Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #3 Eric and Neil center the conversation on, Their Favorite Marketing Tools. Enjoy! Show Notes: 
00:40 – Neil kicks off the conversation
00:45 – Neil’s favorite marketing tool is one that everybody fails to use properly…Google Anayltics

01:35 – You need at least 6 months to generate quality organic traffic
01:50 – What works on Facebook does NOT work well for organic
02:45 – Google Search Console

05:00 – Nudging keywords up just a little bit can really maximize traffic
06:00 – Look for the low-hanging fruit
06:04 – AHREFS

06:15 – Highlights backlinks, backlinks lost, and links of competitors
07:48 – knowing what your competitors are ranking for is priceless
08:26 – Talking in detail about SEM Rush

08:45 – Can show adverts competitors are running
09:12 – www.crazyegg.com

09:50 – Transparency into how people engage with your website
10:29 – Most people don’t scroll beyond the fold
10:55 – www.hellobar.com

11:31 – Great at generating additional emails 3 Key Points: 
What works for social doesn’t always work for organic and vice versa.
Gain insight into what your competitors are doing—it will really pay off.
If you’re using Google Analytics, chances are you’re using it improperly—make sure you really know what you’re doing, take the time to LEARN. Resources Mentioned: 
www.crazyegg.com – Gain transparency into what visitors are doing on your websites
www.hellobar.com – A tool to maximize email acquisition
AHREFS – Use to gain insight into what competitors are doing
 Google Anayltics – Neil’s holy grail of online marketing

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #3 Eric and Neil center the conversation on, Their Favorite Marketing Tools. Enjoy! Show Notes: <ul> <li>00:40 – Neil kicks off the conversation</li> <li>00:45 – Neil’s favorite marketing tool is one that everybody fails to use properly…<a href="https://analytics.google.com/analytics/web/provision/?authuser=0#provision/SignUp/">Google Anayltics</a>
</li> <li> <ul> <li>01:35 – You need at least 6 months to generate quality organic traffic</li> <li>01:50 – What works on Facebook does NOT work well for organic</li> </ul> </li> <li>02:45 – <a href="https://www.google.com/webmasters/tools/home?hl=en">Google Search Console</a>
</li> <li> <ul> <li>05:00 – Nudging keywords up just a little bit can really maximize traffic</li> </ul> </li> <li>06:00 – Look for the low-hanging fruit</li> <li>06:04 – <a href="https://ahrefs.com/">AHREFS</a>
</li> <li> <ul> <li>06:15 – Highlights backlinks, backlinks lost, and links of competitors</li> <li>07:48 – knowing what your competitors are ranking for is priceless
</li> </ul> </li> <li>08:26 – Talking in detail about SEM Rush</li> <li> <ul> <li>08:45 – Can show adverts competitors are running</li> </ul> </li> <li>09:12 – <a href="http://www.crazyegg.com">www.crazyegg.com</a>
</li> <li> <ul> <li>09:50 – Transparency into how people engage with your website</li> <li>10:29 – Most people don’t scroll beyond the fold</li> </ul> </li> <li>10:55 – <a href="http://www.hellobar.com">www.hellobar.com</a>
</li> <li> <ul> <li>11:31 – Great at generating additional emails</li> </ul> </li> </ul> 3 Key Points: <ol> <li>What works for social doesn’t always work for organic and vice versa.</li> <li>Gain insight into what your competitors are doing—it will really pay off.</li> <li>If you’re using Google Analytics, chances are you’re using it improperly—make sure you really know what you’re doing, take the time to LEARN.</li> </ol> Resources Mentioned: <ul> <li>
<a href="http://www.crazyegg.com">www.crazyegg.com</a> – Gain transparency into what visitors are doing on your websites</li> <li>
<a href="http://www.hellobar.com">www.hellobar.com</a> – A tool to maximize email acquisition</li> <li>
<a href="https://ahrefs.com/">AHREFS</a> – Use to gain insight into what competitors are doing</li> <li>
<a href="https://analytics.google.com/analytics/web/provision/?authuser=0#provision/SignUp/"> Google Anayltics</a> – Neil’s holy grail of online marketing</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li> <a href="http://neilpatel.com/">NeilPatel.com</a>
</li> <li> <a href="https://www.quicksprout.com/">Quick Sprout</a>
</li> <li> <a href="http://www.singlegrain.com/">Growth Everywhere</a>
</li> <li> <a href="http://www.singlegrain.com/">Single Grain</a>
</li> <li> <a href="https://twitter.com/neilpatel">Twitter @neilpatel</a>
</li> <li> <a href="https://twitter.com/ericosiu">Twitter @ericosiu</a>
</li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #3 Eric and Neil center the conversation on, Their Favorite Marketing Tools. Enjoy! Show Notes:  00:40 – Neil kicks...

#3: Neil & Eric's Favorite Marketing Tools

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