Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time, and one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Plateau At Today we're going to talk about five to generating clients and using LinkedIn. Neil, what is hack number one? Sure? So, when you're on LinkedIn, one of the best ways to get customers is to write content. Everyone thinks like, oh, I just need to go add a ton of connections and then message them and sell them and get them on phone calls. All right, So what we found is when you just post content on LinkedIn, it starts going viral because LinkedIn is the most popular social network, So they push content more than other social networks like Facebook because they're like in need for it, right, More people upload content to Facebook than LinkedIn, And because of that, they give you more benefit when you upload content because they don't have enough of it. And when you do that, and assuming the content quality is high, you're gonna get a lot of followers, people connecting with you. And when they're connecting with you, it's much easier to generate business and pitch them on products and services versus you first following them. Yeah. The other thing I'll add is there's a tool I've talked about in the past called duck soup. So that's du soup s O U p so duck soup. And what I like about duck soup is it allows you to, let's say I want to add a bunch of people. Let's say let's say I want to add a bunch of Fortune five hundred CEOs for example. Well, duck soup allows me to visit all their profiles and at the same time, I can actually collect their emails as well, So that's that's separate from LinkedIn, but that's an additional kind of benefit. And then also at the same time, you know, if they're a first degree connection, I can message them too, right. So there's a lot, a whole lot of things that you can do with duck soup that I like. But you know how we primarily use it right now, is we combine it with you know, let's say a sales tool that we have, like data andized. Right, Data and eized would show us who we should be reaching out to. So let's say VP of Marketings right at Fortune five hundred companies, So duck soup would do the visiting, and then in my profile itself, my sub headline will say, hey, you know, we're looking to work with great Fortune five hundred companies or something like that, right, And then what happens afterwards is you add those people. So there's there's some manual work here, but they are kind of being warmed up by you. They're becoming more aware of you. And from this we have actually gotten you know, good conversations, good business as well. Just by using this process and using ducts to visit all the you know, visit all these profiles. We're talking you know, three four hundred, five hundred profiles a day. And also at the same time you can collect their emails. The third hack I have for you is to ask people for feedback on LinkedIn. So I was chatting with my buddy Graham the other day and he sells this like alert notification system. It's actually called alert Find. And what he does is he has competitors. The products are all similar in the marketplace in which let's say you work for a big company and there's a natural disaster. It allows companies to just text you and communicate with everyone with real ease, right, so they're just texting every single one of their coworkers or employees with a pushup a button. And there's not that much differentiation in the marketplace when it comes to products. So he would hit up his ideal customers because on LinkedIn you can see their job chatnel and their role and you be like, all right, this is my ideal person. And you can even see what company they work for, so you know that they're big enough and they can afford your solution. And instead of saying, hey, I want to pitch you on a product or service. He would just hit people up saying like, Hey, do you mind getting on the phone. I'd love to just pick your brain and ask you questions about the space, because like, we're trying to figure out what to do and just looking for some feedback. What he found is people were much more receptive of helping and when he got on the phone and found out what issues they have in the space with their existing solutions, he never pitched them on his product or service. More so people were just like, because, oh, so, what do you guys do. Oh, we're in the same space. You know, we have a product. We're just trying to figure out, you know, like what issues companies have, and we want to just figure out how to make sure our product solves them all. And we already have existing solution, but we don't want to just get money from companies. We more so want to solve their problems and if we can't do that, we're not going to be happy. And a lot of these guys are like, oh, wow, would you mind pitching us on your product? So by him just asking for feedback, he was getting the other people to start asking him if they can get a sales pitch. And then once you start doing that, because they're asking for it, they're much more likely to close. Yeah. Fourth, it for me is building on duck soup. Right. So the future I talked about earlier where you have the ability where let's say you know, you can I think you can max that out about thirty five thousand connections or so, So you don't need thirty five thousand. Let's say you have a thousand or so five hundred or so. Well, let's say you know, I'll give you an example. When Neil and I did marketing school live in downtown LA. I basically took my LinkedIn and I said, okay, I'm gonna filter out for all the people second degree degree connections or even first degree connections I should say first degree connections. So these are people you're connected with already. And what happened was, you know, I basically sent them a template in mail in mail or a connection or a message I should say saying, hey, you know, you know we're throwing this event in downtown LA