In Episode #161, Eric and Neil discuss the 7 elements of an effective marketing report. The marketing report reflects the health of your business and is a great sending base to inform that next step. Tune in to find out WHAT you need to assess and HOW to gather that information, in order to have that clear assessment of how your business is doing. Time Stamped Show Notes: 
00:27 - Today’s topic: 7 Elements of an Effective Marketing Report
00:45 – First, have high-level goals 
01:08 – Have a different kind of threshold
01:24 – “Have your targets laid out so it is easier for people to digest”
01:31 – Second, look at the growth 
01:47 – Examine your growth weekly
03:25 – Assess how to calculate your growth properly—don’t just look at the total visitor count
04:28 – The growth rate should be staying the same, if not increasing
04:39 – Third, use simple, report tracking tools, like Cyfe, and connect it to your spreadsheet report in order to pull data 
05:27 – GA data grabber helps you to pull reports, too
05:50 – Fourth, track the lifetime value of the customer and the cost to acquire new customers 
06:15 – You need a metric
07:11 – Fifth, look at your revenue churn and customer churn 
07:28 – Lincoln Murphy’s How Much Churn is Acceptable
07:47 – Ideal churn is less than 10% a year
08:30 – Sixth, Neil shares the time he talked to Ryan, from HubSpot
09:16 – Add your total headcount in your marketing report
10:18 – Lastly, the net promoter score allows you to measure the sentiments of the customers
11:12 – That’s it for today’s episode! 3 Key Points: 
Have a clear and simple goal which is easy for people to understand.
Do NOT miscalculate your growth or it will lead you to a wrong impression of your business’ health.
Quantifying customer satisfaction is IMPORTANT – know and understand your supporters and detractors.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #161, Eric and Neil discuss the 7 elements of an effective marketing report. The marketing report reflects the health of your business and is a great sending base to inform that next step. Tune in to find out WHAT you need to assess and HOW to gather that information, in order to have that clear assessment of how your business is doing. Time Stamped Show Notes: <ul> <li>00:27 - Today’s topic: 7 Elements of an Effective Marketing Report
</li> <li>00:45 – First, have high-level goals <ul> <li>01:08 – Have a different kind of threshold</li> <li>01:24 – “Have your targets laid out so it is easier for people to digest”</li> </ul> </li> <li>01:31 – Second, look at the growth <ul> <li>01:47 – Examine your growth weekly</li> <li>03:25 – Assess how to calculate your growth properly—don’t just look at the total visitor count</li> <li>04:28 – The growth rate should be staying the same, if not increasing</li> </ul> </li> <li>04:39 – Third, use simple, report tracking tools, like <a href="http://www.cyfe.com/">Cyfe</a>, and connect it to your spreadsheet report in order to pull data <ul> <li>05:27 – <a href="http://supermetrics.com/product/supermetrics-data-grabber/">GA data grabber</a> helps you to pull reports, too</li> </ul> </li> <li>05:50 – Fourth, track the lifetime value of the customer and the cost to acquire new customers <ul> <li>06:15 – You need a metric</li> </ul> </li> <li>07:11 – Fifth, look at your revenue churn and customer churn <ul> <li>07:28 – Lincoln Murphy’s <a href="http://sixteenventures.com/saas-churn-rate">How Much Churn is Acceptable</a>
</li> <li>07:47 – Ideal churn is less than 10% a year</li> </ul> </li> <li>08:30 – Sixth, Neil shares the time he talked to Ryan, from <a href="https://www.hubspot.com/">HubSpot</a> <ul> <li>09:16 – Add your total headcount in your marketing report</li> </ul> </li> <li>10:18 – Lastly, the net promoter score allows you to measure the sentiments of the customers</li> <li>11:12 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Have a clear and simple goal which is easy for people to understand.</li> <li>Do NOT miscalculate your growth or it will lead you to a wrong impression of your business’ health.</li> <li>Quantifying customer satisfaction is IMPORTANT – know and understand your supporters and detractors.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In Episode #161, Eric and Neil discuss the 7 elements of an effective marketing report. The marketing report reflects the health of your business and is a great sending base to inform that next step. Tune in to find out WHAT you need to assess and HOW...

7 Elements of an Effective Marketing Report | Ep. #161

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/f2560de4-2111-435e-96b5-b0d20080bae2/transcript

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