Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel. At today we're going to talk about seven marketing lessons that you could learn from Gary Vaderchuk. So just to kick things off, Gary Vaderchuk he has an agency called vader Media, and back in the day, he helped take a company, his dad's wide company, from a three to sixty million dollars. He learned how to use Google ads back in the day, and then now he has his agency. I believe they're approaching two hundred billion to revenue or something like that. But he does really well with social media. He goes around the world speaking. He's built an audience where you know, millions of people are following him, so he has built that personal brand. So you know, I think we both think he does really well from a content perspective, and we want to give you these seven lessons. So I'll start with number one. So number one is Gary recognizes what he's not good at. So what do I mean by dad? Gary's great on stage, he's great at video, he's great at audio, but he's not good at the written word. Grammar's not his thing. As a matter of fact, he's proud of showing his grades in high school where he got DS and F's school wasn't his thing, which naturally means grammar is not his thing. He can write short for him like Twitter. He certainly built his brand that way. But you know, he recognizes those weaknesses and he plugs those weaknesses with the team that he has. So that's the first one. The second thing that you can learn from Gary Vaynerchuk is Look, if you're going to do marketing, the best way to do well is to relate to your ideal customer, whether it's through storytelling, whether it's through connecting with them and doing live videos. Gary tries to connect and relate with people. Heck, even gives you a phone number so you can get text messages. And sure he knows that, yeah, you know, the text is aren't going to be all personalized or anything like that. At least people know that. But still he's trying to truly make an effort to connect with people. And what you'll see is when he does like live videos, he'll bring other people on interact with them and it makes their day. And that's great. And the reason being is, look, if you can connect with the audience and show how you're human, you're much more likely to generate sales. People are connecting with you, all right. Number three, he is always ahead when it comes to testing. So Neil and I were kind of sometimes we'll kind of wait and see how like a tick goes. But he's actually active on TikTok I actually you know, exploring TikTok. So he's trying things that most people aren't trying because he is need to be bold in that respect. So you know, whether it's himself or his team, he's always pushing them to try to experiment with new things, which is why to Neill's point, he has his text message and a lot of his content. Now you know he's trying you know, community dot com, and you know he is active on TikTok and he's tried to get people to post contextually to those those channels. Number four, Gary knows social media traffic eventually dies, not that it goes to zero, but Facebook, Instagram, TikTok, whatever, and maybe eventually the albums push it where the reach gets harder or harder. So what is he doing. He's trying to control his own destiny from email lists to getting people's phone numbers. He wants a direct way to communicate with people, his own followers, so that way he's not relying on these social channels. You should be doing the same thing. Don't just rely on one channel like social media, whether it's push notifications, emails, text messaging. You need to build up your own list that's not relying on algorithms and spam filters and all this kind of other stuff. All right, now, what is this? Number five? Five? All right? Number five speed? Gary? If it's one thing, Gary is known for executing very very quickly, and Neil actually likes this too. It's about speed and it's about testing very quickly. Literally. What happens is the way his team interacts is videographer will drop a video into a group text and then basically everyone will jump on top of it, like like you know, I don't know, got it. Maybe it's a bad analogy to use. I was gonna use a StarCraft analogy, but I'm not gonna do that. So basically everyone jumps on it and they start creating content from there, and they just try to execute quickly, quickly, quickly. So they're not like Neil and I. We typically have a buffer of twenty to thirty days on this podcast, but they're typically they're I don't know if it's changed by now, but they're about two days away from running out of content, which is crazy. But maybe it's different now because the team has expanded. I'm willing to bet it a it's different. But last time I I learned that there were two days away from Brady out of content. So but speed, they're very fast at getting stuff out Deil. They're also big up micro content. So you create this piece of content, whether it's a text or a blog post, video, doesn't matter. They love taking things, cutting it down, bite sizing it, and just sharing it