Neil and I are going to be hosting it. Would you be interested in coming? Right? And by doing that, a bunch of people that I didn't even know where my first degree connections ended up showing up. When I asked them how they heard about it, and you know, even though they wanted to do business with us, I ended up referring to business out But that's still these are still business transactions that are happening. And you know, my thing with this is like, if you can build your LinkedIn, continue to build it, add people that are relevant to you. You can use a tool like doc soup to help you with part of the outreach process, which does help you, you know, eventually, you know, build more relationships and that helps build more business in the long term. Last tip on your LinkedIn profile. One of my coworkers, Grant, made this change. He changed my bio on LinkedIn so like it has your name and then right underneath there's like a one line blurb about what you do, and then the companies you work for, an education and contacts, so before you know just say like, oh, I'm a marketing expert and this is all the stuff I do. I'm a serial entrepreneur. He changed it to marketing expert, consultant and speaker because I'm like, yeah, you know, it would be great to get more paid speaking requests, and by just changing that and making it simple with the three things I do, what we found is we actually got more inquiries. The numbers changed drastically, Like, already get quite a bit of speaking requests, but you can always get more. We end up averaging around one extra speaking request every one point five weeks because of LinkedIn, So that's on top of what we were getting before. All by just changing the quick little line underneath your name, so if you go to your LinkedIn profile you can see what I'm talking about and just put in there what do you do and what you're looking for how you can help people, and you'll find that more people will hit you up and you'll get more inquiries. It really is that simple. It's a simple little hack. But most people aren't doing that. They're like, oh, how do I optimize my image on LinkedIn and everything? And they're just like, oh, let me add in more bios and accolades and get more people to vouch for me. But what we found, we've tested a lot of that kind of stuff, just changing that little line underneath your name we found generates more leads than anything else. Wow, what a good hack. I'm going to steal it so that's how we do this anyway. Okay, so before we go, we want to tell you about Supermetrics. Supermetrics is an awesome analytics reporting tool. It hooks in with Google Analytics, hooks in with Facebook Ads, hooks in with your AdWords as well, and it allows you to slice and dice the data and make reports that you otherwise wouldn't be able to do with kind of the tools that you have available to you right now. So just go to supermetrics dot com slash Marketing School and we will see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time, and one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Plateau At Today we're going to talk about five to generating clients and using LinkedIn. Neil, what is hack number one? Sure? So, when you're on LinkedIn, one of the best ways to get customers is to write content. Everyone thinks like, oh, I just need to go add a ton of connections and then message them and sell them and get them on phone calls. All right, So what we found is when you just post content on LinkedIn, it starts going viral because LinkedIn is the most popular social network, So they push content more than other social networks like Facebook because they're like in need for it, right, More people upload content to Facebook than LinkedIn, And because of that, they give you more benefit when you upload content because they don't have enough of it. And when you do that, and assuming the content quality is high, you're gonna get a lot of followers, people connecting with you. And when they're connecting with you, it's much easier to generate business and pitch them on products and services versus you first following them. Yeah. The other thing I'll add is there's a tool I've talked about in the past called duck soup. So that's du soup s O U p so duck soup. And what I like about duck soup is it allows you to, let's say I want to add a bunch of people. Let's say let's say I want to add a bunch of Fortune five hundred CEOs for example. Well, duck soup allows me to visit all their profiles and at the same time, I can actually collect their emails as well, So that's that's separate from LinkedIn, but that's an additional kind of benefit. And then also at the same time, you know, if they're a first degree connection, I can message them too, right. So there's a lot, a whole lot of things that you can do with duck soup that I like. But you know how we primarily use it right now, is we combine it with you know, let's say a sales tool that we have, like data andized. Right, Data and eized would show us who we should be reaching out to. So let's say VP of Marketings right at Fortune five hundred companies, So duck soup would do the visiting, and then in my profile itself, my sub headline will say, hey, you know, we're looking to work with great Fortune five hundred companies or something like that, right, And then what happens afterwards is you add those people. So there's there's some manual work here, but they are kind of being warmed up by you. They're becoming more aware of you. And from this we have actually gotten you know, good conversations, good business as well. Just by using this process and using ducts to visit all the you know, visit all these profiles. We're talking you know, three four hundred, five hundred profiles a day. And also at the same time you can collect their emails. The third hack I have for you is to ask people for feedback on LinkedIn. So I was chatting with my buddy Graham the other day and he sells this like alert