Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about three simple ways to save money on SEO using PPC. So, Neil, what's way number one? Sure? So, to start off with, everyone looks at pay per click as an expense. It's not necessarily a bad expense. Of course, if you can make money from pay per click, you should always spend as much as you can. But from an SEO perspective, you already know SEO takes a long time. You won't see results within a few months. A lot of times it takes a year to two years to see great, amazing results. Now, the last thing you want to do is go after the wrong keywords. So the first way to save money on SEO is by targeting the right keywords. Everyone does this based off of volume bill used tools like Google keyword plan or Uber Suggests, keywordool dot io. You know what volume isn't everything. If people don't purchase from those keywords, no matter how many visitors you get, it's useless. So with pay per click you can test out phrases and words. If you're starting to generate conversions, then you know, on your end those are phrases to start targeting. From an organic search perspective, yeah, so that you can use to actually move forward on this. It's very simple, right, use if you want to scale, if you want to scale this right, if you want to come out with a bunch of keywords, and then also you know, look at your analytics, look at your AdWords data, use AdWords editor, right, then you can move things a lot faster. So that's that's my tip around around that. And then uh usually with with PPC. At the same time, you know, you could also if you have a a top ranking for example, or like let let's say you're you're occupying a brand the keyword, right, and then you have competitors bidding at the same time. You know, the competitors can start to cannibalize you, right. But you know, as you as as the brand, the brand owner, a lot of people aren't willing to bid on their brand keyword. But you know there's data and you know I've seen the data you know, for for our own stuff too. If you bid on your brand stuff, you aren't going to see a lift overall. You're going to own more real estate, right because you're going to have the organic position, and then you're going to have the top position because you are the brand and it's going to show multiple snippets too. Right. You can have your phone number, you can have different deals, you can have different links at the same time, So you're going to occupy more real estate there. If you're not going to own your own brand term, you're seeding that real state to your competitors at the same time, and then you have your organic results, and that's going to cost you. That's going to cost you in the long run. If you want to save money on SEO through pay per click, the one thing I recommend is focus your SEO efforts on non seasonal based terms. A lot of people like focusing on seasonal based terms that I don't know why. That means really going to get traffic for like three months out of the year versus the whole year for the seasonal terms. Use pay per click. Focus your SEO efforts on long tail, not long tail, long term, non seasonal based keywords, because it costs the same amount of time and money to go after seasonal based trends versus keywords that have all that are generating searches all year around. So what I would do on your end is use Google Trends, type in the keywords, make sure there's no seasonality. Pick those ones, focus on them for SEO. The ones that do have a ton of seasonality, if they're high converting at the end, you could focus on them with SEO, but I would first use pay per click for those terms after you've gone off. After all the terms that get consistent traffic year round. Then you can go after the seasonal based ones with your SEO as well, but instead, because it's the same time and effort, right and money, go after the terms that are getting searches all year around. Even if the revenue that you're generating is the same versus the seasonal ones. Right, season ones just may cause more revenue in a short period of time. Keep in mind you're making business decisions based off of income. More consistent income is better versus income that goes up and down over a few months. Go after terms that are being searched all year around from an SEO perspective. Great, that's it for today, We will see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content. We'll see you in class tomorrow right here on Marketing SCHOOLM

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about three simple ways to save money on SEO using PPC. So, Neil, what's way number one? Sure? So, to start off with, everyone looks at pay per click as an expense. It's not necessarily a bad expense. Of course, if you can make money from pay per click, you should always spend as much as you can. But from an SEO perspective, you already know SEO takes a long time. You won't see results within a few months. A lot of times it takes a year to two years to see great, amazing results. Now, the last thing you want to do is go after the wrong keywords. So the first way to save money on SEO is by targeting the right keywords. Everyone does this based off of volume bill used tools like Google keyword plan or Uber Suggests, keywordool dot io. You know what volume isn't everything. If people don't purchase from those keywords, no matter how many visitors you get, it's useless. So with pay per click you can test out phrases and words. If you're starting to generate conversions, then you know, on your end those are phrases to start targeting. From an organic search perspective, yeah, so that you can use to actually move forward on this. It's very simple, right, use if you want to scale, if you want to scale this right, if you want to come out with a bunch of keywords, and then also you know, look at your analytics, look at your AdWords data, use AdWords editor, right, then you can move things a lot faster. So that's that's my tip around around that. And then uh usually with with PPC. At the same time, you know, you could also if you have a a top ranking for example, or like let let's say you're you're occupying a brand the keyword, right, and then you have competitors bidding at the same time. You know, the competitors can start to cannibalize you, right. But you know, as you as as the brand, the brand owner, a lot of people aren't willing to bid on their brand keyword. But you know there's data and you know I've seen the data you know, for for our own stuff too. If you bid on your brand stuff, you aren't going to see a lift overall. You're going to own more real estate, right because you're going to have the organic position, and then you're going to have the top position because you are the brand and it's going to show multiple snippets too. Right. You can have your phone number, you can have different deals, you can have different links at the same time, So you're going to occupy more real estate there. If you're not going to own your own brand term, you're seeding that real state to your competitors at the same time, and then you have your organic results, and that's going to cost you. That's going to cost you in the long run. If you want to save money on SEO through pay per click, the one thing I recommend is focus your SEO efforts on non seasonal based terms. A lot of people like focusing on seasonal based terms that I don't know why. That means really going to get traffic for like three months out of the year versus the whole year for the seasonal terms. Use pay per click. Focus your SEO efforts on long tail, not long tail, long term, non seasonal based keywords, because it costs the same amount of time and money to go after seasonal based trends versus keywords that have all that are generating searches all year around. So what I would do on your end is use Google Trends, type in the keywords, make sure there's no seasonality. Pick those ones, focus on them for SEO. The ones that do have a ton of seasonality, if they're high converting at the end, you could focus on them with SEO, but I would first use pay per click for those terms after you've gone off. After all the terms that get consistent traffic year round. Then you can go after the seasonal based ones with your SEO as well, but instead, because it's the same time and effort, right and money, go after the terms that are getting searches all year around. Even if the revenue that you're generating is the same versus the seasonal ones. Right, season ones just may cause more revenue in a short period of time. Keep in mind you're making business decisions based off of income. More consistent income is better versus income that goes up and down over a few months. Go after terms that are being searched all year around from an SEO perspective. Great, that's it for today, We will see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content. We'll see you in class tomorrow right here on Marketing SCHOOLM