In Episode #415, Eric and Neil discuss 7 AdWords tricks and tips that’ll boost your ROI. Tune in to learn why you need to pay attention to your keywords and geo-target your offers. Time Stamped Show Notes: 
00:27 – Today’s topic: 7 AdWords Tricks & Tips That'll Boost Your ROI
00:34 – Tip #1 is to add site links which will give you more opportunity to show up on search results
01:06 – #2: Leverage dayparting 
01:13 – It is very useful and cost efficient, especially in B2B
01:49 – #3:  Single keyword ad groups
01:51 – It will allow you to focus on one keyword and keep your ads tailored
02:16 – #4: Geo-targeting 
02:28 – You can give people specific offers based on their location
03:25 – #5: Make sure you are hooking your AdWords in Google Analytics to have a specific retargeting list
04:01 – #6: Integrate the keywords that the users search for into your landing page 
04:23 – Optimize landing pages for conversion
04:32 – Last is to use CPA bidding which works well and let Google do its work
05:11 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 
05:49 – Go to SingleGrain.com/giveaway for multiple entries
06:02 – That’s it for today’s episode! 3 Key Points: 
Site links will consistently add traffic to your site and can increase your search ranking.
If you know where your audience is, you can send more curated offers which can increase your conversion rate significantly.
Consistently optimize your landing page with the RIGHT keywords.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #415, Eric and Neil discuss 7 AdWords tricks and tips that’ll boost your ROI. Tune in to learn why you need to pay attention to your keywords and geo-target your offers. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: 7 AdWords Tricks &amp; Tips That'll Boost Your ROI
</li> <li>00:34 – Tip #1 is to add site links which will give you more opportunity to show up on search results</li> <li>01:06 – #2: Leverage dayparting <ul> <li>01:13 – It is very useful and cost efficient, especially in B2B</li> </ul> </li> <li>01:49 – #3: <a href="https://www.google.com.ph/search?q=single+keyword+ad+groups&amp;oq=single+keyword+ad+groups&amp;gs_l=psy-ab.3..0l2.129576.129576.0.130099.1.1.0.0.0.0.221.221.2-1.1.0....0...1.1.64.psy-ab..0.1.220.Yf-P-Ptof4A"> Single keyword ad groups</a> <ul> <li>01:51 – It will allow you to focus on one keyword and keep your ads tailored</li> </ul> </li> <li>02:16 – #4: Geo-targeting <ul> <li>02:28 – You can give people specific offers based on their location</li> </ul> </li> <li>03:25 – #5: Make sure you are hooking your AdWords in Google Analytics to have a specific retargeting list</li> <li>04:01 – #6: Integrate the keywords that the users search for into your landing page <ul> <li>04:23 – Optimize landing pages for conversion</li> </ul> </li> <li>04:32 – Last is to use CPA bidding which works well and let Google do its work</li> <li>05:11 – <a href="http://marketingschool.io/">Marketing School</a> is giving away a free 1 year subscription to <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool <ul> <li>05:49 – Go to <a href="http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> for multiple entries</li> </ul> </li> <li>06:02 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Site links will consistently add traffic to your site and can increase your search ranking.</li> <li>If you know where your audience is, you can send more curated offers which can increase your conversion rate significantly.</li> <li>Consistently optimize your landing page with the RIGHT keywords.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In Episode #415, Eric and Neil discuss 7 AdWords tricks and tips that’ll boost your ROI. Tune in to learn why you need to pay attention to your keywords and geo-target your offers. Time Stamped Show Notes:  00:27 – Today’s topic: 7 AdWords...

7 AdWords Tricks & Tips That'll Boost Your ROI | Ep. #415

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/568e375b-a8e5-4cfa-9b34-b0d200718738/transcript

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