In episode #963, we count out the 7 questions you need to ask a potential marketing hire. See which questions we think will guarantee that your next hire is a slam dunk.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Questions to Make Sure Your Next Marketing Hire is a Slam Dunk
• [00:36] 1: How do you get better at marketing?
• [00:41] What are you reading to enhance your skills and understanding of the field?
• [00:52] Marketing is ever-evolving, so you have to read blogs to stay up-to-date.
• [01:20] 2: What would you change?
• [01:30] If they can’t tell you how they would improve your business, how will they be as a hire?
• [02:07] 3: Have them do a paid trial.
• [02:55] 4: What do you do when an experiment fails?
• [03:06] A great way to understand their thought process.
• [03:30] 5: If you had $10 Million, in what would you invest?
• [03:50] A great way to gain insight into the potential hire.
• [04:05] Also a way to gauge how humble or arrogant they are.
• [04:11] 6: What do you think our competitors are doing that we are not, but should be?
• [04:56] 7: What is your most impressive marketing accomplishment?
• [05:00] This will give insight into how they think and what their skills are.
• [05:37] That’s all for today!
• [06:06] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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