In Episode #248, Eric and Neil discuss the 7 creative ways to market to your email list. Sending a personal message or doing a bit more front end research regarding data on your leads can all be effective methods to market better. Tune in to maximize your marketing efforts with your email list and watch your click rates soar.  Time Stamped Show Notes: 
00:27 – Today’s topic: 7 Creative Ways to Market to Your Email List
00:35 – First is the Frank Kern style – resurfacing important emails, over and over, until you click 
00:43 – You can use Drip and Infusionsoft
01:23 – You want to create a workflow for your emails
01:34 – Neil uses PicSnippets which allows you to create custom images for your emails
02:21 – Third is RSS to blogs 
02:50 – RSS automation makes things easier for you
02:54 – Fourth is to segment your list right after they opt-in
03:39 – You also send manual messages to your list 
04:06 – Eric sends manual messages once a week and the open rate is higher
04:23 – Sixth is to integrate your email system with Clearbit to get more of your lead’s data 
04:59 – You can send them more customized emails, as well
05:11 – From the Clearbit’s data, find companies that are more relevant to you 
05:22 – Reach out to them using Mixmax
05:39 – Eric generated some opportunities using this technique
06:06 – Do an Evergreen launch
06:22 – The Jeff Walker’s sequence is also very beneficial
06:35 – That’s it for today’s episode! 3 Key Points: 
When it comes to emailing your list—keep a healthy balance between automated and personalized messages.
Being more personal in your emails attracts more clicks.
Research tried and tested email sequences to see what works best for you.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #248, Eric and Neil discuss the 7 creative ways to market to your email list. Sending a personal message or doing a bit more front end research regarding data on your leads can all be effective methods to market better. Tune in to maximize your marketing efforts with your email list and watch your click rates soar.  Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: 7 Creative Ways to Market to Your Email List
</li> <li>00:35 – First is the <a href="https://frankkern.com/">Frank Kern</a> style – resurfacing important emails, over and over, until you click <ul> <li>00:43 – You can use <a href="https://www.drip.co/">Drip</a> and <a href="https://www.infusionsoft.com">Infusionsoft</a>
</li> <li>01:23 – You want to create a workflow for your emails</li> </ul> </li> <li>01:34 – Neil uses <a href="https://picsnippets.com">PicSnippets</a> which allows you to create custom images for your emails</li> <li>02:21 – Third is RSS to blogs <ul> <li>02:50 – RSS automation makes things easier for you</li> </ul> </li> <li>02:54 – Fourth is to segment your list right after they opt-in</li> <li>03:39 – You also send manual messages to your list <ul> <li>04:06 – Eric sends manual messages once a week and the open rate is higher</li> </ul> </li> <li>04:23 – Sixth is to integrate your email system with <a href="https://clearbit.com">Clearbit</a> to get more of your lead’s data <ul> <li>04:59 – You can send them more customized emails, as well</li> </ul> </li> <li>05:11 – From the Clearbit’s data, find companies that are more relevant to you <ul> <li>05:22 – Reach out to them using <a href="https://mixmax.com">Mixmax</a>
</li> <li>05:39 – Eric generated some opportunities using this technique</li> <li>06:06 – Do an Evergreen launch</li> <li>06:22 – The <a href="http://jeffwalker.com/programs/">Jeff Walker’s sequence</a> is also very beneficial</li> </ul> </li> <li>06:35 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>When it comes to emailing your list—keep a healthy balance between automated and personalized messages.</li> <li>Being more personal in your emails attracts more clicks.</li> <li>Research tried and tested email sequences to see what works best for you.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #248, Eric and Neil discuss the 7 creative ways to market to your email list. Sending a personal message or doing a bit more front end research regarding data on your leads can all be effective methods to market better. Tune in to maximize...

7 Creative Ways to Market to Your Email List | Ep. #248

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