In Episode #356, Eric and Neil discuss the 7 metrics you ought to monitor in Google Analytics. Tune in to learn how you can use these metrics in Google Analytics to drive more traffic to your site and increase your ROI.
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Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are. With Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Merik Sue and I'm Neil Patel, and today we are going to talk about metrics you ought to monitor inside of Google Analytics. So the first metric I like to look at is my bounce rate? Right? You know, are people bouncing off my page immediately when they visit it? You know, do I need to figure out do I need to deliver a better experience. So I'll look at my bounce rate. Basically, I'll look at my my landing pages as well, and other pages that I have to make sure that you know more or less. You know, things aren't out of whack on one pages has an extremely high bounce rate. On the others, you know, don't. I like looking at search traffic and I monitor it daily. I compare it week over weeks, so of today's Monday, I compare it over today's this Monday over last Monday. And what that tells me is that things are flat if they're going in a downward trend. And this is really important because sometimes a developer will make a silly little mistake with my website. Recently, I have so many different languages. We started redirecting people. So if you're if you speak German and that's your primary language, we direct you to the German version of our blog. Ended up happening is the developer also redirected the Google bop that caused them to index our German posts using English title tags and meta descriptions, and it caused all of our traffic to tank. I picked it up within three days of our traffic tanking. If I didn't monitor on a daily basis, I wouldn't know that and it would be too late, and then our traffic would pretty much go down to close to the zero, and then I'd be like, what the heck, where's all the revenue in the business? All right? Number three is I like to look at my conversions. Duh? Right? If I hopefully you have some kind of goal conversions or e commerce conversions set up on your site, but you should be looking at your conversions over time, where they coming from, exactly are you training in the right direction, and so on and so forth. So there's a lot you can do. You can slice the dice around your goal conversions or completions and your e commerce conversions, so just make sure you're monitoring them. I also like looking at my time on site. I can trually do tests on a weekly basis to try to increase that. The reason being is if it gets high enough, you have strong loyalty, your user metrics increase, and you're searching your rankings drastically increase. You're also much less likely to get hit by let's say a Google Panda penalty. So continue to look at your time on site, because if your time on site and your bounce rate are through. Well, if your time on site is low and your bounce rates through the roof, eventually your rankings are going to tank. Number five. I like looking at my site speed. So site speed, you go to behavior, you go to site speed, take a look at how things are going because site speed is a ranking factor, and more importantly, it's an experience factor. Right. If your site speed is out of whack, something is bogging things down, should be looking at it and should be making adjustments to it because well, again, think about how your experience affects other people, Right, how do they remember you? Oh yeah, Neil, he's got that slow site. Number six I look at social referrals. This is really important if you're spending money on social media. For example, I used to spend a ton on Facebook advertising justify Facebook fans. What ended up happening is my Facebook traffic one all the way up to two to three hundred thousand visitors a month, which is a shit ton of Facebook traffic all the way now down to roughly thirty thousand visitors a month. This just shows that Facebook has been tightening up their algorithm. For that reason, I will never spend any more money at least within the US to buy Facebook fans, all right. And number seven last, but not least, I like looking at my campaigns so you know more more specifically my campaign keywords. So I guess that's not so much a metric. So I'll talk about looking at my my kind of goal conversions in campaigns. Actually we talk about goal conversions already. Let me switch it. I like looking at my pages per session, right, So when I look at, you know, specific landing pages that are driving traffic, I like looking at the ones that are doing above average because you know, I can assume that, you know, the first page is driving some kind of behavior where it's starving a really good experience and it's trying to get people to view more. So maybe there are some lesson that I can pull from it and something that I can duplicate from a successful page. So that's seven, right, Yeah, that's seven. That's seven. So that's it and we'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School