everywhere repurposing it. They have an amazing framework for it, and that's something that's huge because let's say you gave a speech at a conference, why can't you use that and post that all over the social web? You create a blog post, why can't you create a video out of it as well and post it all over the social web. That's the example of repurposing. On top of that, if you have something that's like a video that's ten minutes, you can take it, maybe create three four smaller videos from it and post it. Doesn't mean you can't post a ten minute version as well, but Gary's posting all of them and more so. In that way, he's getting the most mileage out of his content. Yeah. And the last thing, I'll call it number seven here is really being yourself. When I say be yourself, I got it's like, oh god, this is so cheesy, Eric, what do you like? Are you like so inspirational? Guru? Now, no, it's it's more so like, look, Gary cusses a lot. And there's actually been videos where I've seen where one woman was like, why do you cuss so much? Like how does it help? Blah blah blah, and Gary's like, look, it's me like unapologetic, unapologetically it's him. On the flip side of that, he's actually a really generous person when you think about he gave away this two hundred and seventy page guide, which I recommend you I'll check out to you know, make a ton of content. Check out that guy. He's really generous with that. He gives, gives, gives, gives a lot, and by the way, like we give a lot of this podcast too, and we give a lot with our other content. But he is who he is and he doesn't apologize for it because he realizes if he tries to cater to certain people, he's going to end up pleasing nobody. So you can see he's been remarkably consistent over the years and it's just Gary being Gary. And I you know, some people hate him, some people love him. But even if you maybe were annoyed of him at the beginning, maybe he eventually grows on you. Because you realize that everything's coming with good intentions. So, Neil, do you want to close it off? If you want to learn from people like Gay Vannerchuk, Eric and I, and other entrepreneurs who are successful, check out marketingschool dot io slash Live. March eighth, ninth, and tenth. Eric and I are hosting event in San Francisco. We'll give you the opportunity to learn from people like Eric and I plus other experts as well. We appreciate you joining us for this session of marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. Tax marketing School dot io until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel. At today we're going to talk about seven marketing lessons that you could learn from Gary Vaderchuk. So just to kick things off, Gary Vaderchuk he has an agency called vader Media, and back in the day, he helped take a company, his dad's wide company, from a three to sixty million dollars. He learned how to use Google ads back in the day, and then now he has his agency. I believe they're approaching two hundred billion to revenue or something like that. But he does really well with social media. He goes around the world speaking. He's built an audience where you know, millions of people are following him, so he has built that personal brand. So you know, I think we both think he does really well from a content perspective, and we want to give you these seven lessons. So I'll start with number one. So number one is Gary recognizes what he's not good at. So what do I mean by dad? Gary's great on stage, he's great at video, he's great at audio, but he's not good at the written word. Grammar's not his thing. As a matter of fact, he's proud of showing his grades in high school where he got DS and F's school wasn't his thing, which naturally means grammar is not his thing. He can write short for him like Twitter. He certainly built his brand that way. But you know, he recognizes those weaknesses and he plugs those weaknesses with the team that he has. So that's the first one. The second thing that you can learn from Gary Vaynerchuk is Look, if you're going to do marketing, the best way to do well is to relate to your ideal customer, whether it's through storytelling, whether it's through connecting with them and doing live videos. Gary tries to connect and relate with people. Heck, even gives you a phone number so you can get text messages. And sure he knows that, yeah, you know, the text is aren't going to be all personalized or anything like that. At least people know that. But still he's trying to truly make an effort to connect with people. And what you'll see is when he does like live videos, he'll bring other people on interact with them and it makes their day. And that's great. And the reason being is, look, if you can connect with the audience and show how you're human, you're much more likely to generate sales. People are connecting with you, all right. Number three, he is always ahead when it comes to testing. So Neil and I were kind of sometimes we'll kind of wait and see how like a tick goes. But he's actually active on TikTok I actually you know, exploring