Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are. With Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Barketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to give you seven practical ways to make use of data to grow faster. So why are we talking about data in the first place, Because people say, oh, data is the new oil. People talk about machine learning, they talk about AI natural language processing. So we want to make it practical for you Right, some of it might not be applicable to AI necessarily, but you know, some of the things that are fairly basic, right, So actually, you know, I'll just start with AI just for the sake of it. So the first thing that you can do if you're running any type of ads like Google Ads for example, Google has a lot of built in AI that can help you kind of optimize, right, you have a lot you have a machine in there that can help you make things easier. Some people are too stuck in you know, running AdWords, you know five to ten years ago, where they're doing everything by hand, right, you know, make use of the tools that are available to you. And then you know, with Facebook is another example, you can use tools like pattern eighty nine. There's a lot of software out there that can make your life easier and save you a lot of time ultimately, because time is not something that you're going to get back. And another thing that you can end up doing if you want to make better use of data to figure out where you should grow. Most people don't know this. I don't know if you've ever tried this, Eric, did you know in side Google Analytics there's a search bar and you can literally type in like almost anything you can think of, like my worst page is by a load speed, and it'll just tell you the answer. Yeah, it's kind of like your own virtual marketing assistant. You can even type in stuff like is there any traffic anomalies in the last thirty days and it shows you what they are and stuff like that, Like it can decipher the data for you, so you don't have to be good at marketing or reading analytics to figuring out what's wrong. Perfect. The next one, third one is making use of Google Data Studio. So Google Data Studio is I believe it's free, but you can pump out really nice reports for yourselves, for you know, executives or if you're an agency you're working with people. Google Data Studio you can basically refresh it and you can hook in with different analytics sources. And you could also use something like Supermetrics too, because Supermetrics is great as well. The fourth data source that I would give you is whenever you're making marketing decisions, especially when it comes to things like SEO, there's automated solutions out there, so if you have a lot of money, you can end up checking out uh Bright Edge. I'm like I was blinking on the name for a bit. But Bright Edge they have an automated SEO solution that analyzes data, helps you compute it, it it helps you, tells you what changes to make, and heck, they can even do it for you automatically. If you don't have as much money and you can't afford the bright Edges of the world. There's clickflow by Eric, there's distilled ode in, and then there is rank Science as well. They can give you data insights, leverage AI and help you make the changes, all in an automated way to get the results faster. Cool Number five is making use of Let's say, even if you don't have someone on your team that can do this, you could go to like an upwork or maybe you can even go to like a top towel. But you know, working with the data scientist, right, you know, have a good data scientist for us. We once a year we do this. We have them, you know, crunched in numbers and basically tell us, Okay, how's our LTV different from last year's right? You know, if this is on the services business side, what should we be paid to acquire a new customer? Like we do this and We crunch this every single year and we have a rough idea of where we want to be going next. Because if you don't know your numbers, especially with these important numbers, you're going to be in a world of hurt. So employee data scientists to take a look at the data that you have. And it's not that expensive. I mean it costs us like a couple hundred bucks each time. Number six. This is one of my favorite things to do, and I do this exercise at least once a quarter. I take everything that we've done in marketing in the past, whether it's the past quarters, past years, doesn't matter how long you've been around. Also do the same thing for my competition for whatever I can find, and I use tools like built with to see what technology they're using, sem rush, a rops, whatever it may be to get insights on my competitors, even similar web. There's a lot of free versions of these tools. In an XL spreadsheet, I put down all the things we've done in marketing, the traffic gains or losses, how long it took to see the results, how much work it took, and we pretty much also break down how much more potential is in this area. Whether it's SEO or this tactic like updating content or whatever it may be. In essence, what we're doing in an Excel spreadsheet, we're breaking down all the tasks that we think we can do moving forward, right. And the reason we also list all the ones in the past because it gives us a good idea of what's worked and what hasn't. And when you're listening to all the new things that you can do, or even repeating some of the same ones, you can end up listing out how hard is it going to be to implement and what potential results it's going to have from you. And then what we tend to do is try to do all the stuff that is the easiest to implement and has the highest results or ROI, and then you go down from there. Right then you end up doing all the stuff that is medium to implement and then has the highest ROI. And that's pretty much what we end up doing internally, all right, number seven, So you know, look, you have so many data sources, right, You're using a lot of different tools, So make use of the APIs. And what I mean by that is, look, here's a simple way to break it down. You can use a tool like zapier. So zapier is great because you know, when we have a lead come in, not only will it pass over into our SLACK, it'll pass over into our CRM, We'll get a text message, we'll get We'll have all this data passing through all our different sources. So it saves us a lot of time. At the end of the day, we don't need to manually input the data. People that are looking on different channels, you know, they're going to all be aware at the same time when a big lead comes in and then they can jump on it quickly. Right. This is assuming you don't have any fancy You're not paying like a couple thousand dollars a month for you know fancy you know call software or sales software and things like that. But look, leverage APIs because APIs are just basically piping data and having you know, different software to talk to each other. Right, so you know, these are seven practical things you could do. We'll probably do a more advanced episode on this in the near future, but before we go, don't forget check out the growth Accelerator. These are the events that Neil and I do three times a year, go to Marketing School the Ioslash Live. That's l i VE. Seats are limited, and don't forget to rate reviews, subscribe because it helps us grow and we'll see you tomorrow. We appreciate you joining us for this session of marketing School. Be sure to rate, review