In episode #1789, we give you the five marketing expenses you should never cut corners on. While it is good to adopt a can-do attitude and get big things done with fewer resources, you will shoot yourself in the foot long-term if you don’t invest properly in the expenses we list today. Tune in and hear us weigh in on the good sense in paying top dollar for talent, branding, events and more.

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 5 Marketing Expenses You Shouldn’t Be Cheap On.
[00:30] Trying to save a few bucks while hiring is just not worth it.
[01:12] Becoming more aware of the power of branding.
[01:52] A cheaply held event does more damage than good.
[03:01] Going all out on content creation with the goal of building an audience.
[03:48] Paying for the best versions of the most critical marketing software.
[04:45] Go to marketingschool.io/live to learn about our virtual and live peer groups.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro



Links Mentioned in Today’s Episode:



Brex

Ramp



Leave Some Feedback:




What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.





Connect with Us: 


Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #1789, we give you the five marketing expenses you should never cut corners on. While it is good to adopt a can-do attitude and get big things done with fewer resources, you will shoot yourself in the foot long-term if you don’t invest properly in the expenses we list today. Tune in and hear us weigh in on the good sense in paying top dollar for talent, branding, events and more. TIME-STAMPED SHOW NOTES: <ul> <li>[00:25] Today’s topic: 5 Marketing Expenses You Shouldn’t Be Cheap On.</li> <li>[00:30] Trying to save a few bucks while hiring is just not worth it.</li> <li>[01:12] Becoming more aware of the power of branding.</li> <li>[01:52] A cheaply held event does more damage than good.</li> <li>[03:01] Going all out on content creation with the goal of building an audience.</li> <li>[03:48] Paying for the best versions of the most critical marketing software.</li> <li>[04:45] Go to <a href="http://marketingschool.io/live">marketingschool.io/live</a> to learn about our virtual and live peer groups.</li> </ul> Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at <a href="http://www.marketingschool.io/pro">www.marketingschool.io/pro</a>   Links Mentioned in Today’s Episode:   <a href="https://www.brex.com/">Brex</a> <a href="https://ramp.com/">Ramp</a>   Leave Some Feedback:     <ul> <li>What should we talk about next? Please let us know in the comments below</li> </ul> <ul> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul>     Connect with Us:    <ul> <li><a href="http://neilpatel.com">Neilpatel.com</a></li> <li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li> <li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="https://www.singlegrain.com/">Single Grain</a></li> <li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In episode #1789, we give you the five marketing expenses you should never cut corners on. While it is good to adopt a can-do attitude and get big things done with fewer resources, you will shoot yourself in the foot long-term if you don’t invest...

5 Marketing Expenses You Shouldn’t Be Cheap On #1789

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/5d0519a2-56a3-407c-a615-b0d2001d6028/transcript

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