Marketing School - Digital Marketing and Online Marketing Tips3 Creative Ways to Mine For Leads | Ep. #365
In Episode #365, Eric and Neil discuss 3 creative ways to mine for leads. Sifting through your inbox for relevant leads is a real time-killer. Eric can get anywhere from 2K to 25K emails a month for his agency and, therefore, knows why it’s important to have a system in place to find those relevant leads. Tune-in to hear how Eric and Neil cut through the thousands of emails to find those key potential emails.
Time Stamped Show Notes:- 00:27 – Today’s topic: 3 Creative Ways to Mine For Leads
- 00:37 – Eric gets 2K to 25K emails a month for the agency
- 00:54 – Eric used to use Drip to get through their emails
- 01:04 – Now they use Clearbit Enrichment API and have plugged it into Slack
- 01:10 – When a big company comes in, the data will automatically be pushed into Slack, then to Salesforce, so people can jump on it and reach out
- 01:36 – Neil goes to their email list to check who’s there
- 01:45 – They’ll check the emails against their LinkedIn to see which connections are ones relevant
- 01:55 – They then send an email with a small introduction to those relevant leads
- 02:18 – When you get an introduction from another organization,you will more likely close a sale
- 02:31 – You can do targeted ads on LinkedIn, find people within an organization and send out a blast making sure they’re opening up their email
- 02:48 – Use Dux-Soup combined with LinkedIn Recruiter or Sales Navigator
- 03:13 – It will allow you to scroll around different profiles
- 03:44 – Datanyze can scrape the web and search for companies within a certain category
- 04:03 – It’s the enterprise version of Built With
- 04:27 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate
- 05:25 – Go to SingleGrain.com/giveaway for multiple entries
- 03:50 – That’s it for today’s episode!
- Leverage the tools that will help you find the relevant leads from your emails.
- LinkedIn is an excellent platform to employ targeted ads and find those relevant leads.
- Try to get referrals from organizations you already know; it’s almost a guaranteed sale.
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