TikTok. So he's trying things that most people aren't trying because he is need to be bold in that respect. So you know, whether it's himself or his team, he's always pushing them to try to experiment with new things, which is why to Neill's point, he has his text message and a lot of his content. Now you know he's trying you know, community dot com, and you know he is active on TikTok and he's tried to get people to post contextually to those those channels. Number four, Gary knows social media traffic eventually dies, not that it goes to zero, but Facebook, Instagram, TikTok, whatever, and maybe eventually the albums push it where the reach gets harder or harder. So what is he doing. He's trying to control his own destiny from email lists to getting people's phone numbers. He wants a direct way to communicate with people, his own followers, so that way he's not relying on these social channels. You should be doing the same thing. Don't just rely on one channel like social media, whether it's push notifications, emails, text messaging. You need to build up your own list that's not relying on algorithms and spam filters and all this kind of other stuff. All right, now, what is this? Number five? Five? All right? Number five speed? Gary? If it's one thing, Gary is known for executing very very quickly, and Neil actually likes this too. It's about speed and it's about testing very quickly. Literally. What happens is the way his team interacts is videographer will drop a video into a group text and then basically everyone will jump on top of it, like like you know, I don't know, got it. Maybe it's a bad analogy to use. I was gonna use a StarCraft analogy, but I'm not gonna do that. So basically everyone jumps on it and they start creating content from there, and they just try to execute quickly, quickly, quickly. So they're not like Neil and I. We typically have a buffer of twenty to thirty days on this podcast, but they're typically they're I don't know if it's changed by now, but they're about two days away from running out of content, which is crazy. But maybe it's different now because the team has expanded. I'm willing to bet it a it's different. But last time I I learned that there were two days away from Brady out of content. So but speed, they're very fast at getting stuff out Deil. They're also big up micro content. So you create this piece of content, whether it's a text or a blog post, video, doesn't matter. They love taking things, cutting it down, bite sizing it, and just sharing it everywhere repurposing it. They have an amazing framework for it, and that's something that's huge because let's say you gave a speech at a conference, why can't you use that and post that all over the social web? You create a blog post, why can't you create a video out of it as well and post it all over the social web. That's the example of repurposing. On top of that, if you have something that's like a video that's ten minutes, you can take it, maybe create three four smaller videos from it and post it. Doesn't mean you can't post a ten minute version as well, but Gary's posting all of them and more so. In that way, he's getting the most mileage out of his content. Yeah. And the last thing, I'll call it number seven here is really being yourself. When I say be yourself, I got it's like, oh god, this is so cheesy, Eric, what do you like? Are you like so inspirational? Guru? Now, no, it's it's more so like, look, Gary cusses a lot. And there's actually been videos where I've seen where one woman was like, why do you cuss so much? Like how does it help? Blah blah blah, and Gary's like, look, it's me like unapologetic, unapologetically it's him. On the flip side of that, he's actually a really generous person when you think about he gave away this two hundred and seventy page guide, which I recommend you I'll check out to you know, make a ton of content. Check out that guy. He's really generous with that. He gives, gives, gives, gives a lot, and by the way, like we give a lot of this podcast too, and we give a lot with our other content. But he is who he is and he doesn't apologize for it because he realizes if he tries to cater to certain people, he's going to end up pleasing nobody. So you can see he's been remarkably consistent over the years and it's just Gary being Gary. And I you know, some people hate him, some people love him. But even if you maybe were annoyed of him at the beginning, maybe he eventually grows on you. Because you realize that everything's coming with good intentions. So, Neil, do you want to close it off? If you want to learn from people like Gay Vannerchuk, Eric and I, and other entrepreneurs who are successful, check out marketingschool dot io slash Live. March eighth, ninth, and tenth. Eric and I are hosting event in San Francisco. We'll give you the opportunity to learn from people like Eric and I plus other experts as well. We appreciate you joining us for this session of marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. Tax marketing School dot io until next time. Class dismissed