In episode #2464, we explore the question of vanity metrics versus revenue. We look at a particular story of a creator reaching 100 million views on YouTube with only a $900 return. These stats beg the question: should you be focusing more on revenue or views? Of course, it depends on your marketing goal, but we think revenue should take preference. In this episode, we discuss how best to generate revenue from your content and explain why long-form content is preferable for growing a long-term audience with significant conversions.

TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: The measly return for YouTube views.
[00:43] The content of the YouTube channel in question.
[01:03] Vanity metrics vs Revenue: Why you should shift your focus from views to conversions.
[01:56] How best to generate revenue from your content.
[03:45]@theisaacmed's marketing goal and “reasonable budget”.
[04:00] The monetization opportunity for niche content.
[04:54] Our takeaways from @theisaacmed 100m views to $900 conversion.
[05:13] Why long-form content is preferable for building long-term relationships.
[06:04] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!




Links Mentioned in Today’s Episode:



Don’t forget to help us grow by subscribing and liking on YouTube!
See Isaac’s tweet




Leave Some Feedback:



What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.




Connect with Us: 



Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2464, we explore the question of vanity metrics versus revenue. We look at a particular story of a creator reaching 100 million views on YouTube with only a $900 return. These stats beg the question: should you be focusing more on revenue or views? Of course, it depends on your marketing goal, but we think revenue should take preference. In this episode, we discuss how best to generate revenue from your content and explain why long-form content is preferable for growing a long-term audience with significant conversions.TIME-STAMPED SHOW NOTES:<ul>
<li>
[00:00] Today’s topic: The measly return for YouTube views.</li>
<li>
[00:43] The content of the YouTube channel in question.</li>
<li>
[01:03] Vanity metrics vs Revenue: Why you should shift your focus from views to conversions.</li>
<li>
[01:56] How best to generate revenue from your content.</li>
<li>
[03:45] <a href="https://twitter.com/theisaacmed">@theisaacmed</a>'s marketing goal and “reasonable budget”.</li>
<li>
[04:00] The monetization opportunity for niche content.</li>
<li>
[04:54] Our takeaways from <a href="https://twitter.com/theisaacmed">@theisaacmed</a> 100m views to $900 conversion.</li>
<li>
[05:13] Why long-form content is preferable for building long-term relationships.</li>
<li>
[06:04] That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul>Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more! Links Mentioned in Today’s Episode: <ul>
<li>Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCQphjk-8bS_UUAeTN_Of2qQ">YouTube</a>!</li>
<li>See Isaac’s <a href="https://twitter.com/theisaacmed/status/1656878563147259905">tweet</a>
</li>
</ul> Leave Some Feedback: <ul>
<li>What should we talk about next? Please let us know in the comments below</li>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
</ul> Connect with Us:  <ul>
<li>
<a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li>
<a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li>
<li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In this episode, we discuss how best to generate revenue from your content and explain why long-form content is preferable for growing a long-term audience

100m Views and $900 Return

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/fd9a9394-0333-4afe-b143-b0d101765ebc/transcript

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