one that takes one hour, it's like, reduce your wrinkles effortlessly in seven minutes, and that product, let's say it helps you do that, people are much more likely to buy versus one that takes tons of time and a lot of work. What are you on at number five? Number five is, by the way, when you look at a SYERP or even let's say you're writting ads because click the rates applies to it to ads too. But let's just talk about SEU on a syerp. Sometimes your YouTube results are going to show. So if you're doing YouTube, your image does count too, So think about your thumbnail right or think about having the right image. So I don't know, Actually no, I should come back on this one. So your YouTube thumbnail, if it shows un the syrup, does it show the thumbnail that you choose. I believe it does. If so, then your thumbnail matters. You got to have a good thumbnail. And if even if we're not talking about the search result pages for him, from an SEO perspective, here, your thumbnail still matters. If you're running ads, like let's look at Facebook, if you have a thumbnail that's just black versus a thumbnail that shows like let's say, you know, a unicorn pooping out rainbow ice cream. That's kind of an awesome video. By the way, it's a really good video. Check out the Harmon Brothers. By the way. We should talk about that in a separate one. But that's number five. Number six. Use rich snippets from things like having your reviews or stars, all these kind of things within your listing. More people are going to click on it. So if you're not leveraging rich snippets, you should be. If you are running on WordPress or you know most CMS is, there's usually a plugin that allows you to do this really easily. For WordPress, you can use the yos seo plugin. Great number seven. Use a tool like clickflow or Google Search Console to optimize your click the rates. Basically, what I'm saying here is search console or clickflow that basically will pull data from the sites or the pages on your site that have high impression count but a low click the rate. It's basically going to help you organize the way you are doing your let's call it the split testing for SEO. Okay, just for the sake of simplicity, So do that, and then it's going to help you organize everything. And then you can basically prove to stakeholders that what you're doing from an SEO perspective works for the long term. All the click through rate work that you're doing, you're not actually being a crazy person and you're just listening to people from marketing school. It actually works. You've got to prove to people. You got to show the numbers. And that is it for today. So before we go, we are doing a live event in Los Angeles. If you can help give back a little just rate review, subscribe, share this podcast once you get to one million downloads. Right now we're about eight hundred thousand or so. Once you get to one million, we're going to throw the live event. Go to Marketing School the ioslash stats to check on our progress. It's going to be a great time, and again we need your help. Rate review, subscribe, share the podcast, and we will see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School