Hey, guys, Eric Sue here. So the following is a clip from the Leveling Up Founders Mastermind that happened in Beverly Hills. And you're going to hear from some amazing founder, some amazing marketers and investors. And this was a private event that happened, so again you'll get a preview of it. If you want to learn more, you can go to lovely Noop dot comp slash founders. Once again, lovelyop dot com slash founders and without further Ado enjoyed the clip.

Hey, guys, Eric Sue here. So the following is a clip from the Leveling Up Founders Mastermind that happened in Beverly Hills. And you're going to hear from some amazing founder, some amazing marketers and investors. And this was a private event that happened, so again you'll get a preview of it. If you want to learn more, you can go to lovely Noop dot comp slash founders. Once again, lovelyop dot com slash founders and without further Ado enjoyed the clip.

For those of you who don't know, I am a get in the room kind of girl. My only objective is to get in the room, and I want to be the dumbest person in every room and the poorest person on every yacht. So, ladies and gentlemen, I'm in great company.

For those of you who don't know, I am a get in the room kind of girl. My only objective is to get in the room, and I want to be the dumbest person in every room and the poorest person on every yacht. So, ladies and gentlemen, I'm in great company.

Thank you for.

Thank you for.

Having me speak about having beer budget and champagne taste. So I have to tell you that my goal has always been get in the room. However, you can so just imagine my surprise and delight when last year I'm in Beverly Hills with Eric and Neil and the Hermoses and Cody Sanchez and I'm like, oh girl.

Having me speak about having beer budget and champagne taste. So I have to tell you that my goal has always been get in the room. However, you can so just imagine my surprise and delight when last year I'm in Beverly Hills with Eric and Neil and the Hermoses and Cody Sanchez and I'm like, oh girl.

Guess what just happened. You made it. You made it every room.

Guess what just happened. You made it. You made it every room.

You have been unqualified, unprepared, uneducated, unfunded, and unconnected.

You have been unqualified, unprepared, uneducated, unfunded, and unconnected.

Guess what you got From the east side to the west side. Let's go.

Guess what you got From the east side to the west side. Let's go.

And if you're not from La La is a quadrant of four south side, darker folk, east side, brown folk, west side rich folk. So dad and mom met in East Los Angeles. My dad's from Mexico, my mom's from Puerto Rico. They raised five kids on nothing. But let me just tell you, there is nothing better than government issued pento beans on a Koma corn tortilla with a little bit of cheese sprinkled on top. Let me just tell you that my family has always known how to make a dollar at fifteen cents. I don't know about you, but that is the best business lesson I have ever been given. Because watch me get to billions and still be out here with my quartered and beans. Why I want to build wealth More than that, I want to teach other people how to do the same thing. My name is Jasmine Star, and my journey has been backwards, ugly as I'll get out. But I've been telling you I'm picking up tiny stones along the way to build the castle of my dreams.

And if you're not from La La is a quadrant of four south side, darker folk, east side, brown folk, west side rich folk. So dad and mom met in East Los Angeles. My dad's from Mexico, my mom's from Puerto Rico. They raised five kids on nothing. But let me just tell you, there is nothing better than government issued pento beans on a Koma corn tortilla with a little bit of cheese sprinkled on top. Let me just tell you that my family has always known how to make a dollar at fifteen cents. I don't know about you, but that is the best business lesson I have ever been given. Because watch me get to billions and still be out here with my quartered and beans. Why I want to build wealth More than that, I want to teach other people how to do the same thing. My name is Jasmine Star, and my journey has been backwards, ugly as I'll get out. But I've been telling you I'm picking up tiny stones along the way to build the castle of my dreams.

I dropped out of UCLA Law School.

I dropped out of UCLA Law School.

I was there on a full ride scholarship when my mom had a relapse of brain cancer. I'm telling you my life got flipped upside down and it forced me at twenty five years old, staring at my mother, who was fifty, and say, do.

I was there on a full ride scholarship when my mom had a relapse of brain cancer. I'm telling you my life got flipped upside down and it forced me at twenty five years old, staring at my mother, who was fifty, and say, do.

I want to die a lawyer? No, not at all.

I want to die a lawyer? No, not at all.

I was looking at my juris doctorate as a key out of the hood when I didn't even want to be a lawyer. So I married my high school sweetheart in three months because my mom had a relapse and the doctor said she wouldn't make it. I have to tell you it's been a hard week for my family. But I drove home last night to talk with my mom. She is a walking miracle. But it became my north star, asking myself, why am I doing things I don't want to do.

