Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #2 Eric and Neil center the conversation on, Their Biggest Marketing Wins. Enjoy!

Show Notes:
00:42 – Neil kicks off the conversation

00:55 – Authenticate sign-ups through Facebook or Gmail
01:29 – Eliminate the friction of signing up
01:53 – This ONE trick helped Neil double their sign-up numbers
02:18 – When you’re writing content, what is your goal?

02:43 – Defining the content upgrade
03:30 – Offering content upgrades led to a roughly 10% conversion increase
04:12 – Thrive—a GREAT plugin especially when combined with leadpages
05:25 – Link your content to detailed guides
05:47 – Go ABOVE AND BEYOND and you’ll have better content than your competition every time
06:14 – Don’t litter your guides with fluff—be detailed
07:05 – SEM Rush
07:50 – Get the traction first—you need to hit singles before you can hit homeruns

08:19 – Betting the house on YouTube Marketing
08:55 – Snapchat 10B views per day
09:12 – The things that require the most work are the things that have the biggest payoff
09:52 – Translate your content into other languages

3 Key Points:
Most of the stuff on the internet is for English-speaking people, but most people in the world don’t speak English—translate your content.
Go above and beyond—that which requires the most work comes with the biggest rewards.
When you’re creating content, always be cognizant of your end-goal.

Resources Mentioned:
SEM Rush – Tool Eric loves
Thrive – a GREAT plugin recommended by Neil, particularly when it is combined with Leadpages

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #2 Eric and Neil center the conversation on, Their Biggest Marketing Wins. Enjoy! Show Notes: <ul> <li>00:42 – Neil kicks off the conversation</li> <li> <ul> <li>00:55 – Authenticate sign-ups through Facebook or Gmail</li> <li>01:29 – Eliminate the friction of signing up</li> <li>01:53 – This ONE trick helped Neil double their sign-up numbers</li> </ul> </li> <li>02:18 – When you’re writing content, what is your goal?</li> <li> <ul> <li>02:43 – Defining the content upgrade</li> <li>03:30 – Offering content upgrades led to a roughly 10% conversion increase</li> </ul> </li> <li>04:12 – Thrive—a GREAT plugin especially when combined with leadpages</li> <li>05:25 – Link your content to detailed guides</li> <li>05:47 – Go ABOVE AND BEYOND and you’ll have better content than your competition every time</li> <li>06:14 – Don’t litter your guides with fluff—be detailed</li> <li>07:05 – SEM Rush</li> <li>07:50 – Get the traction first—you need to hit singles before you can hit homeruns</li> <li> <ul> <li>08:19 – Betting the house on YouTube Marketing</li> </ul> </li> <li>08:55 – Snapchat 10B views per day</li> <li>09:12 – The things that require the most work are the things that have the biggest payoff</li> <li>09:52 – Translate your content into other languages</li> </ul> 3 Key Points: <ul> <li>Most of the stuff on the internet is for English-speaking people, but most people in the world don’t speak English—translate your content.</li> <li>Go above and beyond—that which requires the most work comes with the biggest rewards.</li> <li>When you’re creating content, always be cognizant of your end-goal.</li> </ul> Resources Mentioned: <ul> <li>
<a href="https://www.semrush.com/">SEM Rush</a> – Tool Eric loves</li> <li>
<a href="https://thrivethemes.com/">Thrive</a> – a GREAT plugin recommended by Neil, particularly when it is combined with Leadpages</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li> <a href="http://neilpatel.com/">NeilPatel.com</a>
</li> <li> <a href="https://www.quicksprout.com/">Quick Sprout</a>
</li> <li> <a href="http://www.singlegrain.com/">Growth Everywhere</a>
</li> <li> <a href="http://www.singlegrain.com/">Single Grain</a>
</li> <li> <a href="https://twitter.com/neilpatel">Twitter @neilpatel</a>
</li> <li> <a href="https://twitter.com/ericosiu">Twitter @ericosiu</a>
</li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #2 Eric and Neil center the conversation on, Their Biggest Marketing Wins. Enjoy! Show Notes:  00:42 – Neil kicks off...

#2: Neil & Eric's Biggest Marketing Wins

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/13f28f6a-283e-43b7-ad5f-b0d2008b1f70/transcript

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