and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are. With Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Barketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to give you seven practical ways to make use of data to grow faster. So why are we talking about data in the first place, Because people say, oh, data is the new oil. People talk about machine learning, they talk about AI natural language processing. So we want to make it practical for you Right, some of it might not be applicable to AI necessarily, but you know, some of the things that are fairly basic, right, So actually, you know, I'll just start with AI just for the sake of it. So the first thing that you can do if you're running any type of ads like Google Ads for example, Google has a lot of built in AI that can help you kind of optimize, right, you have a lot you have a machine in there that can help you make things easier. Some people are too stuck in you know, running AdWords, you know five to ten years ago, where they're doing everything by hand, right, you know, make use of the tools that are available to you. And then you know, with Facebook is another example, you can use tools like pattern eighty nine. There's a lot of software out there that can make your life easier and save you a lot of time ultimately, because time is not something that you're going to get back. And another thing that you can end up doing if you want to make better use of data to figure out where you should grow. Most people don't know this. I don't know if you've ever tried this, Eric, did you know in side Google Analytics there's a search bar and you can literally type in like almost anything you can think of, like my worst page is by a load speed, and it'll just tell you the answer. Yeah, it's kind of like your own virtual marketing assistant. You can even type in stuff like is there any traffic anomalies in the last thirty days and it shows you what they are and stuff like that, Like it can decipher the data for you, so you don't have to be good at marketing or reading analytics to figuring out what's wrong. Perfect. The next one, third one is making use of Google Data Studio. So Google Data Studio is I believe it's free, but you can pump out really nice reports for yourselves, for you know, executives or if you're an agency you're working with people. Google Data Studio you can basically refresh it and you can hook in with different analytics sources. And you could also use something like Supermetrics too, because Supermetrics is great as well. The fourth data source that I would give you is whenever you're making marketing decisions, especially when it comes to things like SEO, there's automated solutions out there, so if you have a lot of money, you can end up checking out uh Bright Edge. I'm like I was blinking on the name for a bit. But Bright Edge they have an automated SEO solution that analyzes data, helps you compute it, it it helps you, tells you what changes to make, and heck, they can even do it for you automatically. If you don't have as much money and you can't afford the bright Edges of the world. There's clickflow by Eric, there's distilled ode in, and then there is rank Science as well. They can give you data insights, leverage AI and help you make the changes, all in an automated way to get the results faster. Cool Number five is making use of Let's say, even if you don't have someone on your team that can do this, you could go to like an upwork or maybe you can even go to like a top towel. But you know, working with the data scientist, right, you know, have a good data scientist for us. We once a year we do this. We have them, you know, crunched in numbers and basically tell us, Okay, how's our LTV different from last year's right? You know, if this is on the services business side, what should we be paid to acquire a new customer? Like we do this and We crunch this every single year and we have a rough idea of where we want to be going next. Because if you don't know your numbers, especially with these important numbers, you're going to be in a world of hurt. So employee data scientists to take a look at the data that you have. And it's not that expensive. I mean it costs us like a couple hundred bucks each time. Number six. This is one of my favorite things to do, and I do this exercise at least once a quarter. I take everything that we've done in marketing in the past, whether it's the past quarters, past years, doesn't matter how long you've been around. Also do the same thing for my competition for whatever I can find, and I use tools like built with to see what technology they're using, sem rush, a rops, whatever it may be to get insights on my competitors, even similar web. There's a lot of free versions of these tools. In an XL spreadsheet, I put down all the things we've done in marketing, the traffic gains or losses, how long it took to see the results, how much work it took, and we pretty much also break down how much more potential is in this area. Whether it's SEO or this tactic like updating content or whatever it may be. In essence, what we're doing in an Excel spreadsheet, we're breaking down all the tasks that we think we can do moving forward, right. And the reason we also list all the ones in the past because it gives us a good idea of what's worked and what hasn't. And when you're listening to all the new things that you can do, or even repeating some of the same ones, you can end up listing out how hard is it going to be to implement and what potential results it's going to have from you. And then what we tend to do is try to do all the stuff that is the easiest to implement and has the highest results or ROI, and then you go down from there. Right then you end up doing all the stuff that is medium to implement and then has the highest ROI. And that's pretty much what we end up doing internally, all right, number seven, So you know, look, you have so many data sources, right, You're using a lot of different tools, So make use of the APIs. And what I mean by that is, look, here's a simple way to break it down. You can use a tool like zapier. So zapier is great because you know, when we have a lead come in, not only will it pass over into our SLACK, it'll pass over into our CRM, We'll get a text message, we'll get We'll have all this data passing through all our different sources. So it saves us a lot of time. At the end of the day, we don't need to manually input the data. People that are looking on different channels, you know, they're going to all be aware at the same time when a big lead comes in and then they can jump on it quickly. Right. This is assuming you don't have any fancy You're not paying like a couple thousand dollars a month for you know fancy you know call software or sales software and things like that. But look, leverage APIs because APIs are just basically piping data and having you know, different software to talk to each other. Right, so you know, these are seven practical things you could do. We'll probably do a more advanced episode on this in the near future, but before we go, don't forget check out the growth Accelerator. These are the events that Neil and I do three times a year, go to Marketing School the Ioslash Live. That's l i VE. Seats are limited, and don't forget to rate reviews, subscribe because it helps us grow and we'll see you tomorrow. We appreciate you joining us for this session of marketing School. Be sure to rate, review and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed