Summary: 

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #5 Eric and Neil center the conversation on, The Biggest SEO Mistakes of Their Career. Enjoy! Time Stamped Show Notes: 
00:38 – Eric kicks off with blackhat, whitehat, and greyhat SEO

01:29 – Building low-quality links to a brand-new sites
02:00 – Google’s Algorithm’s are smarter than you—they will always find out if something shady is going on
02:20 – That being said, it’s worth it to dabble in some “shady” business if it’s your own site as an experiment, to learn about both sides of the coin
02:48 – Back in the day, Neil would do whatever it would take to turn quick buck

04:12 – Don’t think short-term, you need to think LONG term
04:40 – Go whitehat and build for endurance
05:05 – Eric talks blackhat SEO in-depth

06:01 – Take blackhat tactics and use them in a whitehat matter
06:27 – Do not crank low-quality content

07:23 – The Google Panda Penalty
08:19 – a 35% drop in organic traffic

08:30 – Make sure you do a redesign properly or you will get crucified in SEO
09:51 – Content is King—it’s a cliché but true

10:16 – But you NEED backlinks too
10:53 – The two biggest factors to ranking in Google?

Links and Content 3 Key Points: 
Links and content, links and content, links and content!
Dabble in blackhat on websites that you own and don’t care about so you can better understand that side of marketing and avoid it on things that matter.
When it comes to client websites—and websites you care about in general—think long-term and always go whitehat. Resources Mentioned: 

 The Google Panda Penalty – An SEO penalty Neil was hit with on one of his websites.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

Summary: Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #5 Eric and Neil center the conversation on, The Biggest SEO Mistakes of Their Career. Enjoy! Time Stamped Show Notes: <ul> <li>00:38 – Eric kicks off with blackhat, whitehat, and greyhat SEO</li> <li> <ul> <li>01:29 – Building low-quality links to a brand-new sites</li> <li>02:00 – Google’s Algorithm’s are smarter than you—they will always find out if something shady is going on</li> <li>02:20 – That being said, it’s worth it to dabble in some “shady” business if it’s your own site as an experiment, to learn about both sides of the coin</li> </ul> </li> <li>02:48 – Back in the day, Neil would do whatever it would take to turn quick buck</li> <li> <ul> <li>04:12 – Don’t think short-term, you need to think LONG term</li> <li>04:40 – Go whitehat and build for endurance</li> </ul> </li> <li>05:05 – Eric talks blackhat SEO in-depth</li> <li> <ul> <li>06:01 – Take blackhat tactics and use them in a whitehat matter</li> </ul> </li> <li>06:27 – Do not crank low-quality content</li> <li> <ul> <li>07:23 – <a href="https://en.wikipedia.org/wiki/Google_Panda">The Google Panda Penalty</a>
</li> </ul> </li> <li>08:19 – a 35% drop in organic traffic</li> <li> <ul> <li>08:30 – Make sure you do a redesign properly or you will get crucified in SEO</li> </ul> </li> <li>09:51 – Content is King—it’s a cliché but true</li> <li> <ul> <li>10:16 – But you NEED backlinks too</li> </ul> </li> <li>10:53 – The two biggest factors to ranking in Google?</li> <li> <ul> <li>Links and Content</li> </ul> </li> </ul> 3 Key Points: <ol> <li>Links and content, links and content, links and content!</li> <li>Dabble in blackhat on websites that you own and don’t care about so you can better understand that side of marketing and avoid it on things that matter.</li> <li>When it comes to client websites—and websites you care about in general—think long-term and always go whitehat.</li> </ol> Resources Mentioned: <a href="https://en.wikipedia.org/wiki/Google_Panda"> The Google Panda Penalty</a> – An SEO penalty Neil was hit with on one of his websites. Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li> <a href="http://neilpatel.com/">NeilPatel.com</a>
</li> <li> <a href="https://www.quicksprout.com/">Quick Sprout</a>
</li> <li> <a href="http://www.singlegrain.com/">Growth Everywhere</a>
</li> <li> <a href="http://www.singlegrain.com/">Single Grain</a>
</li> <li> <a href="https://twitter.com/neilpatel">Twitter @neilpatel</a>
</li> <li> <a href="https://twitter.com/ericosiu">Twitter @ericosiu</a>
</li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

Summary: Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #5 Eric and Neil center the conversation on, The Biggest SEO Mistakes of Their Career. Enjoy! Time Stamped Show...

#5: The Biggest SEO Mistakes of their Careers

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/b8354cf0-5b2c-490a-9d50-b0d2008ad284/transcript

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