I was looking at my juris doctorate as a key out of the hood when I didn't even want to be a lawyer. So I married my high school sweetheart in three months because my mom had a relapse and the doctor said she wouldn't make it. I have to tell you it's been a hard week for my family. But I drove home last night to talk with my mom. She is a walking miracle. But it became my north star, asking myself, why am I doing things I don't want to do.

So my brand new husband.

So my brand new husband.

In high school sweetheart says, if you can do anything in the rest of your life, what would it be? And I said, I want to be a photographer. Okay, you don't own a camera, I know, but I have this thing called the Internet and the.

In high school sweetheart says, if you can do anything in the rest of your life, what would it be? And I said, I want to be a photographer. Okay, you don't own a camera, I know, but I have this thing called the Internet and the.

University of Google. I think I can figure it out. And let me tell you. I said, I'll go back and get my scholarships. Give me a year.

University of Google. I think I can figure it out. And let me tell you. I said, I'll go back and get my scholarships. Give me a year.

In that year, I built a six figure revenue stream. And in this room that's I don't get out of bed for six figures. I know, but for a girl who's daddy with a family of seven.

In that year, I built a six figure revenue stream. And in this room that's I don't get out of bed for six figures. I know, but for a girl who's daddy with a family of seven.

Did it make one hundred thousand dollars in three years? Let me just tell you. I'm taking you to claim jumper. I'm buying the whole family dinner.

Did it make one hundred thousand dollars in three years? Let me just tell you. I'm taking you to claim jumper. I'm buying the whole family dinner.

This wasn't oh I found money, this was our whole life changed.

This wasn't oh I found money, this was our whole life changed.

That was the biggest I.

That was the biggest I.

Ever thought until I started a blog because I couldn't afford a website, and I just started blogging about my journey of becoming not just a creator with a camera, but as a businesswoman when nobody said you could have a business. I was twenty six years old before I ever believed I could do something like that. I was destined to sit at a desk. I was destined to sit at the top of a building, being like, oh, corner office.

Ever thought until I started a blog because I couldn't afford a website, and I just started blogging about my journey of becoming not just a creator with a camera, but as a businesswoman when nobody said you could have a business. I was twenty six years old before I ever believed I could do something like that. I was destined to sit at a desk. I was destined to sit at the top of a building, being like, oh, corner office.

Is as big as I can dream. Guess what.

Is as big as I can dream. Guess what.

I am so happy that I am not sitting I am so happy that my version of success is to sit at home and sweatpants and turn on an iPhone and be like, yes, make some money, okay, I start creating content. Unbeknownst to what the advent of content creation was going to be, people started paying me to talk about.

I am so happy that I am not sitting I am so happy that my version of success is to sit at home and sweatpants and turn on an iPhone and be like, yes, make some money, okay, I start creating content. Unbeknownst to what the advent of content creation was going to be, people started paying me to talk about.

Their products, being like, how much do you charge? How much do you have?

Their products, being like, how much do you charge? How much do you have?

Exactly that's my price because I'm going to be doing this anyway, and all of a sudden I got really good at it.

Exactly that's my price because I'm going to be doing this anyway, and all of a sudden I got really good at it.

The businesses said we want.

The businesses said we want.

To pay you to do that, and I was like, no, I don't want to.

To pay you to do that, and I was like, no, I don't want to.

Do that anymore. And they said, can you consult with us? And I was like, how much you pay? Funny, that's what I charge.

Do that anymore. And they said, can you consult with us? And I was like, how much you pay? Funny, that's what I charge.

So I started consulting other businesses and their marketing and branding teams to be doing this thing online until I realized that I was trading time for dollars and I.

So I started consulting other businesses and their marketing and branding teams to be doing this thing online until I realized that I was trading time for dollars and I.

Didn't want to build agency. I was like, what do I do next?

Didn't want to build agency. I was like, what do I do next?

I want to scale the thing. I know why because I promised my mom and God usc Norris Hospital New Year's Eve, two thousand and five. My mom is brought out from her second brain surgery and I'm looking at her and we are not talking about the things that she had done with her life. She is talking about the things that she hadn't done. She didn't write a children's book, she didn't go to Austria, she had never phoned business class. And I thought to myself, at the end of my life, do I want to talk about the things that I'd done or I had not done? And so I said, Mom, if I can ever make this thing work, I'm going to leave school. I left school one day to the next.

