Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about three actional lessons every marketer can learn from Tim Fah. You want me to go first, or you want to go go for it? All right with Tim Ferriss. The key thing about him is that he calls himself the human guinea pig, which means he likes to experiment. So people we talked about in the last episode, you have to be willing to adapt to the new norms, but you have to be willing to experiment. So Tim Ferriss tries a lot of different things. He wrote a book called The Four Hour Workwek and that was his canvas for building his muse That's how he built his brand name. But he continued to adapt, he continued to evolve, and he wrote The Four Hour Chef, which is really teaching people how to learn. It's not really so much about just cooking, but it's how to learn. He just keeps going. He keeps trying to get better better. He even came out with a show on Apple that was released and it was actually pretty good. More he was trying to learn a new skill in four hours, and so he just keeps trying new things. And because he's out there, he's putting himself out there, he's collecting data. People love following him because he's original, and that's allowed him to get a lot of deal flow because he's built up his brand from experimenting. So first he experiments, and then second he's built up a brand being consistent. All Right, so number two. Another actual lesson from Tim is use data in everything. Tim doesn't make claims. He shows you data and proof that something will work. How why he uses scientific data to back up everything or research. When you're creating content, when you're doing your own marketing, if you use data, you're much more likely to get back links, You're much more likely to get social shares, You're much more likely to be seen as an expert when it comes to Google's eat algorithm, expertise, authority, trustworthiness. Use data. People take it for granted, but data is very powerful, and we see when we end up creating content that has data, it does substantially better than when it doesn't. For example, a lot of my posts that have data and unique graphs easily are able to pull in one hundred plus back links naturally. Keep in mind I already have a big audience, but when I don't, we're finding a lot of my blog posts hit or miss, where they only may produce five back links, ten back lians, some fifteen, twenty, some even more than one hundred, but it's more all over the board. Well, when we use data, it's much more likely to be a hit. The third and final point is that Tim is an obsessive learner. So what do I mean by that? It means just because you get to a certain level of success does not mean you start learning. We see a lot of people that become successful and then they let that get to them and then they kind of stop learning and their ego takes over. So if you think about the warm Buffetts of the world, the Mark Cubans of the world, they spend hours and hours a day reading, reading, reading, learning learning. Now with Tim, he spends a lot of time reading as well, talk about stoticism. He reads a lot of different books, but he also brings a lot of different perspectives onto his podcast because he wants to learn from all over the world. He wants to understand how people think. He wants to understand the habits, the routines of other people. He wants to be able to dissect that wisdom and distill it not only for himself but for the entire world. So if you can continue to be in an obsessive learner and know that whatever you know really doesn't mean that much in the grand scheme of things, and know that you're a perpetual newbie, then you're going to be ahead of everyone else. So that is it for today. But before we go, go to marketing School that ioslash Live. That's l ive. Learn about our growth Accelerator event and if it looks good, fill an application and Neil and I will give you a call if it looks like it's a good fit, and we'll see you tomorrow. We appreciate you joining us for this session of marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about three actional lessons every marketer can learn from Tim Fah. You want me to go first, or you want to go go for it? All right with Tim Ferriss. The key thing about him is that he calls himself the human guinea pig, which means he likes to experiment. So people we talked about in the last episode, you have to be willing to adapt to the new norms, but you have to be willing to experiment. So Tim Ferriss tries a lot of different things. He wrote a book called The Four Hour Workwek and that was his canvas for building his muse That's how he built his brand name. But he continued to adapt, he continued to evolve, and he wrote The Four Hour Chef, which is really teaching people how to learn. It's not really so much about just cooking, but it's how to learn. He just keeps going. He keeps trying to get better better. He even came out with a show on Apple that was released and it was actually pretty good. More he was trying to learn a new skill in four hours, and so he just keeps trying new things. And because he's out there, he's putting himself out there, he's collecting data. People love following him because he's original, and that's allowed him to get a lot of deal flow because he's built up his brand from experimenting. So first he experiments, and then second he's built up a brand being consistent. All Right, so number two. Another actual lesson from Tim is use data in everything. Tim doesn't make claims. He shows you data and proof that something will work. How why he uses scientific data to back up everything or research. When you're creating content, when you're doing your own marketing, if you use data, you're much more likely to get back links, You're much more likely to get social shares, You're much more likely to be seen as an expert when it comes to Google's eat algorithm, expertise, authority, trustworthiness. Use data. People take it for granted, but data is very powerful, and we see when we end up creating content that has data, it does substantially better than when it doesn't. For example, a lot of my posts that have data and unique graphs easily are able to pull in one hundred plus back links naturally. Keep in mind I already have a big audience, but when I don't, we're finding a lot of my blog posts hit or miss, where they only may produce five back links, ten back lians, some fifteen, twenty, some even more than one hundred, but it's more all over the board. Well, when we use data, it's much more likely to be a hit. The third and final point is that Tim is an obsessive learner. So what do I mean by that? It means just because you get to a certain level of success does not mean you start learning. We see a lot of people that become successful and then they let that get to them and then they kind of stop learning and their ego takes over. So if you think about the warm Buffetts of the world, the Mark Cubans of the world, they spend hours and hours a day reading, reading, reading, learning learning. Now with Tim, he spends a lot of time reading as well, talk about stoticism. He reads a lot of different books, but he also brings a lot of different perspectives onto his podcast because he wants to learn from all over the world. He wants to understand how people think. He wants to understand the habits, the routines of other people. He wants to be able to dissect that wisdom and distill it not only for himself but for the entire world. So if you can continue to be in an obsessive learner and know that whatever you know really doesn't mean that much in the grand scheme of things, and know that you're a perpetual newbie, then you're going to be ahead of everyone else. So that is it for today. But before we go, go to marketing School that ioslash Live. That's l ive. Learn about our growth Accelerator event and if it looks good, fill an application and Neil and I will give you a call if it looks like it's a good fit, and we'll see you tomorrow. We appreciate you joining us for this session of marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed