Apple has built a narrative around its beautiful design, prioritizing user experience, and above all protecting user privacy. Their foray into advertising is an opportunity to further this narrative by leveraging their many platforms to target existing users. To learn more about what lies behind their new strategy, tune in today!
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Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patzel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are. With Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Today, we are going to talk about three reasons why Apple is building out advertising. Well. The first reason is really simple. There's a huge opportunity now with all the privacy chain is. You know Facebook got hit quite hard even their recent earnings, they got hit from it, and it opens up an opportunity for Apple. Plus is a massive market Google Facebook. I know Facebook is now meta, but still they make the majority of the revenue from advertising. Apple has everyone using their products, why not advertise to all those people. It's a massive revenue generator for them. And they already do advertising. If you think about the app store, you can advertise in it. But they're not heavy on advertising like a Google or a Facebook. Yeah, and the good thing about Apple is the narrative that they've kind of spun from themselves that they're going to focus on really good product, really good user experience. And part of really good user experience is protecting people's privacy. And in today's day and age, because we talked about kind of how a lot of centralized power has gone to Facebook or Meta now or Google as an example, Apple can spin around and say, hey, like, our job is to protect your privacy and you can feel more safe or safer being on our platforms. Right, So they own the safari ecosystem. Right. Google pays them billions a year to be kind of the default search there. What if they're to say, hey, you know what, to Neil's point, we're going to start to monetize these users more. Because if you think back to a couple of years ago Apple, they were developing a lot of hardware products right. But if you look at their ecosystem now they're focusing more on services. Right, you have Apple Home or Internet of Things. Right, there's a lot of things going on under the ecosystem and they're producing a lot of revenue from that, and so why would they not try to produce more revenue. Being one of the most valuable companies in the world, it makes a lot of sense. And the narrative that they spun it works for them. Yep. As Eric mentioned, people do trust Apple, so it's great, you know, tie in for them. Number three, if you think about Apple, they have so much data. You know, when you're on Google, you do a search, you know, Google has data. But they have data on everything, what apps you use, what you like doing, what you don't like doing. And of course they have privacy settings to control a lot of this kind of stuff and protect you. But still they have tons and tons of data. So if they use this data to create better targeting, you're going to get sort of ads you want and they make money and it's a win win yep. So that is it for today. This is just three reasons why Apple is building out advertising. It might be worth checking it out, and that is it. For today. If you want a free training on how to build your drink business, Marketing School the ioslash Training and we'll catch you later. We appreciate you joining us for this session of marketing School. Be sure to rate, review and subscribe to the show and visit marketingschool dot io for more resources based on today's topic as well as access to more episodes that will help you find true marketing success. Tax Marketing School dot io until next time. Class dismissed