notification system. It's actually called alert Find. And what he does is he has competitors. The products are all similar in the marketplace in which let's say you work for a big company and there's a natural disaster. It allows companies to just text you and communicate with everyone with real ease, right, so they're just texting every single one of their coworkers or employees with a pushup a button. And there's not that much differentiation in the marketplace when it comes to products. So he would hit up his ideal customers because on LinkedIn you can see their job chatnel and their role and you be like, all right, this is my ideal person. And you can even see what company they work for, so you know that they're big enough and they can afford your solution. And instead of saying, hey, I want to pitch you on a product or service. He would just hit people up saying like, Hey, do you mind getting on the phone. I'd love to just pick your brain and ask you questions about the space, because like, we're trying to figure out what to do and just looking for some feedback. What he found is people were much more receptive of helping and when he got on the phone and found out what issues they have in the space with their existing solutions, he never pitched them on his product or service. More so people were just like, because, oh, so, what do you guys do. Oh, we're in the same space. You know, we have a product. We're just trying to figure out, you know, like what issues companies have, and we want to just figure out how to make sure our product solves them all. And we already have existing solution, but we don't want to just get money from companies. We more so want to solve their problems and if we can't do that, we're not going to be happy. And a lot of these guys are like, oh, wow, would you mind pitching us on your product? So by him just asking for feedback, he was getting the other people to start asking him if they can get a sales pitch. And then once you start doing that, because they're asking for it, they're much more likely to close. Yeah. Fourth, it for me is building on duck soup. Right. So the future I talked about earlier where you have the ability where let's say you know, you can I think you can max that out about thirty five thousand connections or so, So you don't need thirty five thousand. Let's say you have a thousand or so five hundred or so. Well, let's say you know, I'll give you an example. When Neil and I did marketing school live in downtown LA. I basically took my LinkedIn and I said, okay, I'm gonna filter out for all the people second degree degree connections or even first degree connections I should say first degree connections. So these are people you're connected with already. And what happened was, you know, I basically sent them a template in mail in mail or a connection or a message I should say saying, hey, you know, you know we're throwing this event in downtown LA Neil and I are going to be hosting it. Would you be interested in coming? Right? And by doing that, a bunch of people that I didn't even know where my first degree connections ended up showing up. When I asked them how they heard about it, and you know, even though they wanted to do business with us, I ended up referring to business out But that's still these are still business transactions that are happening. And you know, my thing with this is like, if you can build your LinkedIn, continue to build it, add people that are relevant to you. You can use a tool like doc soup to help you with part of the outreach process, which does help you, you know, eventually, you know, build more relationships and that helps build more business in the long term. Last tip on your LinkedIn profile. One of my coworkers, Grant, made this change. He changed my bio on LinkedIn so like it has your name and then right underneath there's like a one line blurb about what you do, and then the companies you work for, an education and contacts, so before you know just say like, oh, I'm a marketing expert and this is all the stuff I do. I'm a serial entrepreneur. He changed it to marketing expert, consultant and speaker because I'm like, yeah, you know, it would be great to get more paid speaking requests, and by just changing that and making it simple with the three things I do, what we found is we actually got more inquiries. The numbers changed drastically, Like, already get quite a bit of speaking requests, but you can always get more. We end up averaging around one extra speaking request every one point five weeks because of LinkedIn, So that's on top of what we were getting before. All by just changing the quick little line underneath your name, so if you go to your LinkedIn profile you can see what I'm talking about and just put in there what do you do and what you're looking for how you can help people, and you'll find that more people will hit you up and you'll get more inquiries. It really is that simple. It's a simple little hack. But most people aren't doing that. They're like, oh, how do I optimize my image on LinkedIn and everything? And they're just like, oh, let me add in more bios and accolades and get more people to vouch for me. But what we found, we've tested a lot of that kind of stuff, just changing that little line underneath your name we found generates more leads than anything else. Wow, what a good hack. I'm going to steal it so that's how we do this anyway. Okay, so before we go, we want to tell you about Supermetrics. Supermetrics is an awesome analytics reporting tool. It hooks in with Google Analytics, hooks in with Facebook Ads, hooks in with your AdWords as well, and it allows you to slice and dice the data and make reports that you otherwise wouldn't be able to do with kind of the tools that you have available to you right now. So just go to supermetrics dot com slash Marketing School and we will see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School