Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are. With Google's Core Vital update that makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your load time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about five simple cro hacks you can do in twenty four hours or less. I'll go first. A lot of people don't work hard enough on their headline. The headline eighty cents on a dollar, as David Ogilvy has said, is spent when you write the headline right, So just optimizing the headline, that's one of the easiest things you can do from a landing page cro perspective, but also from an SEO perspective as well. Yeah, with the headlines, if you're not sure well how to write a good one, you can check out copy blog or headline formula. Just google that. It'll give you some ideas. Hack Number two personalize your landing page or your homepage or whatever page you're trying to increase your ro for a great example of this is you can enter in the person's IP or take the person's IP and put in their city within the text. Let's say you're coming from Los Angeles, to be like, Hey, I'm Neil Battl. I'm determined to help a business in the Los Angeles grow. My of the questions will be yours, put in your information. That's an example of personalization. I use maximind to change IP addresses into city names. Number three from my end is if you're on especially with e commerce or if what's so you're selling an app? Can you do Apple pay? Can you do Google pay? Can you do stripe checkout? Right? That makes it a lot easier for people to buy. I know I've bought laptops or stuff from Apple just using Apple pay and it's such a pleasant experience. Right, and oh, there's also another thing called fast checkout, so go check that one out as well. No pun intended. And according to Rick Curly, you'll get roughly eighteen percent more revenue if you add PayPal as a payment option to your checkout. More than eighteen percent typically use PayPal, but when you look at the net, it tends to be extra eighteen ish percent and revenue number four. So with your website right now, you want to boost cro and you're going to think, all right, you know, what is that silver bullet that's going to really boos my conversions. Typically it's not gonna be one thing, it's all the little things that add up. So I would recommend is running a survey on your website. You can do it through serve, a Monkey, Qualyu, or any one of those tools out there, and figure what objections people have and what's causing them to get blocked and answer those objections within your cop your video or images. Answering objections is as simplest way to boost conversions, and people don't focus on it because it's not sexy, but it works. Remember, if someone's not buying, they have a reason for not buying. So understanding what that is and you can get that data from the survey or even watching mouse movements through tools like crazy, it'll allow you to figure out, all right, here's what I need to fix to have less objections, which, in theory will cause more people to cross over the finish line. All right. Number five, Last, but not least, leveraging the power of social proof. This is basic, but still even in today's day and age, not enough people are doing it. So can you go get a testimonial? Can you go get a video testimonial? I see a lot of info marketers dropping in like fifty to one hundred video testimonials, right, and that's just like, man, these guys are really confident, right, or leveraging the power of using trust pilot, or let's say you have some G two awards, right, if you're in SaaS, leveraging all of that is going to help you drive conversions up, because if people don't they don't feel the comfort of seeing someone else buy, they're not going to necessarily want to buy. So that is it for today. If you want more cro hacks to grow your business faster. Marketing School dot ioslash pro one dollar for fourteen days and you'll get ask me Anything's exclusive content. You have a community all these things, and Neil and I will be hanging out in there. So that is it for today and we'll catch you later. We appreciate you joining us for this session of marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. Tax marketingschool dot io until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are. With Google's Core Vital update that makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your load time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about five simple cro hacks you can do in twenty four hours or less. I'll go first. A lot of people don't work hard enough on their headline. The headline eighty cents on a dollar, as David Ogilvy has said, is spent when you write the headline right, So just optimizing the headline, that's one of the easiest things you can do from a landing page cro perspective, but also from an SEO perspective as well. Yeah, with the headlines, if you're not sure well how to write a good one, you can check out copy blog or headline formula. Just google that. It'll give you some ideas. Hack Number two personalize your landing page or your homepage or whatever page you're trying to increase your ro for a great example of this is you can enter in the person's IP or take the person's IP and put in their city within the text. Let's say you're coming from Los Angeles, to be like, Hey, I'm Neil Battl. I'm determined to help a business in the Los Angeles grow. My of the questions will be yours, put in your information. That's an example of personalization. I use maximind to change IP addresses into city names. Number three from my end is if you're on especially with e commerce or if what's so you're selling an app? Can you do Apple pay? Can you do Google pay? Can you do stripe checkout? Right? That makes it a lot easier for people to buy. I know I've bought laptops or stuff from Apple just using Apple pay and it's such a pleasant experience. Right, and oh, there's also another thing called fast checkout, so go check that one out as well. No pun intended. And according to Rick Curly, you'll get roughly eighteen percent more revenue if you add PayPal as a payment option to your checkout. More than eighteen percent typically use PayPal, but when you look at the net, it tends to be extra eighteen ish percent and revenue number four. So with your website right now, you want to boost cro and you're going to think, all right, you know, what is that silver bullet that's going to really boos my conversions. Typically it's not gonna be one thing, it's all the little things that add up. So I would recommend is running a survey on your website. You can do it through serve, a Monkey, Qualyu, or any one of those tools out there, and figure what objections people have and what's causing them to get blocked and answer those objections within your cop your video or images. Answering objections is as simplest way to boost conversions, and people don't focus on it because it's not sexy, but it works. Remember, if someone's not buying, they have a reason for not buying. So understanding what that is and you can get that data from the survey or even watching mouse movements through tools like crazy, it'll allow you to figure out, all right, here's what I need to fix to have less objections, which, in theory will cause more people to cross over the finish line. All right. Number five, Last, but not least, leveraging the power of social proof. This is basic, but still even in today's day and age, not enough people are doing it. So can you go get a testimonial? Can you go get a video testimonial? I see a lot of info marketers dropping in like fifty to one hundred video testimonials, right, and that's just like, man, these guys are really confident, right, or leveraging the power of using trust pilot, or let's say you have some G two awards, right, if you're in SaaS, leveraging all of that is going to help you drive conversions up, because if people don't they don't feel the comfort of seeing someone else buy, they're not going to necessarily want to buy. So that is it for today. If you want more cro hacks to grow your business faster. Marketing School dot ioslash pro one dollar for fourteen days and you'll get ask me Anything's exclusive content. You have a community all these things, and Neil and I will be hanging out in there. So that is it for today and we'll catch you later. We appreciate you joining us for this session of marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. Tax marketingschool dot io until next time. Class dismissed