In Episode #171, Eric and Neil discuss the 7 age-old advertising principles that are still relevant and effective to this day. Tune in to learn how the big companies like Coca-Cola, McDonald’s, and AT&T are still winning in the advertising world because of these key principles that you can start using today. Time Stamped Show Notes: 
00:27 - Today’s topic: 7 Age-Old Advertising Principles that Are Still Relevant Today
00:36 – First, write a great headline
01:08 – Warren Buffett tells his CEOs to always protect their brand 
01:22 – Branding is everything and just one mistake could ruin everything
01:43 – Third, tell a story 
01:45 – Stories or advertorials drive people and evokes their emotions
02:21 – Fourth, consistency in advertising, regardless of how large your company is or how well-known 
02:48 – The Rule of Seven explained
03:10 – Fifth is from 22 Immutable Laws of Marketing, by Al Ries and Jack Trout: 
03:41 – The “first mover advantage”
04:18 – Sixth is from Don’t Make Me Think by Steve Krug: 
04:27 – “Think about the user—simplicity is the ultimate sophistication”
05:00 – Keep marketing campaigns simple
05:10 – “The simpler your pitch, the better off you are”
05:16 – Seventh, urgency plays a big role 
05:51 – The sense of urgency compels people to take action
06:15 - That’s it for today’s episode! 3 Key Points: 
In whatever decision you make, you MUST protect your brand.
Be consistent in advertising and remember the rule of seven.
RELY on these age-old advertising principles that have been proven—no need to reinvent the wheel.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #171, Eric and Neil discuss the 7 age-old advertising principles that are still relevant and effective to this day. Tune in to learn how the big companies like Coca-Cola, McDonald’s, and AT&amp;T are still winning in the advertising world because of these key principles that you can start using today. Time Stamped Show Notes: <ul> <li>00:27 - Today’s topic: 7 Age-Old Advertising Principles that Are Still Relevant Today
</li> <li>00:36 – First, write a great headline</li> <li>01:08 – <a href="https://en.wikipedia.org/wiki/Warren_Buffett">Warren Buffett</a> tells his CEOs to always protect their brand <ul> <li>01:22 – Branding is everything and just one mistake could ruin everything</li> </ul> </li> <li>01:43 – Third, tell a story <ul> <li>01:45 – Stories or advertorials drive people and evokes their emotions</li> </ul> </li> <li>02:21 – Fourth, consistency in advertising, regardless of how large your company is or how well-known <ul> <li>02:48 – The Rule of Seven explained</li> </ul> </li> <li>03:10 – Fifth is from <a href="https://www.amazon.com/22-Immutable-Laws-Marketing-Violate/dp/0887306667"> 22 Immutable Laws of Marketing</a>, by Al Ries and Jack Trout: <ul> <li>03:41 – The “first mover advantage”</li> </ul> </li> <li>04:18 – Sixth is from <a href="https://www.amazon.com/Dont-Make-Think-Revisited-Usability/dp/0321965515/ref=sr_1_fkmr0_1?s=books&amp;ie=UTF8&amp;qid=1484466273&amp;sr=1-1-fkmr0&amp;keywords=Don%E2%80%99t+Make+Me+Think+by+Steve+Craig"> Don’t Make Me Think</a> by Steve Krug: <ul> <li>04:27 – “Think about the user—simplicity is the ultimate sophistication”</li> <li>05:00 – Keep marketing campaigns simple</li> <li>05:10 – “The simpler your pitch, the better off you are”</li> </ul> </li> <li>05:16 – Seventh, urgency plays a big role <ul> <li>05:51 – The sense of urgency compels people to take action</li> </ul> </li> <li>06:15 - That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>In whatever decision you make, you MUST protect your brand.</li> <li>Be consistent in advertising and remember the rule of seven.</li> <li>RELY on these age-old advertising principles that have been proven—no need to reinvent the wheel.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #171, Eric and Neil discuss the 7 age-old advertising principles that are still relevant and effective to this day. Tune in to learn how the big companies like Coca-Cola, McDonald’s, and AT&T are still winning in the advertising world...

7 Age-Old Advertising Principles that Are Still Relevant Today | Ep. #171

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/43dc0f4a-6871-40dd-9a65-b0d200801122/transcript

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