Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the gal and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time, and one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel. Today we're going to talk about seven landing page to test in twenty nineteen, so I'll go first. The first one is using a tool. You can use a tool like land bot, Landbot, is Landbot dot Io. Drift also has the same thing too, but you can make a conversational landing page where you have someone that is basically asking you questions and qualifying you. It's a bot, but someone's still talking with it. And if you want an example of this, actually you can go to marketing school the IO and what Neil and I are doing right now is we're actually collecting kind of people that are interested in team training, I mean also individualized training too, and you know, we're getting all the information in there and then basically it's like having a sales agent for us that's filling out information and then you know, basically putting them into different funnels. Yeah. The next thing you can do with landing pages is if you're using your lead generation, have them schedule a call right after you collect the lead. So you can use tools like schedule Once. Your numbers will go up and you'll find that you'll generate way more money per lead because they'll actually pick up the phone, talk to you and convert. And when you're using schedule once, make sure you include the text based reminder. They have it where you can text people a day in advance, an hour in advance, just to remind them that their calls coming up. Number three right, yeah, number three. Well, look landing page. When you look at your landing page. You look at different elements, and there's not like a ton, like a million elements you're going to test, right, But one of the things is being really good and succinnct with your copyright. So if you need examples of really good copy, really good headlines, you can always go to swiped dot co. So swiped dot co. Check it out, look at what other people have done, look at things that you think you would have converted on. I think you can also sort by conversion too, but that's going to give you ideas. What you're looking for is you're looking for inspirations, and then you can make tweaks to your landing page you get a higher conversion rate. Number four. Do the opposite, so landing page optimization. Landing page tools have been around for a long time, whether you use lead pages or click funnels. A lot of the templates that people are using others get used to. Your potential customers get used to. The conversion rates will drop over time because they keep seeing the same stuff over and over again. Do the drastic opposite example of this. In twenty eighteen, I've seen more people than ever use sign in with Google or register with Google, or if it's a lead generation things like submittedly through LinkedIn, autofill and what you'll find is there's now more privacy concerns than ever. And although everyone's using it because like, oh my god, this works like a charm, we've recently tested removing it and we found that our conversion rates went up. We still have the option, but we don't force it. We give people the option of just putting in their name, email, etc. Manually And we even did it where we also tried removing it all together. We found that the winning variation was not forcing people to authenticate, but it was giving the option to either authenticate through other party like Google or putting in their information manually. Number five. We talk about this all the time, but look, throw a video on there. Even if it's a simple video. Video video converts well because a video is unique where you can tell a story from top to bottom. You can take a person for unaware all the way to solution aware, and then you got your solution from them, and then you can put the offer in front of them. Okay, so throw a video in front of them, and it doesn't need to be super high quality. They don't need to pay thirty fifty one hundred grand for one number six. Create longer landing pages. If you look at all the templates the softwares out there, most of the landing pages people are creating, they're very short. To the point, creating something that's longer and having multiple call to actions throughout the landing page typically will produce better results. You don't want to just make the landing page long for no reason. Go over every single objection that people will have when buying your product or becoming a lead. Answer each one of those objections within your copy, and you'll find that your conversion rates will go up. Number seven last, but not last. We could go on forever. But look, it is about if you could incentivize people. Look, and I know some people you're just trying to collect like a you know, information form fill you know, to schedule a call with you. But for a lot of you, you can't incentivize people. Even if a little check mark, like if you check mark this, we'll give you like a good offer. Right. So what I'm trying to get out here is you've got to have a good offer. Okay, even if your lining page is the best designed lining page in the world, if your offer isn't good enough. If you're driving Facebook traffic or Google traffic to a page and the offer sucks, it doesn't matter. They're not going to convert and that's going to crush your conversion rate. So have a good offer, think about it, keep tweaking your offer, keep testing it, and eventually you're going to have something that resonates. Cool. That's it. That was seven lining page hacks a test in twenty nineteen. But before you guys go, make sure you check out marketingschool dot ile slash stats. Help us get to a million listens a month and we'll be throwing a free in person event for you guys to tend. Thanks for helping us out. Goodbye. