In Episode #190, Eric and Neil discuss the 7 cost effective ways to rank in a competitive niche. From building your community on Facebook to repurposing your content—there are some cost effective ways that keep you competitive. Find out the tips and strategies that help you stand out among your competitors and, at the same time, keep your money in your pocket. Time Stamped Show Notes: 
00:27 – Today’s topic: 7 Cost Effective Ways to Rank in a Competitive Niche
00:35 – One way is to look for people who rank on the first six pages of Google, but who are not doing anything with their websites—then, buy their websites 
00:51 – Redirect all their pages to your website
01:12 – Second, use the Skyscraper Technique
01:19 – This was created by Brian Dean
01:58 – Use BuzzSumo to find people linking to the top 3 results
02:03 – Ahrefs is also useful
02:23 – The Skyscraper technique takes time, but definitely works
02:39 – Third, look at your on-page SEO and topical relevancy 
03:00 – Change your URL structure so Google can read it
03:42 – Fourth, build a community 
03:52 – Some 6-figure earners started by building a Facebook group
04:00 – Podcasts are also a good option
04:49 – Fifth, use a tool like MarketMuse which tells you what keywords are missing to better your searches
05:06 – Sixth, repurpose your content which is inspired by Russell Brunson of ClickFunnels
06:12 – Thinking about what you can repurpose allows you to stand out from your competitors
06:32 – Seventh, optimize your title tags for click through rates 
06:35 – Go to Google search, “search analytics”
06:49 – Make your title tags more appealing
06:52 – Copyblogger headline formula can give you ideas
07:52 – That’s it for today’s episode! 3 Key Points: 
Try to make a deal with people who are not monetizing their high-ranking websites.
Be patient, these strategies will take time, but they are worth the wait and will be effective.
Leverage your website search console.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #190, Eric and Neil discuss the 7 cost effective ways to rank in a competitive niche. From building your community on Facebook to repurposing your content—there are some cost effective ways that keep you competitive. Find out the tips and strategies that help you stand out among your competitors and, at the same time, keep your money in your pocket. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: 7 Cost Effective Ways to Rank in a Competitive Niche
</li> <li>00:35 – One way is to look for people who rank on the first six pages of Google, but who are not doing anything with their websites—then, buy their websites <ul> <li>00:51 – Redirect all their pages to your website</li> </ul> </li> <li>01:12 – Second, use the <a href="http://backlinko.com/skyscraper-technique">Skyscraper Technique</a> <ul> <li>01:19 – This was created by Brian Dean</li> <li>01:58 – Use <a href="http://buzzsumo.com/">BuzzSumo</a> to find people linking to the top 3 results</li> <li>02:03 – <a href="https://ahrefs.com/">Ahrefs</a> is also useful</li> <li>02:23 – The Skyscraper technique takes time, but definitely works</li> </ul> </li> <li>02:39 – Third, look at your on-page SEO and topical relevancy <ul> <li>03:00 – Change your URL structure so Google can read it</li> </ul> </li> <li>03:42 – Fourth, build a community <ul> <li>03:52 – Some 6-figure earners started by building a Facebook group</li> <li>04:00 – Podcasts are also a good option</li> </ul> </li> <li>04:49 – Fifth, use a tool like <a href="https://www.marketmuse.com/">M</a><a href="https://www.marketmuse.com/">arket</a> <a href="https://www.marketmuse.com/">Muse</a> which tells you what keywords are missing to better your searches</li> <li>05:06 – Sixth, repurpose your content which is inspired by Russell Brunson of <a href="https://www.clickfunnels.com/">ClickFunnels</a> <ul> <li>06:12 – Thinking about what you can repurpose allows you to stand out from your competitors</li> </ul> </li> <li>06:32 – Seventh, optimize your title tags for click through rates <ul> <li>06:35 – Go to Google search, “search analytics”</li> <li>06:49 – Make your title tags more appealing</li> <li>06:52 – <a href="http://www.copyblogger.com/">Copyblogger</a> headline formula can give you ideas</li> </ul> </li> <li>07:52 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Try to make a deal with people who are not monetizing their high-ranking websites.</li> <li>Be patient, these strategies will take time, but they are worth the wait and will be effective.</li> <li>Leverage your website search console.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In Episode #190, Eric and Neil discuss the 7 cost effective ways to rank in a competitive niche. From building your community on Facebook to repurposing your content—there are some cost effective ways that keep you competitive. Find out the tips and...

7 Cost Effective Ways to Rank in a Competitive Niche | Ep. #190

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