In Episode #315, Eric and Neil discuss the 7 fundamentals that every content promotion plan should include. Tune in to learn the checklists that you need for your content promotion plan and the importance of keeping your “unicorns” up to date! Time Stamped Show Notes: 
00:27 – Today’s topic: 7 Fundamentals That Every Content Promotion Plan Should Include
00:36 – First is to have a checklist where you document everything you need as well as your standard operating procedure
01:04 – Second is to create a list of people you are going to hit up in your space 
01:08 – Every promotion has an outreach
01:13 – You want to keep a list so you will know who responded and promoted
01:17 – You want to hit up the same exact person 5x a week
01:29 – You could also determine who to hit up for a specific type of post
01:33 – You don’t want to burn the relationship
01:40 – Have an inventory of the tools that you have 
01:42 – Use LastPass to organize everything
01:58 – Eric uses Meet Edgar and Buffer for promotion
02:13 – Fourth is to test out timing 
02:20 – Depending on your industry, there are times that are best to post
02:28 – Stick with that time and be consistent
02:44 – Fifth is to use paid advertising 
03:04 – Look at your top performing content and check the ones that are getting the most shares and likes
03:12 – The top performing ones are your unicorns and you want to push them
03:14 – Larry Kim from WordStream and Dennis Yu from BlitzMetrics talk about this further
03:33 – Sixth is having your unicorns 
03:41 – Every 6 months, check all the content that has done well, re-share and update them
03:57 – Update your old content or the traffic will decline
04:06 – Last is to measure results 
04:15 – If you’re not measuring and managing results, you’re not being a good marketer
04:24 – That’s it for today’s episode! 3 Key Points: 
Set a goal and have a plan in place to reach that goal for your content promotion—this way you can track and measure your progress.
Keep your unicorns up to date so your traffic and engagement won’t decline.
Make sure that you keep track of your processes, plans, and create checklists to help organize yourself.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #315, Eric and Neil discuss the 7 fundamentals that every content promotion plan should include. Tune in to learn the checklists that you need for your content promotion plan and the importance of keeping your “unicorns” up to date! Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: 7 Fundamentals That Every Content Promotion Plan Should Include
</li> <li>00:36 – First is to have a checklist where you document everything you need as well as your standard operating procedure</li> <li>01:04 – Second is to create a list of people you are going to hit up in your space <ul> <li>01:08 – Every promotion has an outreach</li> <li>01:13 – You want to keep a list so you will know who responded and promoted</li> <li>01:17 – You want to hit up the same exact person 5x a week</li> <li>01:29 – You could also determine who to hit up for a specific type of post</li> <li>01:33 – You don’t want to burn the relationship</li> </ul> </li> <li>01:40 – Have an inventory of the tools that you have <ul> <li>01:42 – Use <a href="https://www.lastpass.com/">LastPass</a> to organize everything</li> <li>01:58 – Eric uses <a href="https://meetedgar.com/">Meet Edgar</a> and <a href="https://buffer.com/">Buffer</a> for promotion</li> </ul> </li> <li>02:13 – Fourth is to test out timing <ul> <li>02:20 – Depending on your industry, there are times that are best to post</li> <li>02:28 – Stick with that time and be consistent</li> </ul> </li> <li>02:44 – Fifth is to use paid advertising <ul> <li>03:04 – Look at your top performing content and check the ones that are getting the most shares and likes</li> <li>03:12 – The top performing ones are your unicorns and you want to push them</li> <li>03:14 – <a href="https://www.wordstream.com/larry-kim">Larry Kim from WordStream</a> and <a href="https://blitzmetrics.com/about-us/dennis-yu/">Dennis Yu from BlitzMetrics</a> talk about this further</li> </ul> </li> <li>03:33 – Sixth is having your unicorns <ul> <li>03:41 – Every 6 months, check all the content that has done well, re-share and update them</li> <li>03:57 – Update your old content or the traffic will decline</li> </ul> </li> <li>04:06 – Last is to measure results <ul> <li>04:15 – If you’re not measuring and managing results, you’re not being a good marketer</li> </ul> </li> <li>04:24 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Set a goal and have a plan in place to reach that goal for your content promotion—this way you can track and measure your progress.</li> <li>Keep your unicorns up to date so your traffic and engagement won’t decline.</li> <li>Make sure that you keep track of your processes, plans, and create checklists to help organize yourself.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In Episode #315, Eric and Neil discuss the 7 fundamentals that every content promotion plan should include. Tune in to learn the checklists that you need for your content promotion plan and the importance of keeping your “unicorns” up to date!...

7 Fundamentals that Every Content Promotion Plan Should Include | Ep. #315

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/081aa903-24b4-4926-80d7-b0d20077d929/transcript

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