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the gal and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time, and one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel. Today we're going to talk about seven landing page to test in twenty nineteen, so I'll go first. The first one is using a tool. You can use a tool like land bot, Landbot, is Landbot dot Io. Drift also has the same thing too, but you can make a conversational landing page where you have someone that is basically asking you questions and qualifying you. It's a bot, but someone's still talking with it. And if you want an example of this, actually you can go to marketing school the IO and what Neil and I are doing right now is we're actually collecting kind of people that are interested in team training, I mean also individualized training too, and you know, we're getting all the information in there and then basically it's like having a sales agent for us that's filling out information and then you know, basically putting them into different funnels. Yeah. The next thing you can do with landing pages is if you're using your lead generation, have them schedule a call right after you collect the lead. So you can use tools like schedule Once. Your numbers will go up and you'll find that you'll generate way more money per lead because they'll actually pick up the phone, talk to you and convert. And when you're using schedule once, make sure you include the text based reminder. They have it where you can text people a day in advance, an hour in advance, just to remind them that their calls coming up. Number three right, yeah, number three. Well, look landing page. When you look at your landing page. You look at different elements, and there's not like a ton, like a million elements you're going to test, right, But one of the things is being really good and succinnct with your copyright. So if you need examples of really good copy, really good headlines, you can always go to swiped dot co. So swiped dot co. Check it out, look at what other people have done, look at things that you think you would have converted on. I think you can also sort by conversion too, but that's going to give you ideas. What you're looking for is you're looking for inspirations, and then you can make tweaks to your landing page you get a higher conversion rate. Number four. Do the opposite, so landing page optimization. Landing page tools have been around for a long time, whether you use lead pages or click funnels. A lot of the templates that people are using others get used to. Your potential customers get used to. The conversion rates will drop over time because they keep seeing the same stuff over and over again. Do the drastic opposite example of this. In twenty eighteen, I've seen more people than ever use sign in with Google or register with Google, or if it's a lead generation things like submittedly through LinkedIn, autofill and what you'll find is there's now more privacy concerns than ever. And although everyone's using it because like, oh my god, this works like a charm, we've recently tested removing it and we found that our conversion rates went up. We still have the option, but we don't force it. We give people the option of just putting in their name, email, etc. Manually And we even did it where we also tried removing it all together. We found that the winning variation was not forcing people to authenticate, but it was giving the option to either authenticate through other party like Google or putting in their information manually. Number five. We talk about this all the time, but look, throw a video on there. Even if it's a simple video. Video video converts well because a video is unique where you can tell a story from top to bottom. You can take a person for unaware all the way to solution aware, and then you got your solution from them, and then you can put the offer in front of them. Okay, so throw a video in front of them, and it doesn't need to be super high quality. They don't need to pay thirty fifty one hundred grand for one number six. Create longer landing pages. If you look at all the templates the softwares out there, most of the landing pages people are creating, they're very short. To the point, creating something that's longer and having multiple call to actions throughout the landing page typically will produce better results. You don't want to just make the landing page long for no reason. Go over every single objection that people will have when buying your product or becoming a lead. Answer each one of those objections within your copy, and you'll find that your conversion rates will go up. Number seven last, but not last. We could go on forever. But look, it is about if you could incentivize people. Look, and I know some people you're just trying to collect like a you know, information form fill you know, to schedule a call with you. But for a lot of you, you can't incentivize people. Even if a little check mark, like if you check mark this, we'll give you like a good offer. Right. So what I'm trying to get out here is you've got to have a good offer. Okay, even if your lining page is the best designed lining page in the world, if your offer isn't good enough. If you're driving Facebook traffic or Google traffic to a page and the offer sucks, it doesn't matter. They're not going to convert and that's going to crush your conversion rate. So have a good offer, think about it, keep tweaking your offer, keep testing it, and eventually you're going to have something that resonates. Cool. That's it. That was seven lining page hacks a test in twenty nineteen. But before you guys go, make sure you check out marketingschool dot ile slash stats. Help us get to a million listens a month and we'll be throwing a free in person event for you guys to tend. Thanks for helping us out. Goodbye. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School