In Episode #222, Eric and Neil discuss the 7 free marketing tools that you ought to use. People oftentimes become overwhelmed about where to start with their marketing campaigns with little knowledge of the tools that are already at their disposal. Eric and Neil give you 7 free tools and describe what they are, how they add value to your website, and how they improve your ranking. Time Stamped Show Notes: 
00:27 – Today’s topic: 7 Free Marketing Tools that You Ought to Use
00:34 – First is Ubersuggest
00:38 – It is great for content generation
00:54 – Second is Google Tag Manager
01:05 – It makes adding tools to your website easier
01:15 – Make sure you have the right retargeting pixel and other pixels 
01:46 – Collect the data
01:56 – HubSpot Sales
02:19 – It tracks your email and tells the receivers’ actions
02:33 – Mixmax will let you track, too 
02:48 – You can personalize your outreach email
03:06 – You can integrate it with your team
03:20 – Yesware and HubSpot Sales does the same thing as Mixmax
03:35 – Google Webmaster Tool
03:50 – It allows you to see what is happening on your website
04:02 – BuiltWith tells you what your competition is doing, for free 
04:25 – If you know what your competition is using, you might as well use it, as well!
04:35 – SimilarWeb is good for competitive analysis and it has a free and premium version
05:06 – That’s it for today’s episode! 3 Key Points: 
There are tons of free marketing tools available – sift through and find the ones that will be helpful to your site.
Knowing your competitors behavior will help you improve your process.
Email is still one of the best marketing channels out there - tracking and personalizing your emails is key in maximizing its utility.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #222, Eric and Neil discuss the 7 free marketing tools that you ought to use. People oftentimes become overwhelmed about where to start with their marketing campaigns with little knowledge of the tools that are already at their disposal. Eric and Neil give you 7 free tools and describe what they are, how they add value to your website, and how they improve your ranking. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: 7 Free Marketing Tools that You Ought to Use
</li> <li>00:34 – First is <a href="https://ubersuggest.io/">Ubersuggest</a> <ul> <li>00:38 – It is great for content generation</li> </ul> </li> <li>00:54 – Second is <a href="https://www.google.com/analytics/tag-manager/">Google Tag Manager</a> <ul> <li>01:05 – It makes adding tools to your website easier</li> </ul> </li> <li>01:15 – Make sure you have the right retargeting pixel and other pixels <ul> <li>01:46 – Collect the data</li> </ul> </li> <li>01:56 – <a href="https://www.hubspot.com/products/sales/email-tracking">HubSpot Sales</a> <ul> <li>02:19 – It tracks your email and tells the receivers’ actions</li> </ul> </li> <li>02:33 – <a href="https://mixmax.com">Mixmax</a> will let you track, too <ul> <li>02:48 – You can personalize your outreach email</li> <li>03:06 – You can integrate it with your team</li> <li>03:20 – <a href="http://www.yesware.com/">Yesware</a> and <a href="https://www.hubspot.com/products/sales/email-tracking">HubSpot Sales</a> does the same thing as <a href="https://mixmax.com">Mixmax</a>
</li> </ul> </li> <li>03:35 – <a href="https://www.google.com/webmasters">Google Webmaster Tool</a> <ul> <li>03:50 – It allows you to see what is happening on your website</li> </ul> </li> <li>04:02 – <a href="https://builtwith.com/">BuiltWith</a> tells you what your competition is doing, for free <ul> <li>04:25 – If you know what your competition is using, you might as well use it, as well!</li> </ul> </li> <li>04:35 – <a href="https://www.similarweb.com">SimilarWeb</a> is good for competitive analysis and it has a free and premium version</li> <li>05:06 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>There are tons of free marketing tools available – sift through and find the ones that will be helpful to your site.</li> <li>Knowing your competitors behavior will help you improve your process.</li> <li>Email is still one of the best marketing channels out there - tracking and personalizing your emails is key in maximizing its utility.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #222, Eric and Neil discuss the 7 free marketing tools that you ought to use. People oftentimes become overwhelmed about where to start with their marketing campaigns with little knowledge of the tools that are already at their disposal....

7 Free Marketing Tools that You Ought to Use | Ep. #222

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