7 Overrated Marketing Channels

In episode #1736, we give you the seven most overrated marketing channels in our opinion. Expect to hear some of the downsides of auction-based platforms, drop-in audio, push notifications, and most importantly, having a poor understanding of your audience.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Overrated Marketing Channels.
• [00:35] Why using Clubhouse to grow your audience is unsustainable.
• [01:01] The reach of Instagram is continuing to drop.
• [01:35] Organic reach on Facebook is even lower, go figure!
• [02:05] Messenger bots on Facebook will not last.
• [02:36] Advertising at scale on Reddit will get harder.
• [03:02] Push notifications are great for traffic but terrible for conversions.
• [03:25] Advertising on any channel will not work unless you understand your audience.
• [04:07] That is it for today!
• [04:10] Text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices