Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts, So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Today, we are going to talk about five key questions to ask to improve your content by ten x. So if you survey people and you understand what you can improve in theory, you'll do better. And we're going to get started and I'm going to give you question number one, how can I make my content better? That simple if you just ask them and they'll end up telling you a lot of people ignore it. But a portion of the people that you ask will respond and they'll tell you what they don't like and what you can improve. They don't always tell you how you can make it better. A lot of times they'll tell you what they don't like. But then you can just be like, Okay, if I fix this, in theory, you're making it better. That's the first question to ask. Second question is to follow up to this one. I always like asking this open ended question, which is is there anything else you'd like to add? So maybe right after that question and you'll ask, how can we make this content better? Is there anything else that you'd like to add? Right? And that could be an optional one. You can you probably don't want to make it required, but that would be number two. Number three, who has the best content in your space? Right? So let's say, if you're an SEO, who has the best SEO content that you love? And if you want, you can also say other than me? Right, list one of my competitors. And when people start telling you which competitors, you can check out their content see what they're doing that you're not, and that'll help you make it better. Right. Number four, what's something? And this is I mean if you can do this in person, even better, But what's something you're uncomfortable with telling us about our content? Right? So when you say what's something uncomfortable, they're actually getting to the roots of what they're feeling. Right. And sometimes I ask this in person to people that are working directly with me. Right, I'll say, Hey, what's something you really want to say to me but you're uncomfortable to say? Right? And you can kind of, you know, phrase it that way and they'll really, you know, hopefully they'll hit you hard. Another thing that I like doing. I don't do this content, but every once in a while I'll run exit pop ups surveys on my content that show up if someone tries to leave within the first five seconds, and I'll literally ask in there, hey, why are you leaving? Why aren't you willing to read the content? Like what do I need a change to get you to read it? And a lot of times people say things like, oh, I could tell that the article isn't relevant to me or it's not to help me out. And what you'll typically find is we'll give you feedback that'll help you improve your headlines. And what you'll find is eight out of ten people read your headlines, but only two out of ten we'll read the rest of your content, So you got to work on improving your headlines. But that feedback will help you craft amazing headlines that canpel people to stay and keep reading. Cool. So Marketing School the ioslash Improve. We're actually crafting a survey for this one because someone left me a gem of a bit of feedback that Neil forwarded over to me. So I like to figure out how you know we can get better overall, and then also how I can get better, also how meal can get better. So Marketing School do ioslash improve, and we'd love to hear from you just to make this experience even better. So that's it for today and we'll catch you later. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. Tax marketing School dot io until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts, So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Today, we are going to talk about five key questions to ask to improve your content by ten x. So if you survey people and you understand what you can improve in theory, you'll do better. And we're going to get started and I'm going to give you question number one, how can I make my content better? That simple if you just ask them and they'll end up telling you a lot of people ignore it. But a portion of the people that you ask will respond and they'll tell you what they don't like and what you can improve. They don't always tell you how you can make it better. A lot of times they'll tell you what they don't like. But then you can just be like, Okay, if I fix this, in theory, you're making it better. That's the first question to ask. Second question is to follow up to this one. I always like asking this open ended question, which is is there anything else you'd like to add? So maybe right after that question and you'll ask, how can we make this content better? Is there anything else that you'd like to add? Right? And that could be an optional one. You can you probably don't want to make it required, but that would be number two. Number three, who has the best content in your space? Right? So let's say, if you're an SEO, who has the best SEO content that you love? And if you want, you can also say other than me? Right, list one of my competitors. And when people start telling you which competitors, you can check out their content see what they're doing that you're not, and that'll help you make it better. Right. Number four, what's something? And this is I mean if you can do this in person, even better, But what's something you're uncomfortable with telling us about our content? Right? So when you say what's something uncomfortable, they're actually getting to the roots of what they're feeling. Right. And sometimes I ask this in person to people that are working directly with me. Right, I'll say, Hey, what's something you really want to say to me but you're uncomfortable to say? Right? And you can kind of, you know, phrase it that way and they'll really, you know, hopefully they'll hit you hard. Another thing that I like doing. I don't do this content, but every once in a while I'll run exit pop ups surveys on my content that show up if someone tries to leave within the first five seconds, and I'll literally ask in there, hey, why are you leaving? Why aren't you willing to read the content? Like what do I need a change to get you to read it? And a lot of times people say things like, oh, I could tell that the article isn't relevant to me or it's not to help me out. And what you'll typically find is we'll give you feedback that'll help you improve your headlines. And what you'll find is eight out of ten people read your headlines, but only two out of ten we'll read the rest of your content, So you got to work on improving your headlines. But that feedback will help you craft amazing headlines that canpel people to stay and keep reading. Cool. So Marketing School the ioslash Improve. We're actually crafting a survey for this one because someone left me a gem of a bit of feedback that Neil forwarded over to me. So I like to figure out how you know we can get better overall, and then also how I can get better, also how meal can get better. So Marketing School do ioslash improve, and we'd love to hear from you just to make this experience even better. So that's it for today and we'll catch you later. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. Tax marketing School dot io until next time. Class dismissed