I want to scale the thing. I know why because I promised my mom and God usc Norris Hospital New Year's Eve, two thousand and five. My mom is brought out from her second brain surgery and I'm looking at her and we are not talking about the things that she had done with her life. She is talking about the things that she hadn't done. She didn't write a children's book, she didn't go to Austria, she had never phoned business class. And I thought to myself, at the end of my life, do I want to talk about the things that I'd done or I had not done? And so I said, Mom, if I can ever make this thing work, I'm going to leave school. I left school one day to the next.

That was it.

That was it.

If I can leave school and make it work for the rest of my life, I'm gonna share everything I know because it's called payback and nothing comes back void.

If I can leave school and make it work for the rest of my life, I'm gonna share everything I know because it's called payback and nothing comes back void.

So then I'm like, can I create a course? Never created a course?

So then I'm like, can I create a course? Never created a course?

Created another seven figure revenue stream, and that's when I saw it there is money, and then there's money on the internet.

Created another seven figure revenue stream, and that's when I saw it there is money, and then there's money on the internet.

And that's when I was like, WHOA, something's here.

And that's when I was like, WHOA, something's here.

And so I continued creating courses until I started realizing that there was a lifespan of them and I felt like the things that I was teaching wasn't as evergreen. But then I said, you know what I need to do. I need to pivot into creating a membership. So we created this membership and people are like, so, what stack did you build it on? And at the time I was like, oh, word Press, plugins and infusion soft. I built a tech platform on an email marketing service. Yeah, I applied tags to our users. We launched it in four days with three thousand users, and I was like, what the heck is going on here? And then I realized that the content, the education, the courses, the marketing material we were giving our users, there was a friction point because they couldn't take what they were learning and put it out on social media schedule it.

And so I continued creating courses until I started realizing that there was a lifespan of them and I felt like the things that I was teaching wasn't as evergreen. But then I said, you know what I need to do. I need to pivot into creating a membership. So we created this membership and people are like, so, what stack did you build it on? And at the time I was like, oh, word Press, plugins and infusion soft. I built a tech platform on an email marketing service. Yeah, I applied tags to our users. We launched it in four days with three thousand users, and I was like, what the heck is going on here? And then I realized that the content, the education, the courses, the marketing material we were giving our users, there was a friction point because they couldn't take what they were learning and put it out on social media schedule it.

So then in twenty twenty I have this idea.

So then in twenty twenty I have this idea.

I'm like, you, what I need to be CEO of a SaaS company?

I'm like, you, what I need to be CEO of a SaaS company?

Do I know a line of code? Hell no? But guess what. I didn't know how to.

Do I know a line of code? Hell no? But guess what. I didn't know how to.

Use a camera either, and I didn't know how to create courses, and I didn't know how to consult agencies.

Use a camera either, and I didn't know how to create courses, and I didn't know how to consult agencies.

And I was like, I'll just google it, find a CTO. We have our own tech stack.

And I was like, I'll just google it, find a CTO. We have our own tech stack.

In twenty twenty one, I stand before you telling you that I'm the least qualified to be standing on the stage and I am so just imagine my surprise and delight when I get into the room and you are in the room. I want you to know that there are tens of thousands of people like me who saw you in the room.

In twenty twenty one, I stand before you telling you that I'm the least qualified to be standing on the stage and I am so just imagine my surprise and delight when I get into the room and you are in the room. I want you to know that there are tens of thousands of people like me who saw you in the room.

And dreamed of being where you were. I saw in so much traffic today. Have you seen my slack messages?

And dreamed of being where you were. I saw in so much traffic today. Have you seen my slack messages?

Being away is costing me eleven thousand dollars a minute?

Being away is costing me eleven thousand dollars a minute?

I know, great, You're so freakin' wucky.

I know, great, You're so freakin' wucky.

I got in the room and I realized that there was a pressure point. Social Curator is the business my husband and I own and run, and.

I got in the room and I realized that there was a pressure point. Social Curator is the business my husband and I own and run, and.

The marketing team was running with that.

The marketing team was running with that.

But I've been pulled in so many different directions that I'd let my personal brand fall to the wayside. So I came in to the room with one goal, how do I solve this point? So there I am leveling up and two people had a profound effect on the way that I was seeing the way I was creating content last year.

