In episode #1815, we share five underrated marketing lessons that we wish schools taught better. There is no doubt that you will learn many valuable lessons in a marketing degree but in our opinion, there are a few key concepts that aren’t given the attention they deserve. From the role of failure in success to the power of branding and customer development, we have all the missing pieces of your college degree covered in today’s episode.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Underrated Marketing Lessons We Wish Schools Taught Better.
• [00:30] The value of learning that failure is the ticket to success.
• [01:19] Lessons should go deeper into what customer development means.
• [02:01] Learning to look at the numbers as a way of guiding decisions.
• [02:40] The power of branding and the value of understanding it.
• [03:32] The power of good copy and the importance of understanding hooks.
• [04:26] That’s it for today!
• [04:27] Go to marketingschool.io/live to learn about our virtual and live events. 

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Links Mentioned in Today’s Episode:

The Mom Test

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• Twitter @ericosiu

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