In Episode #352, Eric and Neil discuss the 7 advanced segments you should be setting up in Google Analytics. Tune in to know how evaluating segmented data can improve your customers' user experience, provide you a picture of your search traffic per geographic region, and see who is actually spending on your website. Time Stamped Show Notes: 
00:27 – Today’s topic: 7 Advanced Segments You Ought to Set Up in Google Analytics
00:40 – Google analytics show you data
00:48 – With advanced segments, you can specify data and ‘slice and dice’ Google reports to look at the data based on the segments
01:10 – First, look at the regions where you generate most of your business from 
01:12 – Create advanced segments around those countries
01:16 – Neil targets Brazil and other Spanish speaking countries with some European and US countries
01:26 – Neil can track the traffic from those regions
01:43 – Second is the people who have viewed 3 or more pages
02:00 – Third is the search traffic per country 
02:09 – You can check how different regions are growing and declining
02:18 – By segmenting, you can be more specific about the reasons why there’s decline and growth
02:40 – Fourth is the visitors who have generated over $100 in revenue
02:57 – Fifth is session duration 
03:00 – Neil created one that was under 40 seconds
03:12 – Another variation is over 40 seconds
03:38 – You can then start adjusting your website for a consistent user experience
03:56 – Sixth is the visitors whose search query is more than 4 words 
04:07 – Avinash Kaushik’s advance segments
04:28 – Seventh is having goals set up whether you’re an e-commerce site or lead gen site 
04:37 – Neil set up a segment related to transaction amounts
05:10 – After looking at the transactions, Neil will have an idea of what makes people spend more
05:33 – You can notice the patterns of people’s behavior on your website
05:50 – That’s it for today’s episode! 3 Key Points: 
While Google analytics show you data, advance segments will ‘slice and dice’ the specific data you want to evaluate.
Take advantage of advance segments to create a better user experience on your website.
Having a better knowledge on your customer’s behaviors can help you adjust for the problems on your website.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #352, Eric and Neil discuss the 7 advanced segments you should be setting up in Google Analytics. Tune in to know how evaluating segmented data can improve your customers' user experience, provide you a picture of your search traffic per geographic region, and see who is actually spending on your website. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: 7 Advanced Segments You Ought to Set Up in Google Analytics
</li> <li>00:40 – Google analytics show you data</li> <li>00:48 – With advanced segments, you can specify data and ‘slice and dice’ Google reports to look at the data based on the segments</li> <li>01:10 – First, look at the regions where you generate most of your business from <ul> <li>01:12 – Create advanced segments around those countries</li> <li>01:16 – Neil targets Brazil and other Spanish speaking countries with some European and US countries</li> <li>01:26 – Neil can track the traffic from those regions</li> </ul> </li> <li>01:43 – Second is the people who have viewed 3 or more pages</li> <li>02:00 – Third is the search traffic per country <ul> <li>02:09 – You can check how different regions are growing and declining</li> <li>02:18 – By segmenting, you can be more specific about the reasons why there’s decline and growth</li> </ul> </li> <li>02:40 – Fourth is the visitors who have generated over $100 in revenue</li> <li>02:57 – Fifth is session duration <ul> <li>03:00 – Neil created one that was under 40 seconds</li> <li>03:12 – Another variation is over 40 seconds</li> <li>03:38 – You can then start adjusting your website for a consistent user experience</li> </ul> </li> <li>03:56 – Sixth is the visitors whose search query is more than 4 words <ul> <li>04:07 – <a href="https://www.kaushik.net/avinash/?s=advance+segments">Avinash Kaushik’s</a> advance segments</li> </ul> </li> <li>04:28 – Seventh is having goals set up whether you’re an e-commerce site or lead gen site <ul> <li>04:37 – Neil set up a segment related to transaction amounts</li> <li>05:10 – After looking at the transactions, Neil will have an idea of what makes people spend more</li> <li>05:33 – You can notice the patterns of people’s behavior on your website</li> </ul> </li> <li>05:50 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>While Google analytics show you data, advance segments will ‘slice and dice’ the specific data you want to evaluate.</li> <li>Take advantage of advance segments to create a better user experience on your website.</li> <li>Having a better knowledge on your customer’s behaviors can help you adjust for the problems on your website.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In Episode #352, Eric and Neil discuss the 7 advanced segments you should be setting up in Google Analytics. Tune in to know how evaluating segmented data can improve your customers' user experience, provide you a picture of your search traffic...

7 Advanced Segments You Ought to Set Up in Google Analytics | Ep. #352

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/bf8ddb58-8c78-4cad-ac3a-b0d200754209/transcript

Advertisement