But I've been pulled in so many different directions that I'd let my personal brand fall to the wayside. So I came in to the room with one goal, how do I solve this point? So there I am leveling up and two people had a profound effect on the way that I was seeing the way I was creating content last year.

Cody Sanchez and Vanessa Laud were standing on the stage in addition to the.

Cody Sanchez and Vanessa Laud were standing on the stage in addition to the.

Hermoses who were talking about content, and I was like, Man, I'm on fire, we gonna do this thing. I'm taking notes and I feel good. And then I realized that they have like marketing teams. I don't know seventy five hundred people, and I was.

Hermoses who were talking about content, and I was like, Man, I'm on fire, we gonna do this thing. I'm taking notes and I feel good. And then I realized that they have like marketing teams. I don't know seventy five hundred people, and I was.

Like, okay, so you kind oh I'm gonna do it.

Like, okay, so you kind oh I'm gonna do it.

Have this mountaintop experience that I drive back home to Newport Beach and all I feel is I'm overwhelmed. How do I even compete with that? And I told myself a lie, I'm stuck. But one of the people who have been most compelled and listening to lately is whenever I feel stuck, it's actually that we're not stuck.

Have this mountaintop experience that I drive back home to Newport Beach and all I feel is I'm overwhelmed. How do I even compete with that? And I told myself a lie, I'm stuck. But one of the people who have been most compelled and listening to lately is whenever I feel stuck, it's actually that we're not stuck.

We don't know what to do next. So I said, build a bridge and get over it. Figure out what to do next.

We don't know what to do next. So I said, build a bridge and get over it. Figure out what to do next.

So if any of you are in this room and when you feel great about what your team is doing, something in you needs to change about how you're leveraging up on behalf of your business. I would like to walk with you what has been built on the back of twelve months ago. But then I'd like Scary Daddy for three months, and I threw myself a ninty day pity party because I will never be as big. Then I got over it and this is what we're doing now. So a four part framework. I want to give you the breakdown of what we're working with. So I will create a piece of content. We have a content director and a project manager.

So if any of you are in this room and when you feel great about what your team is doing, something in you needs to change about how you're leveraging up on behalf of your business. I would like to walk with you what has been built on the back of twelve months ago. But then I'd like Scary Daddy for three months, and I threw myself a ninty day pity party because I will never be as big. Then I got over it and this is what we're doing now. So a four part framework. I want to give you the breakdown of what we're working with. So I will create a piece of content. We have a content director and a project manager.

That's the whole kittingkaboodle.

That's the whole kittingkaboodle.

We also work with contractors for videographers and podcast producers. I'm gonna walk in through this idea as simple as possible.

We also work with contractors for videographers and podcast producers. I'm gonna walk in through this idea as simple as possible.

Your girl is simple.

Your girl is simple.

I was homeschool until I was fifteen years old. I didn't learn how to read until I was eleven. People say I'm slow, and I'm like no, I'm just building the heat. So s step number one. We start with the content idea. And because I was really overwhelmed, like on the internet you can talk about anything, you can talk about anything. So I decided three three things I'm gonna really Hone my focus on my content would be business strategy, business resilience, and business marketing. If it's not about these things, I'm just really not gonna spend time because my time is so limited.

I was homeschool until I was fifteen years old. I didn't learn how to read until I was eleven. People say I'm slow, and I'm like no, I'm just building the heat. So s step number one. We start with the content idea. And because I was really overwhelmed, like on the internet you can talk about anything, you can talk about anything. So I decided three three things I'm gonna really Hone my focus on my content would be business strategy, business resilience, and business marketing. If it's not about these things, I'm just really not gonna spend time because my time is so limited.

Then number two, I'm gonna test the idea.

Then number two, I'm gonna test the idea.

I'm gonna give examples in full breakdowns of what this looks like testing the idea, because with a small team, I can't test everything full. I will start with a small test and then build from there. Number three, write long form content. I have defined long form content on our team as a newsletter, a video or a podcast.

I'm gonna give examples in full breakdowns of what this looks like testing the idea, because with a small team, I can't test everything full. I will start with a small test and then build from there. Number three, write long form content. I have defined long form content on our team as a newsletter, a video or a podcast.

We start with.

We start with.

Long form first, and then number four we repurpose that content.

Long form first, and then number four we repurpose that content.

This is all of it.

This is all of it.