In Episode #360, Eric and Neil discuss 7 growth hacking examples you can learn from. Tune in to be inspired by how these companies skyrocketed their branding and acquired more customers using a few tactical strategies. If you want to grow your company effectively, it doesn’t hurt to look to the best! Time Stamped Show Notes: 
00:27 – Today’s topic: 7 Growth Hacking Examples You Can Learn From
00:37 – First is Dropbox
00:40 – Dropbox used pay-per-click to acquire more users
00:51 – Dropbox was making $60 in revenue per customer
01:23 – Second is Airbnb’s growth story 
01:29 – Airbnb got people to post on Craigslist
02:08 – Third is SEMrush
02:16 – SEMrush started with a free usage model with the option to upgrade
02:56 – Fourth is Hotmail
03:05 – Hotmail added “sent from Hotmail” at the end of their email to generate signups
03:38 – Fifth is Hubspot
03:43 – Hubspot is a content marketing machine which drives a lot of signups
04:00 – Hubspot also decided to create free tools
04:10 – Hubspot can generate more leads from their free tools at a lesser cost
04:26 – Sixth is the Paypal case study 
04:31 – For every signup, they gave away $20, then reduced this amount over time
04:46 – eBay was originally owned by Paypal
05:00 – Startups create press 
05:20 – Startups are directing Facebook and Google’s paid traffic to pages that have incredible content written about them
05:54 – By directing traffic, PPC isn’t that bad and the conversion is quite high
06:18 – This only works for an authoritative site; the quality of content you have is what attracts people to sign up
06:35 – Marketing School is giving away a free 1 year subscription to Olark which is live chat software tool 
06:48 – Subscribe, rate and review Marketing School
06:52 – Text MARKETINGSCHOOL to 33444 for those in the US
07:00 – That’s it for today’s episode! 3 Key Points: 
Make people WANT to know more about you and your product; the quality of your content is the means to do this.
Offering an initial incentive can drive signups to your product.
Create great press around your product to show the value of your product.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #360, Eric and Neil discuss 7 growth hacking examples you can learn from. Tune in to be inspired by how these companies skyrocketed their branding and acquired more customers using a few tactical strategies. If you want to grow your company effectively, it doesn’t hurt to look to the best! Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: 7 Growth Hacking Examples You Can Learn From
</li> <li>00:37 – First is <a href="https://www.dropbox.com/">Dropbox</a> <ul> <li>00:40 – Dropbox used pay-per-click to acquire more users</li> <li>00:51 – Dropbox was making $60 in revenue per customer</li> </ul> </li> <li>01:23 – Second is <a href="https://www.airbnb.com/">Airbnb’s</a> growth story <ul> <li>01:29 – Airbnb got people to post on <a href="https://www.craigslist.org/about/sites">Craigslist</a>
</li> </ul> </li> <li>02:08 – Third is <a href="https://www.semrush.com/">SEMrush</a> <ul> <li>02:16 – SEMrush started with a free usage model with the option to upgrade</li> </ul> </li> <li>02:56 – Fourth is <a href="https://www.live.com/">Hotmail</a> <ul> <li>03:05 – Hotmail added “sent from Hotmail” at the end of their email to generate signups</li> </ul> </li> <li>03:38 – Fifth is <a href="https://www.hubspot.com">Hubspot</a> <ul> <li>03:43 – Hubspot is a content marketing machine which drives a lot of signups</li> <li>04:00 – Hubspot also decided to create free tools</li> <li>04:10 – Hubspot can generate more leads from their free tools at a lesser cost</li> </ul> </li> <li>04:26 – Sixth is the <a href="https://www.paypal.com">Paypal</a> case study <ul> <li>04:31 – For every signup, they gave away $20, then reduced this amount over time</li> <li>04:46 – eBay was originally owned by Paypal</li> </ul> </li> <li>05:00 – Startups create press <ul> <li>05:20 – Startups are directing Facebook and Google’s paid traffic to pages that have incredible content written about them</li> <li>05:54 – By directing traffic, PPC isn’t that bad and the conversion is quite high</li> <li>06:18 – This only works for an authoritative site; the quality of content you have is what attracts people to sign up</li> </ul> </li> <li>06:35 – <a href="http://marketingschool.io/">Marketing School</a> is giving away a free 1 year subscription to <a href="https://www.olark.com/">Olark</a> which is live chat software tool <ul> <li>06:48 – Subscribe, rate and review <a href="http://marketingschool.io/">Marketing School</a>
</li> <li>06:52 – Text MARKETINGSCHOOL to 33444 for those in the US</li> </ul> </li> <li>07:00 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Make people WANT to know more about you and your product; the quality of your content is the means to do this.</li> <li>Offering an initial incentive can drive signups to your product.</li> <li>Create great press around your product to show the value of your product.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #360, Eric and Neil discuss 7 growth hacking examples you can learn from. Tune in to be inspired by how these companies skyrocketed their branding and acquired more customers using a few tactical strategies. If you want to grow your...

7 Growth Hacking Examples You Can Learn From | Ep. #360

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