In Episode #170, Eric and Neil discuss 7 advanced marketing automation tactics for your blog. Marketing automation allows you to know your subscribers better and respond to their behavior. Tune in to learn how advanced marketing automation can be very helpful for your blog and what to do with those unopened emails. Time Stamped Show Notes: 
00:27 - Today’s topic: 7 Advanced Marketing Automation Tactics for Your Blog
00:36 – Marketing automation is how you market and send messages to people according to their behavior on your site
01:05 – First, on your thank you or intro email, add three different links for people to see what kind of people they are (ex. are you a beginner, intermediate, or advanced online marketer?)
01:52 – Neil shares what he learns through automation if people are opening your email, your open rate goes up 
02:21 – If someone isn’t opening for 5 times on a paid email, take the person off the list
02:55 – Third, make sure you have a list or campaign that specifically targets your customers 
03:34 – Map out the life cycle of your customers
03:44 – Fourth, when someone joins your email list, try buying them in or signing them up
04:25 – Fifth is lead scoring 
04:35 – You can do this with HubSpot, Drip, and InfusionSoft
05:33 – Sixth, make your opt-in relevant to your service 
05:47 – An example with Kissmetrics
06:47 – Lastly, if you can survey your audience, do it to create a word cloud using a tool like TagCrowd
07:40 - That’s it for today’s episode! 3 Key Points: 
Marketing automation is how you market and send messages to people according to their behavior on your site
Map out the life cycle of your subscribers.
Make your opt-in relevant to your service to increase traffic and sales.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #170, Eric and Neil discuss 7 advanced marketing automation tactics for your blog. Marketing automation allows you to know your subscribers better and respond to their behavior. Tune in to learn how advanced marketing automation can be very helpful for your blog and what to do with those unopened emails. Time Stamped Show Notes: <ul> <li>00:27 - Today’s topic: 7 Advanced Marketing Automation Tactics for Your Blog
</li> <li>00:36 – Marketing automation is how you market and send messages to people according to their behavior on your site</li> <li>01:05 – First, on your thank you or intro email, add three different links for people to see what kind of people they are (ex. are you a beginner, intermediate, or advanced online marketer?)</li> <li>01:52 – Neil shares what he learns through automation if people are opening your email, your open rate goes up <ul> <li>02:21 – If someone isn’t opening for 5 times on a paid email, take the person off the list</li> </ul> </li> <li>02:55 – Third, make sure you have a list or campaign that specifically targets your customers <ul> <li>03:34 – Map out the life cycle of your customers</li> </ul> </li> <li>03:44 – Fourth, when someone joins your email list, try buying them in or signing them up</li> <li>04:25 – Fifth is lead scoring <ul> <li>04:35 – You can do this with <a href="https://www.hubspot.com/">HubSpot</a>, <a href="https://www.drip.co/">Drip</a>, and <a href="https://www.infusionsoft.com/">InfusionSoft</a>
</li> </ul> </li> <li>05:33 – Sixth, make your opt-in relevant to your service <ul> <li>05:47 – An example with <a href="https://www.kissmetrics.com/">Kissmetrics</a>
</li> </ul> </li> <li>06:47 – Lastly, if you can survey your audience, do it to create a word cloud using a tool like <a href="http://tagcrowd.com/">TagCrowd</a>
</li> <li>07:40 - That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Marketing automation is how you market and send messages to people according to their behavior on your site</li> <li>Map out the life cycle of your subscribers.</li> <li>Make your opt-in relevant to your service to increase traffic and sales.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In Episode #170, Eric and Neil discuss 7 advanced marketing automation tactics for your blog. Marketing automation allows you to know your subscribers better and respond to their behavior. Tune in to learn how advanced marketing automation can be very...

7 Advanced Marketing Automation Tactics for Your Blog | Ep. #170

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