On episode #504, Eric and Neil discuss the four fundamental things you need to master in marketing. Tune in to hear what these four elements are and how they can massively improve your business.

Time-Stamped Show Notes:
[00:27] Today’s Topic: 4 Fundamental Things You Need to Master in Marketing
[00:34] Element #1: Consistency when it comes to running tests.
[01:10] Neil finds that what works in marketing today, won’t necessarily work tomorrow. By running tests, you figure out what is working and what is not.
[01:35] For instance, Neil decided to use  Google Authentication as a method of signing up for his email list, which produced better results than asking for names and addresses.
[02:05] Element #2: Having a growth mindset. Looking at your peers, assessing new options, and not being closed-off.
[02:46] Element #3: Be data driven. Numbers are all that matter!
[03:21] When Neil spoke with his team recently, they listed changes they wanted to make, but the changes weren’t based on data.
[04:00] Element #4: Think about the process.
[04:05] Google the “Toyota Production System”, which is the method by which they make their cars.
[04:15] Even Eric and Neil have a process for their podcast. When you systamize things, they become easier to achieve.
[05:00] That’s it for today!
[05:02] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to  singlegrain.com/solve.

Leave some feedback:
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Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



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On episode #504, Eric and Neil discuss the four fundamental things you need to master in marketing. Tune in to hear what these four elements are and how they can massively improve your business. Time-Stamped Show Notes: <ul> <li>[00:27] Today’s Topic: 4 Fundamental Things You Need to Master in Marketing
</li> <li>[00:34] Element #1: Consistency when it comes to running tests.</li> <li>[01:10] Neil finds that what works in marketing today, won’t necessarily work tomorrow. By running tests, you figure out what is working and what is not.</li> <li>[01:35] For instance, Neil decided to use <a href="https://support.google.com/accounts/answer/1066447?co=GENIE.Platform%3DAndroid&amp;hl=en"> Google Authentication</a> as a method of signing up for his email list, which produced better results than asking for names and addresses.</li> <li>[02:05] Element #2: Having a growth mindset. Looking at your peers, assessing new options, and not being closed-off.</li> <li>[02:46] Element #3: Be data driven. Numbers are all that matter!</li> <li>[03:21] When Neil spoke with his team recently, they listed changes they wanted to make, but the changes weren’t based on data.</li> <li>[04:00] Element #4: Think about the process.</li> <li>[04:05] Google the “<a href="https://www.lean.org/lexicon/toyota-production-system">Toyota Production System</a>”, which is the method by which they make their cars.</li> <li>[04:15] Even Eric and Neil have a process for their podcast. When you systamize things, they become easier to achieve.</li> <li>[05:00] That’s it for today!</li> <li>[05:02] Eric and Neil recommend the <a href="https://www.entrepreneur.com/article/304645">Problem Solvers</a> podcast, because there is a great episode about the <a href="https://www.hellofresh.com/">Hello Fresh</a> CEO. To listen go to <a href="http://hwcdn.libsyn.com/p/2/5/c/25cd071eb9ae6688/16-_Burrow_Edited.mp3?c_id=17161515&amp;expiration=1512416800&amp;hwt=e6279886b6a9d0b3d312d051c5cb1f94"> singlegrain.com/solve</a>.</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

On episode #504, Eric and Neil discuss the four fundamental things you need to master in marketing. Tune in to hear what these four elements are and how they can massively improve your business. Time-Stamped Show Notes:  [00:27] Today’s Topic: 4...

4 Fundamental Things You Need to Master in Marketing | Ep. #504

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