In episode #628, Eric and Neil have a 6-ish minute chat about planning for the long-term. Tune in to hear why you should always focus on long-term goals and solutions.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 6 Minutes For the Next 60 Years of Your Entrepreneurial Journey
• [00:36] When you think about starting a business, most people think about “what problem should I solve?”
• [00:54] But you should also ask “will this problem that I’m solving still be relevant in the ensuing years?”
• [01:08] You don’t want to have to create a new business every few years.
• [01:30] Eric thinks Singlegrain will still be around in 20 years, but that it will have to evolve.
• [02:10] Five years into his business, Eric believes he still has a long way to go.
• [02:36] If you come up with a short-sighted solution, then you will have to start a new business every few years. It is easier to grow a business than it is to start one.
• [03:00] Elon Musk has a long-term plan to work towards getting people on Mars.
• [04:07] Often times, the most difficult problems to solve are also the most boring, but the boring stuff stands the test of time.
• [05:00] Neil believes marketing will always be around as a industry.
• [05:45] Focus on your strengths and then see how you can expand upon that.
• [06:10] Do the boring stuff!
• [06:36] Don’t focus on the short-term solutions or businesses.
• [06:53] That’s all for today!
• [06:58] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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