In Episode #153, Eric and Neil discuss the 4 steps to get started with RSLA (Remarketing Lists for Search Ads). RLSA allow you to target your past website visitors to open up more possibilities for marketing and promotion. Listen to find out how you can set-up your RSLA to start benefitting from this feature ASAP. Time Stamped Show Notes: 
00:28 – Today’s topic: 4 Steps to Getting Started with RSLA
00:36 – RLSA (Remarketing Lists for Search Ads) is a feature that lets you customize your search ad campaigns for people who have previously visited your website
00:50 – The idea is to target people who visited your site before and are searching for something similar in Google
01:24 – The 4 Main Steps to get started with RSLA: Pixeling your audience, create content, keyword research, and setting up in Google Adwords
01:36 – PIxeling is very easy – just add the pixel code to your account
01:46 – If your content is NOT relevant to buyers, you will get a ton of traffic without conversion
02:12 – KissMetrics is an example
03:00 – Being too broad in your content will get you irrelevant traffic
03:33 – Use a Google Keyword tool or SEMRush for your keyword research
04:03 – After you setup your keyword permutations, you can retarget people who already purchased with a separate brand campaign
05:13 – RLSA allows you to do more advanced marketing strategies
05:35 – That’s it for today’s episode! 3 Key Points: 
RLSA allows you to target past website visitors who are searching for similar things on Google.
Avoid irrelevant traffic by making your content RELEVANT to your target audience.
RLSA enables you to set-up advanced strategies for your remarketing.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #153, Eric and Neil discuss the 4 steps to get started with RSLA (Remarketing Lists for Search Ads). RLSA allow you to target your past website visitors to open up more possibilities for marketing and promotion. Listen to find out how you can set-up your RSLA to start benefitting from this feature ASAP. Time Stamped Show Notes: <ul> <li>00:28 – Today’s topic: 4 Steps to Getting Started with RSLA
</li> <li>00:36 – RLSA (Remarketing Lists for Search Ads) is a feature that lets you customize your search ad campaigns for people who have previously visited your website</li> <li>00:50 – The idea is to target people who visited your site before and are searching for something similar in Google</li> <li>01:24 – The 4 Main Steps to get started with RSLA: Pixeling your audience, create content, keyword research, and setting up in Google Adwords</li> <li>01:36 – PIxeling is very easy – just add the pixel code to your account</li> <li>01:46 – If your content is NOT relevant to buyers, you will get a ton of traffic without conversion</li> <li>02:12 – <a href="https://www.kissmetrics.com/">KissMetrics</a> is an example</li> <li>03:00 – Being too broad in your content will get you irrelevant traffic</li> <li>03:33 – Use a <a href="https://adwords.google.com/KeywordPlanner">Google Keyword</a> tool or <a href="https://www.semrush.com/">SEMRush</a> for your keyword research</li> <li>04:03 – After you setup your keyword permutations, you can retarget people who already purchased with a separate brand campaign</li> <li>05:13 – RLSA allows you to do more advanced marketing strategies</li> <li>05:35 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>RLSA allows you to target past website visitors who are searching for similar things on Google.</li> <li>Avoid irrelevant traffic by making your content RELEVANT to your target audience.</li> <li>RLSA enables you to set-up advanced strategies for your remarketing.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In Episode #153, Eric and Neil discuss the 4 steps to get started with RSLA (Remarketing Lists for Search Ads). RLSA allow you to target your past website visitors to open up more possibilities for marketing and promotion. Listen to find out how you...

4 Steps to Getting Started with RSLA | Ep. #153

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