In Episode #15 Eric and Neil talk about link building. When you want to up your rating on Google, you need to have strong links to sites with a good standing. Build relationships with sites similar to your industry, and put in the effort to get your links out there. Time Stamped Show Notes: 
00:25 – What is link building?
00:40 – Google and the value of links
01:05 – You get to the top ranking on Google by having strong content and links
01:30 – Not all links are created equal 
01:45 – Google can discern the authority of your links
02:00 – How to build great links 
02:10 – Ahrefs.com pulls up links on your competitors’ sites and ranks those links based on domain authority
02:30 – It’s like a richter scale
02:45 – You want a domain authority of 60 or higher
03:00 – Hit up those sites and ask if they would be willing to link to your content
03:35 – Email relevant sites to get them to link to you 
04:00 – Tools like Outreach.io and PersistIQ will send emails out for you
04:30 – Don’t automate the process too much
04:45 – Guest posting is another way to get great links 
04:55 – Look for sites that are relevant to you
05:20 – Make everything easy for the site you are reaching out to
05:40 – Link building should start with building a relationship
06:15 – Guest post to drive customers and help your brand
06:50 – Using broken links from sites that go down every day 
07:20 – Google “broken link checker”
07:30 – Find broken links in your industry
07:40 – Put your URL into Archive.org and make a better version of the original site
08:05 – Email the sites linking to that dead page, and offer your new content
08:25 – 20 to 30% success rate with broken links
09:10 – Roundup building 
09:25 – Create a roundup for your niche, and people will reach out to you
09:55 – Subscribe to learn more marketing tactics! 3 Key Points: 
Link to quality sites that are related to your industry.
Make the process easy for the site you are reaching out to.
Look at building links as a byproduct of building relationships. Resources Mentioned: 
Ahrefs.com – Helps you find sites where you can link your content
Outreach.io and PersistIQ – Tools to send out automated emails

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #15 Eric and Neil talk about link building. When you want to up your rating on Google, you need to have strong links to sites with a good standing. Build relationships with sites similar to your industry, and put in the effort to get your links out there. Time Stamped Show Notes: <ul> <li>00:25 – What is link building?</li> <li>00:40 – Google and the value of links</li> <li>01:05 – You get to the top ranking on Google by having strong content and links</li> <li>01:30 – Not all links are created equal <ul> <li>01:45 – Google can discern the authority of your links</li> </ul> </li> <li>02:00 – How to build great links <ul> <li>02:10 – <a href="https://ahrefs.com/">Ahrefs.com</a> pulls up links on your competitors’ sites and ranks those links based on domain authority</li> <li>02:30 – It’s like a richter scale</li> <li>02:45 – You want a domain authority of 60 or higher</li> <li>03:00 – Hit up those sites and ask if they would be willing to link to your content</li> </ul> </li> <li>03:35 – Email relevant sites to get them to link to you <ul> <li>04:00 – Tools like <a href="https://outreach.io/">Outreach.io</a> and <a href="https://persistiq.com/">PersistIQ</a> will send emails out for you</li> <li>04:30 – Don’t automate the process too much</li> </ul> </li> <li>04:45 – Guest posting is another way to get great links <ul> <li>04:55 – Look for sites that are relevant to you</li> <li>05:20 – Make everything easy for the site you are reaching out to</li> <li>05:40 – Link building should start with building a relationship</li> <li>06:15 – Guest post to drive customers and help your brand</li> </ul> </li> <li>06:50 – Using broken links from sites that go down every day <ul> <li>07:20 – Google “broken link checker”</li> <li>07:30 – Find broken links in your industry</li> <li>07:40 – Put your URL into Archive.org and make a better version of the original site</li> <li>08:05 – Email the sites linking to that dead page, and offer your new content</li> <li>08:25 – 20 to 30% success rate with broken links</li> </ul> </li> <li>09:10 – Roundup building <ul> <li>09:25 – Create a roundup for your niche, and people will reach out to you</li> </ul> </li> <li>09:55 – Subscribe to learn more marketing tactics!</li> </ul> 3 Key Points: <ol> <li>Link to quality sites that are related to your industry.</li> <li>Make the process easy for the site you are reaching out to.</li> <li>Look at building links as a byproduct of building relationships.</li> </ol> Resources Mentioned: <ul> <li>
<a href="https://ahrefs.com/">Ahrefs.com</a> – Helps you find sites where you can link your content</li> <li>
<a href="https://outreach.io/">Outreach.io</a> and <a href="https://persistiq.com/">PersistIQ</a> – Tools to send out automated emails</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://www.singlegrain.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #15 Eric and Neil talk about link building. When you want to up your rating on Google, you need to have strong links to sites with a good standing. Build relationships with sites similar to your industry, and put in the effort to get your...

#15: Link Building for Better Google Ranking

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