In Episode #197, Eric and Neil discuss the 7-point Facebook advertising checklist. Tune in to find out how you can best leverage Facebook advertising for your marketing campaign. Eric and Neil discuss 7 key tips that will get you on track to increasing your sales and click-through rates. Time Stamped Show Notes: 
00:27 – Today’s topic: 7-Point Facebook Advertising Checklist
00:35 – First, have a good image 
00:48 – Use tools like Canva
00:53 – A good image drive means a good click-through rate
01:06 – Second, have a lot of text 
01:18 – The more persuasive the text and the more stories you have, the better the conversion
01:37 – Third, try different objectives and see the results 
02:21 – If you need people to register for something, go with the website conversion objective if that’s what you need if you want conversion in your website
02:28 – If that isn’t working or you want to try something new, try clicks and see what works better for you
02:42 – Fourth, make sure that ad frequency is less than 2 
02:48 – More than 2 is a waste of money
03:03 – Fifth, be mindful of your “ad scent” 
03:08 – Make sure that your images or videos are congruent to your landing page
03:35 – Sixth, have a new ad account and duplicate your campaign
04:06 – Seventh, don’t be afraid to explore new ad ideas 
04:10 – AdEspresso has a gallery of ads for inspiration
04:28 – Swiped has different long form landing page copy
04:41 – G-star has a good ad that is catchy video
05:03 – Rev has s caption service for your videos
05:17 – That’s it for today’s episode! 3 Key Points: 
Facebook is one of the most effective platforms to have an advertisement.
Congruent images to your message and a good amount of persuasive text increase click-through rate and conversions.
Experiment and learn—you need to try different advertisement ideas to see what will work best for you.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #197, Eric and Neil discuss the 7-point <a href="https://www.facebook.com/business/products/ads">Facebook</a> advertising checklist. Tune in to find out how you can best leverage Facebook advertising for your marketing campaign. Eric and Neil discuss 7 key tips that will get you on track to increasing your sales and click-through rates. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: 7-Point Facebook Advertising Checklist
</li> <li>00:35 – First, have a good image <ul> <li>00:48 – Use tools like <a href="https://www.canva.com/">Canva</a>
</li> <li>00:53 – A good image drive means a good click-through rate</li> </ul> </li> <li>01:06 – Second, have a lot of text <ul> <li>01:18 – The more persuasive the text and the more stories you have, the better the conversion</li> </ul> </li> <li>01:37 – Third, try different objectives and see the results <ul> <li>02:21 – If you need people to register for something, go with the website conversion objective if that’s what you need if you want conversion in your website</li> <li>02:28 – If that isn’t working or you want to try something new, try clicks and see what works better for you</li> </ul> </li> <li>02:42 – Fourth, make sure that ad frequency is less than 2 <ul> <li>02:48 – More than 2 is a waste of money</li> </ul> </li> <li>03:03 – Fifth, be mindful of your “ad scent” <ul> <li>03:08 – Make sure that your images or videos are congruent to your landing page</li> </ul> </li> <li>03:35 – Sixth, have a new ad account and duplicate your campaign</li> <li>04:06 – Seventh, don’t be afraid to explore new ad ideas <ul> <li>04:10 – <a href="https://adespresso.com/">AdEspresso</a> has a gallery of ads for inspiration</li> <li>04:28 – <a href="http://swiped.co/">Swiped</a> has different long form landing page copy</li> <li>04:41 – <a href="https://www.g-star.com">G-star</a> has a good ad that is catchy video</li> <li>05:03 – <a href="https://www.rev.com/">Rev</a> has s caption service for your videos</li> </ul> </li> <li>05:17 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Facebook is one of the most effective platforms to have an advertisement.</li> <li>Congruent images to your message and a good amount of persuasive text increase click-through rate and conversions.</li> <li>Experiment and learn—you need to try different advertisement ideas to see what will work best for you.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #197, Eric and Neil discuss the 7-point  advertising checklist. Tune in to find out how you can best leverage Facebook advertising for your marketing campaign. Eric and Neil discuss 7 key tips that will get you on track to increasing your...

7-Point Facebook Advertising Checklist | Ep. #197

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